Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

City

240 views

Published on

  • Be the first to comment

  • Be the first to like this

City

  1. 1. CITY INNOVATESCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  2. 2. Corporate Overview  Began operations in 2010 in Gurgaon, India  Current presence in US, Canada, Singapore and India  Key business areas include Education, Information Technology, E-Commerce & Travel n Tourism  Strength of 150+ qualified professionals as employees and consultants.City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  3. 3. Did you Know that….  93% of all internet traffic is generated from search engines  99% of internet searchers so not search beyond the top 30 results  76.7% of Google users use natural search link (organic, unpaid listing)City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  4. 4. Why digital marketing is important..? It gives organization the ability to: • Drive high quality customers to their website • Increase sales leads from customers looking for their products and services • Build their brand online by communicating marketing messages to their target audience • Increase their profile against their competitors • Target a global audience via international search engines • Be accountable with ROI tracking (SEM)City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  5. 5. We are.. Full –Service Digital Marketing Company – Focus on Performance Consulting clients across the globe. Key markets : US, UK , India and SingaporeCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  6. 6. Key Internet Marketing Strategies  Search Engine Optimization (SEO) - no cost per click  Search engine marketing (SEM) - cost per click  Social Media Optimization (SMO)City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  7. 7. City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  8. 8. Search Engine OptimizationCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  9. 9. Search Engine Optimization Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a web search. The process has two major components:  “ON PAGE” Optimization  Site Technology & Accessibility  Site Content  “OFF PAGE” Optimization  Link Popularity  Link ReputationCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  10. 10. Search Engine Optimization  Manipulating the on-site and off-site elements of a web page  Improvingrankings on the organic search engine results pages for a given set of keyword phrases  Cracking a search engine algorithm  All of the aboveCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  11. 11. Search Engine Optimization Initial Analysis On Page Off Page Reporting / Stage 1 Stage 2 Stage 3 Stage 4 • Business Optimization Optimization Analytics Analysis • Site Structure • Link Building • Generate • Keyword • Content • Site Report Research Development Submission • Report Analysis • Performance AnalysisCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  12. 12. Search Engine Optimization List of activities to be performed in SEO ON PAGE ACTIVITIES Website Analysis OFF PAGE ACTIVITIES- Monthly Task Competitive Analysis Manual Directory Submission Website Structure Optimization Article Creation and Submission W3C Compliancy PR Creation and Distribution Content Duplication Report Forum Posting Keywords Density Report Blog Creation Page Load Speed Report Blog Postings META Tag Optimization Classified Postings depends on the site Content Optimization Postings in Social Media like Facebook, Twitter etc Image Optimization Social Bookmarking in digg, delicious, twitter, 301 Permanent Redirect stumble upon, etc. Working on HTML Source Code Posting of videos for you tube and similar websites Sitemap Implementation Link building Robot.txt Implementation Google Analytics Setup RSS Feed Setup Manual Search Engine Submission Monthly SEO Traffic & Ranking ReportCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  13. 13. Social Media OptimizationCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  14. 14. Successful social media marketing requires that we go where the people are go where the people are...City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  15. 15. Social Media Optimization - Advantages  Increasing your likability from high authority websites  Tagging and Bookmarking is easy  Help your content travel across social media channels  Participating Social communities  Creating fresh content  Driving targeted traffic to your website  Build links back to your site  Monitoring the discussion in your market (Social Media Monitoring)City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  16. 16. best practices in social media marketing stretch your content & networks multiplying the touch points.City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  17. 17. Digital Marketing Reports  Use an Analytics tool to monitor your site & update you weekly & monthly on following parameters : – Visits – Conversions – Referrals • Sites, URLS, Keywords, Bounce Rate  Use a Monitoring tool to monitor your site’s ranking – Ranking (based on keyword) – Research competitors • Age • Inbound links • Keywords usedCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  18. 18. Sample Reporting FormatCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  19. 19. Value Proposition  Increase On-line traffic  Dominate your competition  Effective way to market to potential customers  Affordable  Improve Keywords Rankings and get your Industry Specific keywords in Top 10  Monthly Traffic Reports which includes :  Number of Visits  Unique Visitors  Number of Page views  Website Bounce RateCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  20. 20. Terms n Conditions  Minimum project duration is 6 months  Payment to be done Quarterly in advance  Content for the article submission and blog posting to be provided by the client  City Innovates will suggest changes in the website to make it more SEO friendly that has to be done by the client to achieve the desired results  City Innovates can provide the content and do the modifications in the website, that could be charged separatelyCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com
  21. 21. Thank You Let’s be friends online https://www.facebook.com/CityInnovates https://twitter.com/cityinnovates Email: info@cityinnovates.comCity Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com

×