Know Your Product
DO YOU THINK, WHAT TO   DISCUSS ABOUT THE     PRODUCT WITH AN          ARCHITECT?!
DO YOU WANT TO KNOW MORE ABOUT THE NEW    CATALOG & INSIDE          PRODUCT?!
Let Us Start!!!
USER FRIENDLINESS• Convenient shade wise categorization:  o Ease of selection from the desire category  o Ease of navigati...
CATEGORIZATIONSET I LIGHT MEDIUM DYEDSET II DARK MYSTIQUE A-LA-CARTE
LIGHT CATEGORY
TALKING POINTS
Light veneers reflectthe natural light in theroom and thus makethe walls appearvisually recede, thusthe space appearslarger
Koto: Astripey woodthat exhibits‘small barkflakes’ withfine grainrays
Knotty Pineveneer has‘beautiful knots’that are desiredfor a rusticeffect. TheKnots stand outwhen use forpanelling
White Ashveneer usuallyhas a ‘StrongCoarse Grain’with an eventexture
Birch Cluster:agglomerationof the bird’seyes on thewhitish oramber wavesof colour
FiguredSycamore hasconsistent‘Ripple Figure’runninghorizontally,giving wavyeffect acrossthe grainpattern
Green Tulipwill give thecontrastingstripes ofgreen andcreamshades
MEDIUM CATEGORY
TALKING POINTS
Medium collectionshades are close tothe evergreen forestwood shadesVeneers are good forrooms with morelamp lightthannatura...
One of the fastest selling species, Whiteand Red Oaks are preferred for theirmedium-to-large open pores and a fairlycoarse...
White Oak (Straight)   Red Oak (Straight)Red Oak (Flowery)      White Oak (Flowery)
American Walnut has natural lustre with grains            usually interlocked  Available in Straight and Flowery Patterns
Silver RayThe ‘Tight Flakes’ of Silver Oak givesa snake skin-texture look and lookslike Silver Ray‘ with lamp light
A figured pattern veneer in  rose or     pink shades withcontrasting dark or black lines          irregularly through it  ...
Afromosia is often used as a Teaksubstitute and is sometimesreferred to as African Teak
Olive Ash hasappearanceof olive &golden creamcolors withlessunderlyinggrain
DYED CATEGORY
Dyed collection isexclusively forthose creators,who would like toplay with colorcombination
6 Various species dyedwith 38 different shades
Combo Details:1.   Koto : 16 Shades2.   Oak: 8 Shades3.   Carbollow : 5 Shades4.   B.E.M : 4 Shades5.   Ash : 2 Shades6.  ...
3 species
3 Species
DARK CATEGORY
TALKING POINTS
Dark collection has shades varies fromdark brown to deep chocolateDark shades, absorbs light, thus make thewalls visually ...
Fine pores with‘close grain’with theexception offigured pieceswith ‘curly grainpatterns’.
RIBBONS          Sapeli has similar          straight and          parallel stripes          but variable width          b...
Crown              Straight        The most         likable        ‘Wenge’        has Fine          Black          Veins
Bubinga Pommellehas an opticalreflectance, meansAn effect thatproduces a"shimmering" effect,as the eyesperspectivechanges ...
Ebony hasbrown tochocolate shadewith contrastingblack/Jet Blackstripes
MYSTIQUE CATEGORY
TALKING POINTS
The mystique collection is smoked; fumigationcauses the veneer to change its color to dark(permanent color change of the p...
Diamond  Oak
Identify   thespecies?
Smoked Knotty Pine
A-La-CarteWhy to predefined choices?
Choose from MenuEvoluzionFusionBricoSapwoodTextureSaw CutHorizontalFantasy
MIX && MATCHRandomly cut veneers are joined side byside to create fascinating mix-n-matchpatterns      (Evoluzion, Fusion,...
The mix-n-match ofstraight and flowerypatterned stripes of equal width of the      species!*Available in all the   species...
The mix-n-match of ‘randomly width’stripes of the same      species!*Available in all the   species in the     catalogue!
The wonderful brick pattern of the lightand dark contrasting  tiles of Veneers *Available in all the    species in the    ...
SAP wood              The living part of                  the woodHeartwood and sap wood has  similar grain structure but ...
SAW CUT   The ‘ruggedness’given to wood to giveit a natural bark look!
TexturesThe impressions given to veneerwith the design plates, to add anextra dimension to the surface
Square Grill                                     Brick WallStainless                  Bobwire                Thatched
Crafted by joining the veneer leaveshorizontally to get exquisitely graceful                patterns       HORIZONTAL
Century offersFANTASY VENEERS (with 1mm  ply backing and perfect bending curvature) for the application on          curved...
HIGH ENDEXCLUSIVE CUTOMIZATION        Teriffic-25
To commemorate its 25th anniversary,       Centuryply organized an   Inovative co-creation workshopAnd developed exclusive...
Foundation:  To create an interactive engagement platform  where esteemed architects can co-create  designs with the enter...
The Biggies:  To name a few, the best architects which are  the part of our innovative initiative are:   Ar Karan Grover ...
Talking points explained
Talking points explained
Upcoming SlideShare
Loading in …5
×

Talking points explained

421 views

Published on

Talking points for the catalogue presentation.... and few of the veneers description!

  • Be the first to comment

  • Be the first to like this

Talking points explained

  1. 1. Know Your Product
  2. 2. DO YOU THINK, WHAT TO DISCUSS ABOUT THE PRODUCT WITH AN ARCHITECT?!
  3. 3. DO YOU WANT TO KNOW MORE ABOUT THE NEW CATALOG & INSIDE PRODUCT?!
  4. 4. Let Us Start!!!
  5. 5. USER FRIENDLINESS• Convenient shade wise categorization: o Ease of selection from the desire category o Ease of navigation through the various folders• The appropriate size of the veneer fleece gives proper representation
  6. 6. CATEGORIZATIONSET I LIGHT MEDIUM DYEDSET II DARK MYSTIQUE A-LA-CARTE
  7. 7. LIGHT CATEGORY
  8. 8. TALKING POINTS
  9. 9. Light veneers reflectthe natural light in theroom and thus makethe walls appearvisually recede, thusthe space appearslarger
  10. 10. Koto: Astripey woodthat exhibits‘small barkflakes’ withfine grainrays
  11. 11. Knotty Pineveneer has‘beautiful knots’that are desiredfor a rusticeffect. TheKnots stand outwhen use forpanelling
  12. 12. White Ashveneer usuallyhas a ‘StrongCoarse Grain’with an eventexture
  13. 13. Birch Cluster:agglomerationof the bird’seyes on thewhitish oramber wavesof colour
  14. 14. FiguredSycamore hasconsistent‘Ripple Figure’runninghorizontally,giving wavyeffect acrossthe grainpattern
  15. 15. Green Tulipwill give thecontrastingstripes ofgreen andcreamshades
  16. 16. MEDIUM CATEGORY
  17. 17. TALKING POINTS
  18. 18. Medium collectionshades are close tothe evergreen forestwood shadesVeneers are good forrooms with morelamp lightthannatural light
  19. 19. One of the fastest selling species, Whiteand Red Oaks are preferred for theirmedium-to-large open pores and a fairlycoarse grain structureAvailable in Straight & Flowery Patterns*FACT: Red Oak’s pores are so large and openthat it is said that a person can blow into one end of the wood, and air will come out the other end: provided thatthe grain runs straight enough
  20. 20. White Oak (Straight) Red Oak (Straight)Red Oak (Flowery) White Oak (Flowery)
  21. 21. American Walnut has natural lustre with grains usually interlocked Available in Straight and Flowery Patterns
  22. 22. Silver RayThe ‘Tight Flakes’ of Silver Oak givesa snake skin-texture look and lookslike Silver Ray‘ with lamp light
  23. 23. A figured pattern veneer in rose or pink shades withcontrasting dark or black lines irregularly through it Sourced it from Brazil and added to the ‘medium’ range “TINEO”
  24. 24. Afromosia is often used as a Teaksubstitute and is sometimesreferred to as African Teak
  25. 25. Olive Ash hasappearanceof olive &golden creamcolors withlessunderlyinggrain
  26. 26. DYED CATEGORY
  27. 27. Dyed collection isexclusively forthose creators,who would like toplay with colorcombination
  28. 28. 6 Various species dyedwith 38 different shades
  29. 29. Combo Details:1. Koto : 16 Shades2. Oak: 8 Shades3. Carbollow : 5 Shades4. B.E.M : 4 Shades5. Ash : 2 Shades6. Guiabao : 1 Shade7. Pearwood: 1 Shade8. Dyed Wenge: 1 Shade
  30. 30. 3 species
  31. 31. 3 Species
  32. 32. DARK CATEGORY
  33. 33. TALKING POINTS
  34. 34. Dark collection has shades varies fromdark brown to deep chocolateDark shades, absorbs light, thus make thewalls visually advance. Hence givesthe sense of cosiness
  35. 35. Fine pores with‘close grain’with theexception offigured pieceswith ‘curly grainpatterns’.
  36. 36. RIBBONS Sapeli has similar straight and parallel stripes but variable width bands, alternating light and dark, that create the appearance of ribbons
  37. 37. Crown Straight The most likable ‘Wenge’ has Fine Black Veins
  38. 38. Bubinga Pommellehas an opticalreflectance, meansAn effect thatproduces a"shimmering" effect,as the eyesperspectivechanges in relationto the directionof a light source
  39. 39. Ebony hasbrown tochocolate shadewith contrastingblack/Jet Blackstripes
  40. 40. MYSTIQUE CATEGORY
  41. 41. TALKING POINTS
  42. 42. The mystique collection is smoked; fumigationcauses the veneer to change its color to dark(permanent color change of the pigments)These smoked patterns gives Deep, Warm andCozy
  43. 43. Diamond Oak
  44. 44. Identify thespecies?
  45. 45. Smoked Knotty Pine
  46. 46. A-La-CarteWhy to predefined choices?
  47. 47. Choose from MenuEvoluzionFusionBricoSapwoodTextureSaw CutHorizontalFantasy
  48. 48. MIX && MATCHRandomly cut veneers are joined side byside to create fascinating mix-n-matchpatterns (Evoluzion, Fusion, Brico)With this innovation, theinconvenience related with groupmatching ceases to a large extent
  49. 49. The mix-n-match ofstraight and flowerypatterned stripes of equal width of the species!*Available in all the species in the catalogue!
  50. 50. The mix-n-match of ‘randomly width’stripes of the same species!*Available in all the species in the catalogue!
  51. 51. The wonderful brick pattern of the lightand dark contrasting tiles of Veneers *Available in all the species in the catalogue!
  52. 52. SAP wood The living part of the woodHeartwood and sap wood has similar grain structure but contrasting shades
  53. 53. SAW CUT The ‘ruggedness’given to wood to giveit a natural bark look!
  54. 54. TexturesThe impressions given to veneerwith the design plates, to add anextra dimension to the surface
  55. 55. Square Grill Brick WallStainless Bobwire Thatched
  56. 56. Crafted by joining the veneer leaveshorizontally to get exquisitely graceful patterns HORIZONTAL
  57. 57. Century offersFANTASY VENEERS (with 1mm ply backing and perfect bending curvature) for the application on curved surfaces
  58. 58. HIGH ENDEXCLUSIVE CUTOMIZATION Teriffic-25
  59. 59. To commemorate its 25th anniversary, Centuryply organized an Inovative co-creation workshopAnd developed exclusive 25 designs and Called them
  60. 60. Foundation: To create an interactive engagement platform where esteemed architects can co-create designs with the enterprise
  61. 61. The Biggies: To name a few, the best architects which are the part of our innovative initiative are:  Ar Karan Grover  Mr Micheal Foley ( The Commonwealth’sTorch Designer)  Ar Kalhan Matoo  Ar Kiran Gala  Ar Nuru Karim

×