Case Study
Project | Branding + Communication Design
Client | Dish Hospitality



   Bringing alive flavours from the
   c...
Project | Branding + Communication Design
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Project | Branding + Communication Design
                                                                    Visual Langu...
Project | Branding + Communication Design
                                                                     Kiosk Brand...
Project | Branding + Communication Design
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Project | Branding + Communication Design
                                                                  Packaging Desi...
Project | Branding + Communication Design
                                                                      Signage De...
Project | Branding + Communication Design
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Nashta Chai (Dish Hospitality)-Branding & Communication design

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one of my favorite work for Dish Hospitality....
the design and the creative communication talks about
the experience about chatpata street food in apna India. The black, white and yellow
colours of Indian roads and transports are used in the colour palette in a street
pedestrian style.

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Nashta Chai (Dish Hospitality)-Branding & Communication design

  1. 1. Case Study Project | Branding + Communication Design Client | Dish Hospitality Bringing alive flavours from the chatpata streets of India PROJECT PROFILE Client | Dish Hospitality Pvt. Ltd. Location | Mumbai Nashta Chai brings 'Flavours from the Streets of India' right upon the table - reasonably priced, fast-served, fresh, ready-to-eat multi Indian cuisine - across malls, retail stores, Work | Branding & Communication Design airports, subways and more. What's essential, is that it is presented with a different theme that stays true to the feel of a street. DESIGN SOLUTION Because it is all about local food; the design and the creative communication talks about the experience about chatpata street food in apna India. The black, white and yellow colours of Indian roads and transports are used in the colour palette in a street pedestrian style. Communication Design (menu board, stationery), Kiosks, Packaging Design (label design, tray mat, sachets, take away bags & box), Signage, Merchandise and Apparel Design comprised the complete communication kit. 411, Abhishek, Off New Link Road, Andheri West, Mumbai 400 053, India T: +91 22 66963603, F: +91 22 66963604 W: www.theleafdesign.com © Leaf Design Pvt. Ltd. | www.theleafdesign.com
  2. 2. Project | Branding + Communication Design Brand Concept Client | Dish Hospitality Visual Theme Indian Streetscape and Food No street flavour of India is ever complete with the streets themselves. In this route, the street ambience is recreated. The khau galis thronged by foodies are brought alive in this everyday landscape, along with the authentic flavours and aroma tingling into the nostrils. There is a pole, a bench, a city skyline and larger than life pictures of food to complete the streetscape look. © Leaf Design Pvt. Ltd. | www.theleafdesign.com
  3. 3. Project | Branding + Communication Design Visual Language Client | Dish Hospitality Iconic symbols of food are used – along with the utensils in which they are enjoyed. Popular street lingo (without which street food is never complete) is used extensively. They all form together the visual language of Nashta Chai. © Leaf Design Pvt. Ltd. | www.theleafdesign.com
  4. 4. Project | Branding + Communication Design Kiosk Branding Client | Dish Hospitality Kiosk The kiosk design is made in a bright and noticeable colour scheme of yellow with attractive illustrations – helping it to stand out in the clutter © Leaf Design Pvt. Ltd. | www.theleafdesign.com
  5. 5. Project | Branding + Communication Design Packaging Design Client | Dish Hospitality Here the streetscape and food illustrations marry fun and popular street lingo to create a new 'Nashta Chai' language. So, even while a customer waits up at Nashta Chai, there's some gripping and interesting material – like write ups on cups, knots and crosses games and crossword on tray mats - to hold his attention. © Leaf Design Pvt. Ltd. | www.theleafdesign.com
  6. 6. Project | Branding + Communication Design Packaging Design Client | Dish Hospitality Packaging Design The spirit of Nashta Chai prevails everywhere – the concept is emphasised across objects. Takeaway bags talk about the local street food served at Nashta Chai. Nothing extravagant but simple fare served in a traditional way. The kullad, a USP of Nashta Chai – also carry the same message. The regular sachets are different too, as they infuse the typical light-hearted Nashta Chai street humour. © Leaf Design Pvt. Ltd. | www.theleafdesign.com
  7. 7. Project | Branding + Communication Design Signage Design Client | Dish Hospitality Signages & Icons Icons designed according the theme and the visual language of Nashta Chai. © Leaf Design Pvt. Ltd. | www.theleafdesign.com
  8. 8. Project | Branding + Communication Design In-Store Merchandise Client | Dish Hospitality Merchandise & Theme Lamps What's interesting about Nashta Chai are the Kullad Lamps – hand painted with the street illustrations using the lingo used on the street in reference to Chai and Nashta. In spirit of street fare, all material used in these light fixtures is eco-friendly, soil and metal. Yet, by using this traditional material, there is a clear emphasis on very contemporary styling. Nashta Chai has a heart – and it shows in all the toys it sells at its premises. These are toys made by underprivileged children, and represent an effort to turn their fortunes just a little bit. © Leaf Design Pvt. Ltd. | www.theleafdesign.com

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