Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Hpx24,那些關於人你該知道的事

2,441 views

Published on

Published in: Technology, Design
  • Be the first to comment

Hpx24,那些關於人你該知道的事

  1. 1. 那些關於人<br />你該知道的事<br />
  2. 2. 我是誰<br />謝守澤 <br />清華大學工業工程所人因工程組研究生<br />研究領域:<br />電腦輔助設計<br />使用者經驗設計<br />其他:寫部落格Uxmap.net<br />
  3. 3.
  4. 4. By Dan Saffer<br />
  5. 5. Human Factor ?<br />By Dan Saffer<br />
  6. 6. 什麼是<br />人因工程?<br />
  7. 7. Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance<br />By International Ergonomics Association<br />
  8. 8. Human has cognitive/physical/organizationallimits<br />Human factors seek to understand these limitations and design usable system despite them<br />
  9. 9. 人因工程就是在<br />了解人本身<br />
  10. 10. 關於人<br />你該知道的事<br />Most Mental Processing is Unconscious<br />People Create Mental Models<br />People Have Limitations<br />People are lazy<br />People Make Mistakes<br />People are Social<br />……<br />
  11. 11. 一個實驗<br />(John ,1996)<br /> 禮貌<br /> 中性<br /> 粗魯<br />
  12. 12. 一個實驗<br />(John ,1996)<br /> 禮貌 <br /> 中性<br /> 粗魯<br />
  13. 13. 一個實驗<br />(John ,1996)<br /> 禮貌 20%<br /> 中性 40%<br /> 粗魯 60%<br />
  14. 14. 感受<br />理性<br />你的三個腦<br />生存本能<br />
  15. 15. 外界是怎麼<br />影響<br />這些非理性的腦<br />
  16. 16. 1. All about you<br />
  17. 17. 1. All about you<br />
  18. 18. 1. All about you<br />
  19. 19. 1. All about you<br />
  20. 20. 2.Story & Picture<br />Warm and Fuzzy<br />
  21. 21. 2. Story & Picture<br />
  22. 22. 2. Story & Picture<br />故事、圖片<br />
  23. 23. All about you<br />Picture & Story<br />Too much choice<br />Reciprocation<br />Social Proof<br />Authority<br />Scarcity<br />Salience<br />More about<br />Your unconscious mind<br />
  24. 24. 為什麼要<br />了解這些影響<br />人的行為和決定的因素<br />
  25. 25. By Sebastian Deterding<br />
  26. 26. By Sebastian Deterding<br />Motivation?<br />
  27. 27. By Sebastian Deterding<br />Interaction Design&Usability<br />
  28. 28. By Sebastian Deterding<br />
  29. 29. By Sebastian Deterding<br />Persuasive design<br />
  30. 30. 了解人之後<br />對你有什麼幫助<br />
  31. 31.
  32. 32. 暫停一下<br />雖然以上講了 the unconsciousmind ,但強調的其實還是人,那些人性、限制和規則<br />People Create Mental Models<br />People Have Limitations<br />People are lazy<br />People Make Mistakes<br />People are Social….<br />
  33. 33. Guideline<br />Author: user<br />
  34. 34. 該怎麼了解<br />更多關於人<br />
  35. 35.
  36. 36. http://www.whatmakesthemclick.net/<br />
  37. 37.
  38. 38.
  39. 39. Take that<br />設計一個好用的網站或產品<br />
  40. 40. Take that<br />了解人,然後去<br />設計一個好用的網站或產品<br />
  41. 41. Thanks all<br />聯絡我:<br />E-mail:partylogo@gmail.com<br />Facebook: 謝守澤<br />

×