那些關於人<br />你該知道的事<br />
我是誰<br />謝守澤   <br />清華大學工業工程所人因工程組研究生<br />研究領域:<br />電腦輔助設計<br />使用者經驗設計<br />其他:寫部落格Uxmap.net<br />
By Dan Saffer<br />
Human Factor ?<br />By Dan Saffer<br />
什麼是<br />人因工程?<br />
Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans a...
Human has cognitive/physical/organizationallimits<br />Human factors seek to understand these limitations and design usabl...
人因工程就是在<br />了解人本身<br />
關於人<br />你該知道的事<br />Most Mental Processing is Unconscious<br />People Create Mental Models<br />People Have Limitations<b...
一個實驗<br />(John ,1996)<br />  禮貌<br />  中性<br />  粗魯<br />
一個實驗<br />(John ,1996)<br />  禮貌   <br />  中性<br />  粗魯<br />
一個實驗<br />(John ,1996)<br />  禮貌       20%<br />  中性       40%<br />  粗魯       60%<br />
感受<br />理性<br />你的三個腦<br />生存本能<br />
外界是怎麼<br />影響<br />這些非理性的腦<br />
1. All  about  you<br />
1. All  about  you<br />
1. All about  you<br />
1. All about  you<br />
2.Story & Picture<br />Warm and Fuzzy<br />
2. Story & Picture<br />
2. Story & Picture<br />故事、圖片<br />
All about you<br />Picture & Story<br />Too much choice<br />Reciprocation<br />Social Proof<br />Authority<br />Scarcity<...
為什麼要<br />了解這些影響<br />人的行為和決定的因素<br />
By Sebastian Deterding<br />
By Sebastian Deterding<br />Motivation?<br />
By Sebastian Deterding<br />Interaction Design&Usability<br />
By Sebastian Deterding<br />
By Sebastian Deterding<br />Persuasive design<br />
了解人之後<br />對你有什麼幫助<br />
暫停一下<br />雖然以上講了 the unconsciousmind ,但強調的其實還是人,那些人性、限制和規則<br />People Create Mental Models<br />People Have Limitations<b...
Guideline<br />Author: user<br />
該怎麼了解<br />更多關於人<br />
http://www.whatmakesthemclick.net/<br />
Take that<br />設計一個好用的網站或產品<br />
Take that<br />了解人,然後去<br />設計一個好用的網站或產品<br />
Thanks all<br />聯絡我:<br />E-mail:partylogo@gmail.com<br />Facebook: 謝守澤<br />
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Hpx24,那些關於人你該知道的事

  1. 1. 那些關於人<br />你該知道的事<br />
  2. 2. 我是誰<br />謝守澤 <br />清華大學工業工程所人因工程組研究生<br />研究領域:<br />電腦輔助設計<br />使用者經驗設計<br />其他:寫部落格Uxmap.net<br />
  3. 3.
  4. 4. By Dan Saffer<br />
  5. 5. Human Factor ?<br />By Dan Saffer<br />
  6. 6. 什麼是<br />人因工程?<br />
  7. 7. Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance<br />By International Ergonomics Association<br />
  8. 8. Human has cognitive/physical/organizationallimits<br />Human factors seek to understand these limitations and design usable system despite them<br />
  9. 9. 人因工程就是在<br />了解人本身<br />
  10. 10. 關於人<br />你該知道的事<br />Most Mental Processing is Unconscious<br />People Create Mental Models<br />People Have Limitations<br />People are lazy<br />People Make Mistakes<br />People are Social<br />……<br />
  11. 11. 一個實驗<br />(John ,1996)<br /> 禮貌<br /> 中性<br /> 粗魯<br />
  12. 12. 一個實驗<br />(John ,1996)<br /> 禮貌 <br /> 中性<br /> 粗魯<br />
  13. 13. 一個實驗<br />(John ,1996)<br /> 禮貌 20%<br /> 中性 40%<br /> 粗魯 60%<br />
  14. 14. 感受<br />理性<br />你的三個腦<br />生存本能<br />
  15. 15. 外界是怎麼<br />影響<br />這些非理性的腦<br />
  16. 16. 1. All about you<br />
  17. 17. 1. All about you<br />
  18. 18. 1. All about you<br />
  19. 19. 1. All about you<br />
  20. 20. 2.Story & Picture<br />Warm and Fuzzy<br />
  21. 21. 2. Story & Picture<br />
  22. 22. 2. Story & Picture<br />故事、圖片<br />
  23. 23. All about you<br />Picture & Story<br />Too much choice<br />Reciprocation<br />Social Proof<br />Authority<br />Scarcity<br />Salience<br />More about<br />Your unconscious mind<br />
  24. 24. 為什麼要<br />了解這些影響<br />人的行為和決定的因素<br />
  25. 25. By Sebastian Deterding<br />
  26. 26. By Sebastian Deterding<br />Motivation?<br />
  27. 27. By Sebastian Deterding<br />Interaction Design&Usability<br />
  28. 28. By Sebastian Deterding<br />
  29. 29. By Sebastian Deterding<br />Persuasive design<br />
  30. 30. 了解人之後<br />對你有什麼幫助<br />
  31. 31.
  32. 32. 暫停一下<br />雖然以上講了 the unconsciousmind ,但強調的其實還是人,那些人性、限制和規則<br />People Create Mental Models<br />People Have Limitations<br />People are lazy<br />People Make Mistakes<br />People are Social….<br />
  33. 33. Guideline<br />Author: user<br />
  34. 34. 該怎麼了解<br />更多關於人<br />
  35. 35.
  36. 36. http://www.whatmakesthemclick.net/<br />
  37. 37.
  38. 38.
  39. 39. Take that<br />設計一個好用的網站或產品<br />
  40. 40. Take that<br />了解人,然後去<br />設計一個好用的網站或產品<br />
  41. 41. Thanks all<br />聯絡我:<br />E-mail:partylogo@gmail.com<br />Facebook: 謝守澤<br />

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