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Partner Online Guide
Dreamforce 2016
Save the Date: November 6 – 9, 2017
Follow this page for Dreamforce 2017 Updates
http://p.force.com/dreamforce
• Save the ...
Our Path Together (eBook)
Review the new Products, Highlights and Innovations from
Marc Benioff’s Keynote at Dreamforce 20...
Conference Summary
DF16 Conference Summary
Dreamforce '16 was incredible! In our first sold out year,
over 171,000 Customer Trailblazers, fro...
Table of Contents
Table of Contents
Keynotes
App Innovator (ISV) Sessions
Consulting Partner Sessions
AppExchange Customer Sessions
Develope...
Keynotes
Keynotes
• Salesforce & Partners: Blazing Trails to Customer Transformation
• "Be a Customer Trailblazer" with Marc Beniof...
App Innovator Sessions
Dreamforce 2016 – Partner Lodge
• 1% to Change the World
• 10 Mistakes Executives Make When Launching a Cloud Company
• Accelerate Your Channel Strategy
•...
• Partner Marketing: Essentials for Marketing to Salesforce Customers
• Partner Marketing: An Insider's Guide to Creating ...
• Become an ISV Data Provider with the Data AppExchange
• Beginners-Guide to Platform Cache for ISVs
• Best Practices for ...
• How Partner Premier, Technical Evangelists and Partners Drive Customer Success
• How to Configure Environment Hub
• How ...
• Publish Wave Apps for the AppExchange
• Publish Your Lightning Component to the Component Exchange
• Rolling in the Deep...
Consulting Partner Sessions
Dreamforce 2016 – Partner Lodge
Consulting Partner Sessions
• 1% to Change the World
• Build Your Career and Personal Brand with the Salesforce Ecosystem
...
Consulting Partner Sessions (cont.)
• Partner Marketing: Build & Maintain an Awesome AppExchange Listing
• Partner Marketi...
AppExchange Customer
Sessions
AppExchange Customer Sessions
• Create an Inside Sales Powerhouse with AppExchange Apps
• “Exponential Growth or Bust!” Ap...
AppExchange Customer Sessions (cont.)
• AppExchange for Retail: Reimagine the Entire Retail Experience
• AppExchange for E...
Developer Sessions
(Recommended)
Developer Sessions
• 3D Printing: The Future is Now
• 5 Ways Salesforce Integration will Change in 2017
• 6 Practical Tips...
Developer Sessions (cont.)
• Data.com APIs in Action
• Deploy Wave Components
• Diving into the New Salesforce DX
• eComme...
Sales Sessions
(Recommended)
Sales Sessions
• Build a Customer Success Team
• Fast Forward: The Culture of Stories – Connecting to the Why (1/8)
• Fast...
Sales Sessions (cont.)
• 10 Strategies for Growing Customer Revenue: Retention, Renewals, and Upsells
• Accelerate Sales w...
Marketing Sessions
(Recommended)
Marketing Sessions
• Partner Marketing: Build & Maintain an Awesome AppExchange Listing
• Partner Marketing: Essentials fo...
Marketing Sessions (cont.)
• Digital Marketing in the Age of Connected Patients
• Email Marketing: How Tiny Factors Make H...
Partner Lodge Sponsors
Dreamforce 2016 – Partner Lodge
Many Thanks to our Partner Lodge Sponsors
Premier Sponsor
Featured Sponsors
Partner Innovation Awards
Dreamforce 2016 – Partner Lodge
Congratulations to our Partner Innovation Award Winners
Consulting Partners
p.force.com/Innovation
Congratulations to our Partner Innovation Award Winners
App Innovation Partners
p.force.com/Innovation
Partner Innovation Award Sessions
• Partner Innovation Awards: Driving Customer Success (1/6)
• Partner Innovation Awards:...
Scrapbook
Dreamforce 2016
Pledge 1%
Dreamforce 2016 – Partner Lodge
Join the Movement: Pledge1Percent.org
Pledge 1%
Welcome to the Future of Giving Back
Pledge 1% is a movement of corporate ...
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"The business of business is improving the
state of the world."
- Marc Benioff,
Chai...
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thank y u
Appendix
Maps
Partner Lodge
(Park Central
Hotel)
The Partner Lodge (Park Central Hotel)
2nd Floor 3rd Floor
Events
Wednesday, October 5th
7:00 – 10:00 p.m.
View under the stars at the Cloud Palace*
Indoor U2 streaming experience
Upgraded...
Don’t Miss the AppBash!
Thursday Night, Oct. 6 @ 9:00pm, CityView at Metreon
Dreamforce for Partners
Dreamforce 2016 – Partner Lodge
qwe
What is the Partner Journey?
Why should we
Partner with
Salesforce?
How do I
innovate with
Salesforce
Technology?
How ...
Check-In At The Partner Lodge!
Location:
Park Central Hotel
50 3rd Street (just two blocks from Moscone North)
Who:
Partne...
Looking for a full-conference pass discount code?
Exclusively for Partners!
 Access the code on the Partner Community at
...
• Dreamforce: Fact vs. Fiction
• Insider tips to get the most out of Dreamforce
• Preview the Partner Lodge
• Session deta...
Partner Lodge
Dreamforce 2016 – Partner Lodge
Partner Lodge
Theater
Innovate with
Technology
Information
Desk & Pledge
1%
Partner
Sponsors
Grow Your Business
(Partner P...
Brain Dating
1 What’s Brain Dating?
2 Why Brain Date?
3 How Does it Work?
What is Brain Dating?
Watch this video!
Use an online tool to facilitate one-on-one, in person connections with like-
mind...
Why Brain Dates?
Curate your learning experience
Be intentional with networking
1
2
How it works
Onsite: An exclusive Brain Dating Lounge
The meeting point for all your Brain Dates in the exclusive Partner
...
➔ Make sure your Offer title is catchy & descriptive.
If this were the only content you were to write about your Offer,
wo...
Here’s how to write a great knowledge Request:
➔ Include a descriptive title
Be sure that it explains the scope—and the sp...
What’s Next?
1. Get Started with Brain Dating
Review http://p.force.com/braindating to learn more about
Brain Dating and u...
Cheat Sheets
Dreamforce 2016 – Partner Lodge
Cheat Sheets
:: Sponsor Best Practices
:: Keys To A Great Partner Theater Session
:: Deliver An Awesome Booth Demo
:: Rall...
Get Ready for Dreamforce
Dreamforce is coming!
October 4-7
San Francisco
Innovation. Empowerment. Giving Back. Fun.
The World’s Largest Gathering of Customer Trailblazers
2016
What is Dreamforce?
Four amazing days to get the best Salesforce has to offer
Learning
• 2,000+ breakout sessions
• Hands-...
Evening
Dreamfest
at Cloud Palace
2:00 pm – 3:00 pm
Marc & Friends Q&A
10:00 am – 1:00 pm
Day of Compassion
5:00 pm – 6:00...
Trailhead Zone
Lightning Lookout
Einstein Discovery Center
And the Learning Continues at our Sales, Service,
Marketing, IT & SMB Lodges
The Campground
A million dollars to help end AIDS for good.
Download the mobile app
Available for: iOs l Android
Shuttles get you where you need to go
Easy to get from Moscone to all zones and lodges
Hotel Shuttles
Running from San Fra...
New Trailhead Module! Dreamforce & Beyond
Make the most of your time at Dreamforce
 Get to Know the Dreamforce Campus
 M...
Dreamforce Limited Hotel Availability
Due to the popularity of Dreamforce, the official hotel block has limited availabili...
Partner Meetup Sessions
Dreamforce 2016 – Partner Lodge
Partner Meetup Sessions
By Geography:
• Partner Meetup: Americas – Central
• Partner Meetup: Americas – East
• Partner Mee...
Circles of Success for Partners
Dreamforce 2016 – Partner Lodge
Circles of Success for Partners
• Harnessing the Power of Heroku
• ISV Business Best Practices
• ISV Technologies – Deep D...
Session Schedule (Grid)
Tuesday, October 4
Partner
Community: Your
VIP All Access Pass
to Success
Dreamforce ‘16:
Partner Kickoff
Salesforce Partner
Program Panel
(Q...
Wednesday, October 5
Partner Theater Franciscan
11:30am
12:00pm
12:30pm
1:00pm
1:30pm
2:00pm
2:30pm
3:00pm
3:30pm
4:00pm
Stanford City Olympic ...
Thursday, October 6
Partner Theater Franciscan
11:30am
12:00pm
12:30pm
1:00pm
1:30pm
2:00pm
2:30pm
3:00pm
3:30pm
4:00pm
Stanford City Olympic ...
Be sure to check out these sessions from our Partner Sponsors
ISV Partner Panel: How to Get to Scale on the AppExchange
Ho...
It’s everywhere!
Free Expo+ pass
www.dreamforce.com/free
DF16 Partner Replay Guide
DF16 Partner Replay Guide
DF16 Partner Replay Guide
DF16 Partner Replay Guide
DF16 Partner Replay Guide
DF16 Partner Replay Guide
DF16 Partner Replay Guide
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DF16 Partner Replay Guide

  1. 1. Partner Online Guide Dreamforce 2016
  2. 2. Save the Date: November 6 – 9, 2017 Follow this page for Dreamforce 2017 Updates http://p.force.com/dreamforce • Save the Date: November 6 – 9, 2017 • Sponsorship Information (TBD) • Partner Call for Papers (TBD) • Partner Innovation Awards (TBD) • Best Practice Cheat Sheets • Dreamforce for Partners Collaboration Group
  3. 3. Our Path Together (eBook) Review the new Products, Highlights and Innovations from Marc Benioff’s Keynote at Dreamforce 2016 https://goo.gl/YN9J4F
  4. 4. Conference Summary
  5. 5. DF16 Conference Summary Dreamforce '16 was incredible! In our first sold out year, over 171,000 Customer Trailblazers, from 83 countries, registered to attend our big family reunion in San Francisco, over 15 million joined us online and for the first time, we hosted 125 viewing parties globally! We delivered 25+ keynotes, 3300 breakout and theater sessions, and featured world-class speakers - Melinda Gates, Robin Roberts, Tony Robbins, Marc Cuban, Chris Sacca, will.i.am, Shahrzad Rafati, Billie Jean King, Rep. John Lewis, Lilly Ledbetter, the Kelly Brothers, U2 & 20 monastics from Plum Village. Not to mention our new combined Cloud Expo with 400+ partners, representing over $51M in revenue, the rocking Salesforce Campground, along with the new Trailhead Zone, Lightning Lookout, Einstein Discovery Center and our Line of Business Lodges, all while raising $3M for (RED) and the Global Fund to help create the first AIDS- free generation in Africa.
  6. 6. Table of Contents
  7. 7. Table of Contents Keynotes App Innovator (ISV) Sessions Consulting Partner Sessions AppExchange Customer Sessions Developer Sessions Sales Sessions Marketing Sessions Partner Lodge Sponsors Partner Innovation Awards Scrapbook Pledge 1%
  8. 8. Keynotes
  9. 9. Keynotes • Salesforce & Partners: Blazing Trails to Customer Transformation • "Be a Customer Trailblazer" with Marc Benioff & Special Guests • Introducing the Commerce Cloud Keynote, the newest Salesforce Cloud • Salesforce Einstein: AI For Everyone • Salesforce for Developers • Salesforce for Growing Small and Medium Businesses • Salesforce for IT: Builds Apps People Love • Salesforce for Marketing: The Smartest CRM for 1-to-1 Customer Journeys • Salesforce for Sales: Transform Sales From Lead to Cash • Salesforce for Service: Differentiation Your Company with Smarter Service
  10. 10. App Innovator Sessions Dreamforce 2016 – Partner Lodge
  11. 11. • 1% to Change the World • 10 Mistakes Executives Make When Launching a Cloud Company • Accelerate Your Channel Strategy • Bootstrap, Angel or Venture: What’s The Right Strategy For Your Startup • Build a Customer Success Team • Build Your Career and Personal Brand with the Salesforce Ecosystem • Dreamforce ’16: Partner Kickoff • Driving a Subscription Business on Salesforce • Engage with Salesforce User Groups • Fast Forward: The Partner Advantage • Fast Forward: Selling to the CEO • How to Build Badass Cloud Companies – by Avoiding 10 Common Mistakes • How to Manage Customer Renewals, Drive Adoption and Avoid Churn • Increase Partner Relevance with Salesforce AEs and Reduce Channel Conflict • ISV Partner Panel: How to Get to Scale on the AppExchange • Learnings from Business Model Transformation: Shift from On-Premises to Cloud • Partner Community: Your VIP All Access Pass to Success • Partner Marketing: Build & Maintain an Awesome AppExchange Listing App Innovator Program Sessions Note: Some session replays may not be available due to technical or proprietary reasons.
  12. 12. • Partner Marketing: Essentials for Marketing to Salesforce Customers • Partner Marketing: An Insider's Guide to Creating an Effective Product Demo • Partner Marketing: How Great Consultants Collaborate with Salesforce • Partner Marketing: Best Practices for Great Social & PR • Partner Marketing: Customer & Advocate Marketing • Run Your ISV Renewals like Salesforce • Salesforce Partner Program Panel (Q&A) • The Intersection of Funding, Sales, and Business Growth for ISVs • The New Salesforce Architect Journey • The New Salesforce Architect Journey (2) • Top 10 Ways to Drive Customers from Implementation through Adoption • Women Leadership in the Cloud App Innovator Program Sessions (cont.) Note: Some session replays may not be available due to technical or proprietary reasons.
  13. 13. • Become an ISV Data Provider with the Data AppExchange • Beginners-Guide to Platform Cache for ISVs • Best Practices for using Force.com Security Source and Cloud Scanners • Building a Support Model Using Communities for your App • Building ISV Apps with Force.com + Heroku • Building Lightning Components for ISVs: Deep Dive • Building Lightning Components for ISVs: Getting Started • Building Wave Apps: Lessons Learned • Build Your First AppExchange App • Checkout the new AppExchange Checkout App • Communities 101 for ISV's • Community Cloud Lightning Bolt: An Exciting New Opportunity for Partners • Design your Lightning Templates & Components to Drive Community Engagement • Don’t Just Use App Cloud’s Platform Features; Build Your Own! • Don’t Miss the Boat: Make Your App Lightning Ready • Getting Started with Marketing Cloud for ISVs • Getting to Product/Market Fit: Lean Product Strategies from High Growth ISVs • Go-To-Market Tips for ISVs Using Communities • Grow Your Business with Wave Apps • Helping Innovators Innovate App Innovator Technical Sessions Note: Some session replays may not be available due to technical or proprietary reasons.
  14. 14. • How Partner Premier, Technical Evangelists and Partners Drive Customer Success • How to Configure Environment Hub • How to Fast Track Your App and Move with Lightning Speed • ISV Design Sprint Boot Camp - Iterate Solutions with Rocket Speed & Real Results • ISV Partner Panel: How to Get to Scale on the AppExchange • ISV Roadmap: Distribution Tools and Technologies • ISV Tech Talk: Building Specialized Support Content • ISV Tech Talk: Data Access for Visualforce and Apex (CRUD/FLS/Sharing) • ISV Tech Talk: Security Best Practices For Lightning Components • ISV Tech Talk: The Future of App Branding & Navigation • ISV Tech Talk: Transform your App's UX with SLDS and Tokens • ISV Year In Review: Technologies That You Might Have Missed in 2016 • Jobscience-Oktana Finding the Needle in a Haystack • Make Your App Shield Platform Encryption Compatible • Meet the Next Generation of Packaging • Meet the Salesforce DX (next-gen ALM) Team • P-P-Push it real good: Best Practices for Delivering Push Upgrades • Packaging Enhancements and Feature Enablement • Performance Test Your Apps to Scale • Propel-Oktana Creating a Compelling UI Experience with React and Lightning App Innovator Technical Sessions (cont.) Note: Some session replays may not be available due to technical or proprietary reasons.
  15. 15. • Publish Wave Apps for the AppExchange • Publish Your Lightning Component to the Component Exchange • Rolling in the Deep with Lightning Pages • Salesforce Shield: A New Level of Trust for Partners • Starting Over: Reimagine Your Application With Lightning • The Art of the Possible on the Salesforce Platform • Top ISV Architects Panel • Weightwatchers-Oktana Building Mobile for Well-being App Innovator Technical Sessions (cont.) Note: Some session replays may not be available due to technical or proprietary reasons.
  16. 16. Consulting Partner Sessions Dreamforce 2016 – Partner Lodge
  17. 17. Consulting Partner Sessions • 1% to Change the World • Build Your Career and Personal Brand with the Salesforce Ecosystem • Blazing the Salesforce Trail to Help Small Businesses • Community Cloud Lightning Bolt: An Exciting New Opportunity for Partners • Dreamforce ’16: Partner Kickoff • Driving a Subscription Business on Salesforce • Engage with Salesforce User Groups • Fast Forward: The Culture of Stories – Connecting to the Why (1/8) • Fast Forward: Sell Like Salesforce – Customer Centric Discovery (2/8) • Fast Forward: Sell Like Salesforce – Selling the Value and Our Playbook (3/8) • Fast Forward: The Partner Advantage (4/8) • Fast Forward: Sell Like Salesforce – Nailing the Demo (5/8) • Fast Forward: Project Management Essentials (6/8) • Fast Forward: Best Practices Around SOWs, Methodology, and Scoping (7/8) • Fast Forward: Selling to the CEO (8/8) • How to Configure Environment Hub • Learn About Salesforce Certifications and Get Cloud-Certified • Learnings from Business Model Transformation: Shift from On-Premises to Cloud • Partner Community: Your VIP All Access Pass to Success Note: Some session replays may not be available due to technical or proprietary reasons.
  18. 18. Consulting Partner Sessions (cont.) • Partner Marketing: Build & Maintain an Awesome AppExchange Listing • Partner Marketing: Essentials for Marketing to Salesforce Customers • Partner Marketing: How Great Consultants Collaborate with Salesforce • Partner Marketing: Best Practices for Great Social & PR • Partner Marketing: Customer & Advocate Marketing • Salesforce Partner Program Panel (Q&A) • Salesforce Jumpstart: Get Started as a Consulting Partner (1/6) • Salesforce Jumpstart: Manage Your Partner Value Score Like a Rockstar (2/6) • Salesforce Jumpstart: Take Your Salesforce Business to the Next Level (3/6) • Salesforce Jumpstart: Differentiate with Masters and Specializations (4/6) • Salesforce Jumpstart: Grow Your Consulting Business with Sourced Leads (5/6) • Salesforce Jumpstart: Working with Salesforce (6/6) • The New Salesforce Architect Journey • The New Salesforce Architect Journey (2) • The Single Best Thing You Can Do to Improve Your Salesforce: Triage • Women Leadership in the Cloud Note: Some session replays may not be available due to technical or proprietary reasons.
  19. 19. AppExchange Customer Sessions
  20. 20. AppExchange Customer Sessions • Create an Inside Sales Powerhouse with AppExchange Apps • “Exponential Growth or Bust!” AppExchange Apps with Proven Sales TOIS • Accelerate Sales with Process Innovation and Connected Apps • Deliver and Exceptional Customer Experience with AppExchange • My Perfect Org: AppExchange Service Apps and Code Sample to Delight Customers • AppExchange for Marketing: Deliver True Marketing Innovation with Apps • AppExchange for Higher Ed: Top Apps to Make You Even Smarter • AppExchange for Nonprofits: Choosing and Integrating Apps for Everything You Do • AppExchange for Manufacturing (Pt.1): Back-Office Transformation with Salesforce • AppExchange for Manufacturing (Pt.2): Solutions to Run Your Back-Office • AppExchange for Financial Services: Success in the Age of the Client • AppExchange for Life Sciences: Roche, Abiomed & Topcon’s 123Compliance Story Note: Some session replays may not be available due to technical or proprietary reasons.
  21. 21. AppExchange Customer Sessions (cont.) • AppExchange for Retail: Reimagine the Entire Retail Experience • AppExchange for Experts: Salesforce MVPs Share Their App Secrets • Mega Demo Jam: Watch 7 Apps Compete for Your Vote • AppExchange Apps to Boost Business Results • AppExchange for Admins: Apps Every Admin Should Know • 10 Free AppExchange Apps for a Big Pay Off • AppExchange Apps that Increase User Adoption with Ease • Create Your Own App Ecosystem with AppExchange Store Builder • AppExchange for Everyone: Everything You Need to Know about AppExchange & Apps • Revealing Product Secrets of AppExchange • Get Data-Driven Sales Growth with Wave Apps on the AppExchange Note: Some session replays may not be available due to technical or proprietary reasons.
  22. 22. Developer Sessions (Recommended)
  23. 23. Developer Sessions • 3D Printing: The Future is Now • 5 Ways Salesforce Integration will Change in 2017 • 6 Practical Tips to Improve Your Salesforce Testing • A Bug’s Life: Apex Debugging Deep Dive • A New Tool for Building Lightning Components • Accelerate Your Salesforce Career and Earning Potential • An Introduction to IoT and App Cloud • Attract Millennials with a Give Back Culture • Avoiding Common Security Mistakes • Best API Features of 2016 • Become a Certified Salesforce Developer • Beyond the Dashboard – Developing Custom Wave Apps • Building Visually Stunning Communities • Building Salesforce Connected Apps with Visual Studio • Building Your Own Salesforce Integrated IoT Device • Communication Driven Development Note: Some session replays may not be available due to technical or proprietary reasons.
  24. 24. Developer Sessions (cont.) • Data.com APIs in Action • Deploy Wave Components • Diving into the New Salesforce DX • eCommerce: How Startups Reinvent Customer Loyalty • External Objects for External Big Data Platforms • Hacking the Robots • HealthTech: Startup Innovation in Healthcare • How To Build a Data-Driven Culture • Introduction to Apex Code • Making Salesforce Faster • ReInventing The Salesforce Bulk API • Salesforce Career Advice • Test Strategy Made Simple • Test the Pyramid • Unlocking the Admin Code • Visualizing Google Analytics Data in Wave • Your Apex Code and the Salesforce Security Model Note: Some session replays may not be available due to technical or proprietary reasons.
  25. 25. Sales Sessions (Recommended)
  26. 26. Sales Sessions • Build a Customer Success Team • Fast Forward: The Culture of Stories – Connecting to the Why (1/8) • Fast Forward: Sell Like Salesforce – Customer Centric Discovery (2/8) • Fast Forward: Sell Like Salesforce – Selling the Value and Our Playbook (3/8) • Fast Forward: Sell Like Salesforce – Nailing the Demo (5/8) • Fast Forward: Project Management Essentials (6/8) • Fast Forward: Best Practices Around SOWs, Methodology, and Scoping (7/8) • Fast Forward: Selling to the CEO (8/8) • How to Build Badass Cloud Companies – by Avoiding 10 Common Mistakes • How to Manage Customer Renewals, Drive Adoption and Avoid Churn • Increase Partner Relevance with Salesforce AEs and Reduce Channel Conflict • Run Your ISV Renewals like Salesforce • The Intersection of Funding, Sales, and Business Growth for ISVs • Top 10 Ways to Drive Customers from Implementation through Adoption • Salesforce for Sales Keynote: Transform Sales from Lead to Cash • #10 Ways to Help You Stay on Top of Sales – How Salesforce Uses Chatter For Partners Note: Some session replays may not be available due to technical or proprietary reasons.
  27. 27. Sales Sessions (cont.) • 10 Strategies for Growing Customer Revenue: Retention, Renewals, and Upsells • Accelerate Sales with Process Innovation and Connected Apps • Creating a B2B Marketing and Sales Dream Team • Empower Your Sales Team with B2B Marketing Automation for Sales • Fastest Path to Pipeline: Best Practices and Trends in Inside Sales • Gamify Your Sales Process in Salesforce • Get Your Inside Sales Team Into Shape • Open More Doors to Close More Sales • Optimizing the Overlay Sales Model • Sales Nerds Rise Up. Modern Selling Is More than Just Sales Tactics • Selling Globally: Scale Internationally and Win Big • Smarter and Faster: How Advanced Analytics Empowers Sales Leaders • The Future of Selling: Accelerate Sales with Augmented Intelligence • The Salesforce Sales Playbook • Transforming Your Sales Team into a Modern Sales Engagement Machine • Up Your Inside Sales Game with Key Plays from the Field Sales Playbook Note: Some session replays may not be available due to technical or proprietary reasons.
  28. 28. Marketing Sessions (Recommended)
  29. 29. Marketing Sessions • Partner Marketing: Build & Maintain an Awesome AppExchange Listing • Partner Marketing: Essentials for Marketing to Salesforce Customers • Partner Marketing: An Insider's Guide to Creating an Effective Product Demo • Partner Marketing: How Great Consultants Collaborate with Salesforce • Partner Marketing: Best Practices for Great Social & PR • Partner Marketing: Customer & Advocate Marketing • Salesforce for Marketing Keynote: The Smartest CRM for 1-to-1 Customer Journeys • 2016 State of B2B Marketing • 2016 State of B2C Marketing • 3 Best Practices to Manage Marketing Technology • B2B Marketing Automation in Action: Attract, Convert, and Retain Customers • Best Practices to Flawlessly Execute Email Campaigns • B2B Marketing Automation Guide for Global Businesses • Create Brand Champions: Marketing Automation Through the Customer Journey • Death to Boring B2B Marketing: How Applying Design Thinking Drives Success For Partners Note: Some session replays may not be available due to technical or proprietary reasons.
  30. 30. Marketing Sessions (cont.) • Digital Marketing in the Age of Connected Patients • Email Marketing: How Tiny Factors Make Huge Differences • Explore Your Prospect Pipeline with Wave for B2B Marketing • How Empathy Will Improve Your Marketing & Sales Pipeline • How Pardot Drives Demand with Online Advertising • How Salesforce Uses the Marketing Cloud to Scale Customer Engagement • How Salesforce Uses Marketing Cloud to Power our Business • How to Build & Run a Winning Marketing Strategy • Intelligence for Marketers • Leveraging Customer Reviews in Your Marketing Programs • Marketing Made Easy with Automation • Maximize Your Marketing Solutions: When to Use Pardot, Marketing Cloud, or Both • Run Your Marketing From the Marketing Cloud Mobile App • The Blueprint For High Performing B2B Marketing Campaigns • The Path to Lifecycle Marketing Success • Up Your 1:1 Marketing with Segmentation and Dynamic Content • Using Relevant Marketing Data to Reveal Strategic Opportunities Note: Some session replays may not be available due to technical or proprietary reasons.
  31. 31. Partner Lodge Sponsors Dreamforce 2016 – Partner Lodge
  32. 32. Many Thanks to our Partner Lodge Sponsors Premier Sponsor Featured Sponsors
  33. 33. Partner Innovation Awards Dreamforce 2016 – Partner Lodge
  34. 34. Congratulations to our Partner Innovation Award Winners Consulting Partners p.force.com/Innovation
  35. 35. Congratulations to our Partner Innovation Award Winners App Innovation Partners p.force.com/Innovation
  36. 36. Partner Innovation Award Sessions • Partner Innovation Awards: Driving Customer Success (1/6) • Partner Innovation Awards: Driving Customer Success (2/6) • Partner Innovation Awards: Driving Customer Success (3/6) • Partner Innovation Awards: Driving Customer Success (4/6) • Partner Innovation Awards: Driving Customer Success (5/6) • Partner Innovation Awards: Driving Customer Success (6/6)
  37. 37. Scrapbook Dreamforce 2016
  38. 38. Pledge 1% Dreamforce 2016 – Partner Lodge
  39. 39. Join the Movement: Pledge1Percent.org Pledge 1% Welcome to the Future of Giving Back Pledge 1% is a movement of corporate philanthropists dedicated to making the community a key stakeholder in every business. Companies can pledge 1% of their equity and profit to charity, 1% of their employees’ time to community service, and 1% of their product donated or discounted for nonprofits. 1,000+ companies have taken the pledge!
  40. 40. Join the Movement: Pledge1Percent.org "The business of business is improving the state of the world." - Marc Benioff, Chairman & CEO, Salesforce
  41. 41. Join the Movement: Pledge1Percent.org
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  194. 194. thank y u
  195. 195. Appendix
  196. 196. Maps
  197. 197. Partner Lodge (Park Central Hotel)
  198. 198. The Partner Lodge (Park Central Hotel) 2nd Floor 3rd Floor
  199. 199. Events
  200. 200. Wednesday, October 5th 7:00 – 10:00 p.m. View under the stars at the Cloud Palace* Indoor U2 streaming experience Upgraded experience for Benefit attendees www.theconcertforkids.com to buy tickets Afterparty with will.i.am and MC Hammer The Dreamfest and UCSF Benefit *Cow Palace, 2600 Geneva Avenue, Daly City
  201. 201. Don’t Miss the AppBash! Thursday Night, Oct. 6 @ 9:00pm, CityView at Metreon
  202. 202. Dreamforce for Partners Dreamforce 2016 – Partner Lodge
  203. 203. qwe What is the Partner Journey? Why should we Partner with Salesforce? How do I innovate with Salesforce Technology? How do I grow my business? How can I connect with Partners and have fun! 4321 ● Technology Sessions ● Technology Experts ● Product & Partner Demos ● Partner Sessions ● Circles of Success ● Meetings with Salesforce Execs ● Ignite ● Brain Dating ● Partner Meet Ups ● Giving Back (RED) ● Events: - Innovation Awards - AppBash - Networking Reception Recruitment ● Partner Keynote ● Partner Programs ● ISV Recruitment Events Product Distribution Ohana
  204. 204. Check-In At The Partner Lodge! Location: Park Central Hotel 50 3rd Street (just two blocks from Moscone North) Who: Partners and Salesforce Alliances employees with full conference or booth staff pass Partners will learn how they can: • Innovate with the latest technology • Collaborate with the Partner Community • Lead the future of business transformation
  205. 205. Looking for a full-conference pass discount code? Exclusively for Partners!  Access the code on the Partner Community at http://p.force.com/dfdiscount (login required)  Already paid? Reach out to the Dreamforce team to inquire! Dreamforce Contact Details Toll-Free: 1-866-855-3818 International: +1-650-416-8832 Hours: Monday – Friday, 6am – 6pm (Pacific)
  206. 206. • Dreamforce: Fact vs. Fiction • Insider tips to get the most out of Dreamforce • Preview the Partner Lodge • Session details, special events, activities, and more! Don’t miss the Sept. 1 Partner Roadmap Webinar Special Dreamforce Preview! Catch the replay at http://p.force.com/ROADMAP
  207. 207. Partner Lodge Dreamforce 2016 – Partner Lodge
  208. 208. Partner Lodge Theater Innovate with Technology Information Desk & Pledge 1% Partner Sponsors Grow Your Business (Partner Programs) Rock Balancing Networking & Charging Stations
  209. 209. Brain Dating
  210. 210. 1 What’s Brain Dating? 2 Why Brain Date? 3 How Does it Work?
  211. 211. What is Brain Dating? Watch this video! Use an online tool to facilitate one-on-one, in person connections with like- minded people interested in sharing knowledge. Dreamforce ‘16 Partner Brain Dating will help you curate your networking and learning experiences at the Partner Lodge with other partners in our connected partner ecosystem as well as Salesforce employees.
  212. 212. Why Brain Dates? Curate your learning experience Be intentional with networking 1 2
  213. 213. How it works Onsite: An exclusive Brain Dating Lounge The meeting point for all your Brain Dates in the exclusive Partner Lodge and a comfortable space to have your Brain Date meetings. In Person: Your Hosts Your Hosts will check you in so you don’t miss any of your meetings and introduce you to other great people there. Tell us your learning objectives and we’ll help you achieve them! Dreamforce ‘16 Partner Brain Dating: DFBrainDating.e-180.com Online: The Brain Dating Platform Your best friend at Dreamforce. Create your Offers and Requests for knowledge and see the rich pool of knowledge available to you. Be selective and book your Brain Dates in advance!
  214. 214. ➔ Make sure your Offer title is catchy & descriptive. If this were the only content you were to write about your Offer, would the person reading it understand what you hope to teach? ➔ Tag any topics related to your Offer So it is easily searchable. ➔ Go see the Hosts! Have a question about Brain Dating? Not sure what your Brain Date match looks like? The Hosts will be located at the Brain Dating lounge! Head over there to request support in person, in real time. Tips: Writing an Offer
  215. 215. Here’s how to write a great knowledge Request: ➔ Include a descriptive title Be sure that it explains the scope—and the specifics—of what you’re hoping to learn. (Tip: Begin your title with the word, “How.”) Example #1 (less good): “Business Mentorship” Example #2 (better!): “How to give effective business mentoring” ➔ Describe what you would like to know Include context that can help people meet your Request more effectively. For instance, are you hoping to learn about this topic because it relates to an upcoming project? ➔ Tag any topic related to your request So it’s easily searchable. Tips: Writing a Request
  216. 216. What’s Next? 1. Get Started with Brain Dating Review http://p.force.com/braindating to learn more about Brain Dating and understand the steps to get started. 2. Create your offers and requests In your profile, share best-practice tips - your knowledge Offer; and a knowledge Request - What would you like to learn during the event? 3. Book Brain Dates Browse the list of offers and requests and send or accept Brain Dates requests. Time for some peer-learning! Have questions? Email us at DFBrainDating@salesforce.com
  217. 217. Cheat Sheets Dreamforce 2016 – Partner Lodge
  218. 218. Cheat Sheets :: Sponsor Best Practices :: Keys To A Great Partner Theater Session :: Deliver An Awesome Booth Demo :: Rally & Train Your Booth Staff :: Make Your Breakout Session Pack A Punch :: 15 Ways To Have A Killer Custom Booth :: Create A Cohesive Campaign :: Create Impactful Booth Graphics :: How To Nail Post-Event Follow Up
  219. 219. Get Ready for Dreamforce
  220. 220. Dreamforce is coming! October 4-7 San Francisco
  221. 221. Innovation. Empowerment. Giving Back. Fun. The World’s Largest Gathering of Customer Trailblazers 2016
  222. 222. What is Dreamforce? Four amazing days to get the best Salesforce has to offer Learning • 2,000+ breakout sessions • Hands-on training • Opportunities to meet with product experts • 1,000’s of product demos from Salesforce and our ecosystem of partners Networking • Welcome Reception • Dreamfest • Partner Parties • Countless opportunities to interact with fellow attendees Inspiration • Industry leaders • Visionary thought leaders • Surprise guests • The future of our products, the industry, and the world
  223. 223. Evening Dreamfest at Cloud Palace 2:00 pm – 3:00 pm Marc & Friends Q&A 10:00 am – 1:00 pm Day of Compassion 5:00 pm – 6:00 pm Melinda Gates Fireside Chat with Robin Roberts 1:00 pm – 3:00 pm Marc & Special Guests Keynote 4:00 pm – 6:30 pm Tony Robbins 9:00 am – 2:00 pm Innovation & Dreamtalk Speakers 5:00pm - 6:00pm Women’& Equality Keynote All Day Women & Equality Summit 9:00 am - 10:00 am Financial Services Keynote Evening Welcome Reception Friday, October 7Thursday, October 6Wednesday, October 5Tuesday, October 4 Mindfulness Sessions 8:00 am - 6:00 pm Breakout Sessions 8:00 am - 6:00 pm Breakout Sessions 8:00 am - 6:00 pm Breakout Sessions 8:00 am - 1:00 pm Breakout Sessions 9:30 am - 11:00 am Partner Keynote 9:00 am - 5:00 pm Cloud Expo Open 10:00 am - 5:00 pm Cloud Expo Open 10:00 am - 2:00 pm Cloud Expo Open 11:00 am - 8:00 pm Cloud Expo Open Evening AppBash & External Parties 9:30 am - 10:30 am Salesforce for Marketing 11:00 am - 12:00 pm SMB Keynote 9:00 am - 10:00am Salesforce for IT 11:30 am - 12:30 pm Salesforce for Sales 11:00 am - 12:00pm Developer Keynote All Day Forbes Philanthropy Summit 1:30 pm - 2:30 pm Salesforce for Service 1:00 pm - 2:00pm Commerce Cloud 3:00pm - 4:00pm Einstein Keynote 5:00pm - 6:00pm Admin Keynote 1:00 pm – 2:00 pm Dreampitch with Marc Cuban & Chris Sacca
  224. 224. Trailhead Zone
  225. 225. Lightning Lookout
  226. 226. Einstein Discovery Center
  227. 227. And the Learning Continues at our Sales, Service, Marketing, IT & SMB Lodges
  228. 228. The Campground
  229. 229. A million dollars to help end AIDS for good.
  230. 230. Download the mobile app Available for: iOs l Android
  231. 231. Shuttles get you where you need to go Easy to get from Moscone to all zones and lodges Hotel Shuttles Running from San Francisco, Peninsula and East Bay to BART or Moscone Center Dreamforce Campus Shuttle Looping route servicing Moscone West, Hilton Union Square, Palace Hotel Dreamfest Shuttle Running from Moscone West and all Dreamforce contracted hotels to the Cloud Palace Balboa BART Station Shuttle to and from the Cloud Palace
  232. 232. New Trailhead Module! Dreamforce & Beyond Make the most of your time at Dreamforce  Get to Know the Dreamforce Campus  Make the Most of Your Time at Dreamforce  Extend Your Dreamforce Experience http://p.force.com/dfready
  233. 233. Dreamforce Limited Hotel Availability Due to the popularity of Dreamforce, the official hotel block has limited availability and select hotels are no longer available. There are still plenty of rooms available in San Francisco, so if an attendee is unable to find a room during the registration process, the following resources may be helpful: • SF Travel Housing or All The Rooms (both sites aggregate available hotel inventory in the Bay Area) • Corporate travel resources supported by their company • Popular travel websites e.g. Expedia, Kayak, Hotwire • Rental by owner sites e.g. Airbnb, VRBO • Official Dreamforce Hotel List: some Dreamforce hotels may have availability outside of the Dreamforce block. Please refer to this list if attendee wishes to contact a hotel directly. • Consider hotels outside of downtown San Francisco. There are many excellent hotels in the East Bay & Peninsula/Airport area with easy transport lines to the city. • For comprehensive information on the wide variety of public transportation options in the Bay Area, please visit 511.org or BART.gov • For other frequently asked questions about hotels, please refer to the FAQ page on Dreamforce website NOTE: Dreamforce does not partner with any travel agencies to manage its hotel room block. If an attendee is contacted by anyone asking if they need a room for Dreamforce, please instruct them to get as much information as they can and pass it on to the Dreamforce housing team at dreamforcehousing@salesforce.com
  234. 234. Partner Meetup Sessions Dreamforce 2016 – Partner Lodge
  235. 235. Partner Meetup Sessions By Geography: • Partner Meetup: Americas – Central • Partner Meetup: Americas – East • Partner Meetup: Americas – West • Partner Meetup: Asia Pacific • Partner Meetup: Europe, Middle East and Africa • Partner Meetup: Latin America and Central America • Partner Meetup: Canada By Industry: • Partner Meetup: Communications & Media • Partner Meetup: Financial Services • Partner Meetup: Healthcare & Life Sciences • Partner Meetup: Manufacturing • Partner Meetup: Government • Partner Meetup: Retail & Consumer Goods Are you looking to find, network, engage and learn from colleagues at Dreamforce from the same region or industry? Don’t miss this opportunity to network with Salesforce account teams, Partner MVPs, Partner User Group leaders and other experts in our Partner Meetup sessions. Note: This list of sessions is subject to change.
  236. 236. Circles of Success for Partners Dreamforce 2016 – Partner Lodge
  237. 237. Circles of Success for Partners • Harnessing the Power of Heroku • ISV Business Best Practices • ISV Technologies – Deep Dive • ISV Technologies for Beginners • Lightning for ISVs • Partner Program New at Dreamforce this year, we are rolling out Circles of Success for Partners! Join interactive discussions around key topics and learn best practices, uses cases, the latest updates and more. These are facilitated by partners and Salesforce experts. First time at Dreamforce!
  238. 238. Session Schedule (Grid)
  239. 239. Tuesday, October 4
  240. 240. Partner Community: Your VIP All Access Pass to Success Dreamforce ‘16: Partner Kickoff Salesforce Partner Program Panel (Q&A) How to Fast Track Your App & Move with Lightning Speed The New. . . ISV Tech Talk: Tran. . Grow Your Business with Wave Apps Salesforce Shield: A New Level of Trust for Partners Top 10 Ways to Drive Customers from Implementation. . . Partner Meetup: Government Industry Partner Meetup: Financial Services Industry Partner Theater Franciscan 12:00pm 12:30pm 1:00pm 1:30pm 5:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm 4:30pm 5:00pm Rolling in the. . . Beginners Guide. . Fast Forward: The Culture of Stories – Connecting to the Why (1/8) Bootstrap, Angel, or Venture: What’s the Right Strategy for your Startup? Best Practices for Using Checkmarx and Zap Security Tools Getting to Product/Market Fit Become an ISV Data Provider with the Data AppExchange Salesforce Jumpstart: Get Started as a Consulting Partner Building Your First AppExchange App Fast Forward: The Partner Advantage (4/8) Partner Marketing: How Great Consultants Collaborate. . . Fast Forward: Sell like Salesforce – Customer Centric Discovery Building Wave Apps – Lessons Learned Meet the Next Generation of Packaging Packaging Enhancements and Feature. . . Partner Meetup : Americas – Central Partner Meetup : Asia Pacific Partner Meetup: Americas – West Fast Forward: Sell like Salesforce – Selling the Value. . . Partner Meetup: Americas – East Partner Meetup: Latin America Stanford City Olympic Cornell Partner Meetup : Europe, Middle East and Africa Partner Meetup: Canada Partner Meetup: Healthcare and Life Sciences Industry Partner Meetup: Communications and Media Industry Partner Lodge Boxed Lunch Afternoon Coffee Service Partner Welcome Reception 11:30am
  241. 241. Wednesday, October 5
  242. 242. Partner Theater Franciscan 11:30am 12:00pm 12:30pm 1:00pm 1:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm Stanford City Olympic CornellPartner Lodge 11:00am 8:00am 9:00am 9:30am 10:00am 10:30am Go-to-Market Tips for. . Run Your ISV Renewals like Salesforce Increase Partner Relevance with Salesforce AEs. . . ISV Tech Talk: Security. . ISV Tech Talk: Data. . . Marc Benioff Keynote (Live Feed) Partner Marketing: Build & Maintain an Awesome AppExchange Listing Partner Meetup: Retail Industry Starting Over: Reimagine Your Application with Lightning Blazing the Salesforce Trail to Help Small Businesses ISV Technologies for Beginners (Circles of Success for Partners) Communities 101. . . ISV Year in Review. . . Partner Marketing: An Insiders Guide to Creating an Effective Product Demo ISV Roadmap: Distribution Tools and Technologies Build Lightning Components for ISVs: Getting Started Publish Wave Apps for the AppExchange Engage with Salesforce. . Salesforce Jumpstart: Take Your Business to the Next Level! (3/6) Salesforce Jumpstart: Differentiate Your Business with Masters. . . Salesforce Jumpstart: Manage Your Partner Value Score (PVS) Like a Rockstar (2/6) The Single Best Thing You Can Do to Improve Your Salesforce: Triage How Partner Premier, Technical Evangelists, and Partner Drive Customer Success Partner Meetup: Manufacturing Industry Don’t just use App Cloud’s Platform Features; Build your own! Build A Customer Success Team How to Build Badass Cloud Companies – By Avoiding 10 Common Mistakes P-P-Push it real good: Best Practices for Delivering Push. . . Harnessing the Power of Heroku (Circles of Success for Partners) ISV Technologies – Deep Dive (Circles of Success for Partners) Design Your Lightning Templates and Components to. . . Build Your Career and. . . The New Salesforce. . . Propel – Oktana Creating a Compelling UI Experience with. . . 4:30pm Coffee Bar Boxed Lunch Afternoon Coffee Service Partner Reception
  243. 243. Thursday, October 6
  244. 244. Partner Theater Franciscan 11:30am 12:00pm 12:30pm 1:00pm 1:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm Stanford City Olympic CornellPartner Lodge 11:00am 8:00am 9:00am 9:30am 10:00am 10:30am 4:30pm 5:00pm The Intersection of Funding, Sales, and Business Growth for ISVs Platform Keynote (Live Feed) Developer Keynote (Live Feed) Fireside Chat: Melinda Gates with Robin Roberts (Replay) Commerce Cloud Keynote (Live Feed) Fast Forward: Sell Like Salesforce – Nailing the Demo (5/8) ISV Tech Talk: The Future of App Branding & Navigation Top ISV Architects Panel Checkout the new. . . Accelerate Your Channel Strategy Build Lightning Components for ISVs: Deep Dive Publish Your Lightning Component to the Component Exchange Partner Marketing: Best Practices for Great Social & PR Fast Forward: Project Management Essentials (6/8) Salesforce Jumpstart: Grow Your Consulting Business with Sourced Leads (5/6) How to Configure. . . Building a Support Process Using Communities for your own App Getting Started with Marketing Cloud for ISVs Meet the Salesforce DX (next-gen ALM) Team Partner Innovation Awards: Driving Customer Success (1/6) Partner Innovation Awards: Driving Customer Success (2/6) Partner Innovation Awards: Driving Customer Success (3/6) Partner Marketing: Customer & Advocate Marketing ISV Business Best Practices (Circles. . Lightning for ISVs (Circles of Success for Partners) Salesforce Jumpstart: Work with Salesforce (6/6) Women Leadership in the Cloud Don’t Miss the Boat. . . Performance Test Your Apps to Scale How to Manage. . . Learnings From Business. . Learn about Salesforce. . . Fast Forward: Best Practices Around SOWs, Methodology. . . Fast Forward: Selling to the CEO (8/8) 1% to Change the. . . Building ISV Apps with Force.com + Heroku Make Your App Shield. . . Partner Marketing: Essentials for Marketing to Salesforce. . . Partner Innovation Awards: Driving Customer Success (4/6) Partner Innovation Awards: Driving Customer Success (5/6) ISV Tech Talk: Building. . . Partner Program (Circles of Success for Partners) The Art of Possible on the Salesforce Platform Community Cloud Lightning Bolt: An Exciting New Opportunity for Partners ISV Partner Panel: How to Get to Scale on the AppExchange Jobscience – Oktana Finding the Needle in a Haystack Driving a Subscription Business on Salesforce UCSF-Salesforce. . . Partner Innovation Awards: Driving Customer Success (6/6) Einstein Keynote (Replay) Helping Innovators Innovate Coffee Bar Boxed Lunch Afternoon Coffee Service Partner Reception
  245. 245. Be sure to check out these sessions from our Partner Sponsors ISV Partner Panel: How to Get to Scale on the AppExchange How to Fast Track Your App and Move with Lightning Speed ISV Design Sprint Boot Camp - Iterate Solutions with Rocket Speed & Real Results Helping Innovators Innovate Driving a Subscription Business on Salesforce The Art of the Possible on the Salesforce Platform Propel-Oktana Creating a Compelling UI Experience with React and Lightning Jobscience-Oktana Finding the Needle in a Haystack Weightwatchers-Oktana Building Mobile for Well-being
  246. 246. It’s everywhere! Free Expo+ pass www.dreamforce.com/free

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