TOWN AND GOWN
The Studentification of
Urban Space
Tina Richardson
Studentification
“Student housing is defined as any housing that is solely intended
to provide accommodation for students ...
The Young Ones
…sex, drugs and rock and roll
Huddersfield…
…or a university town near you
Castings House
Owner: Prodigy Living | Architect: Watkin Jones
Selling a Lifestyle
“We want all of our residents to have the best time of their lives living in our
communities. For many...
The Aesthetics of Student Living
Aesthetic Capitalism
“Aesthetic Capitalism explores the aestheticization of economic
life under contemporary capitalism an...
Aesthetics is a Mode of Production
When student housing is sold, it is not just the accommodation itself that is sold, but...
The Priory - Leeds
The Priory – Unite Students
Unite Group
“Set in a stunning Grade ll-listed building which blends historical architecture
with modern, stylish décor Th...
The Priory of St Wilfred
Architect: Temple Moore 1904 | Gothic Revival
Unite Group – Strapline
“We’re committed to providing you with a ‘Home for Success’ - enabling you to
achieve more from yo...
The Studentification of Urban Space
‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson
capital
(economics)...
The Studentification of Urban Space
‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson
capital
(economics)...
The Studentification of Urban Space
‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson
capital
(economics)...
The Studentification of Urban Space
‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson
capital
(economics)...
The Studentification of Urban Space
‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson
capital
(economics)...
What do the experts say?
Space is “neither a ‘subject’ nor an ‘object’ but rather a social reality – that is
to say, a set...
CONTACT
www.schizocartography.org
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The Studentification of Urban Space

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Tina Richardson discusses the rise of privately owned halls of residences in university towns and cities. By providing examples from Huddersfield and Leeds, and revealing her own model of studentification, Tina will demonstrate how private student housing conforms to the new wave of capitalism: aesthetic capitalism. This lecture was presented at the Fourth World Congress of Psychogeography in September 2016.

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The Studentification of Urban Space

  1. 1. TOWN AND GOWN The Studentification of Urban Space Tina Richardson
  2. 2. Studentification “Student housing is defined as any housing that is solely intended to provide accommodation for students attending college or university, and it creates an environment where social connections, independency and learning to live with people take place.” Studentification appears when “entrepreneurial landlords and property investors accelerate the supply of private rented student housing to exploit the accommodation needs of students in specific locales.” Kola Ijasan and Vian Ahmed
  3. 3. The Young Ones …sex, drugs and rock and roll
  4. 4. Huddersfield… …or a university town near you
  5. 5. Castings House Owner: Prodigy Living | Architect: Watkin Jones
  6. 6. Selling a Lifestyle “We want all of our residents to have the best time of their lives living in our communities. For many of you it could be the first time you’ve left home and for some it will even mean starting a life in a whole new country. We will always do everything we can to make your experience as positive, exciting, fun and rewarding as possible. That’s why we organise socials to help you find your friends for life, why we have helpful, friendly staff who will support you in every way they can and why we always do our best to anticipate your needs and make sure you feel safe and looked after in your new home. We pride ourselves on exceptional service, our team are right there when you need them, and our prices are highly competitive. We want you to have the life-changing experience you deserve whilst at University, which is why we offer world-class exceptional living to students from all over the world.” Prodigy Living Website
  7. 7. The Aesthetics of Student Living
  8. 8. Aesthetic Capitalism “Aesthetic Capitalism explores the aestheticization of economic life under contemporary capitalism and the use of aesthetic thinking in understanding commerce, organization, work and marketing. It explores art and the new spirit of capitalism; visual culture and the experience economy; aesthetics and organisations; the art of fiscal management; capitalism without myth; and architecture in the age of aesthetic capitalism.” Peter Murphy and Eduardo de la Fuente
  9. 9. Aesthetics is a Mode of Production When student housing is sold, it is not just the accommodation itself that is sold, but also the lifestyle. This lifestyle includes a number of factors, such as: the fully serviced property, the collective involvement of living with other students, and the aesthetics of the overall experience of living within the space itself. This means that as well as the tangible ‘goods and services’ something in addition is being sold. This intangible ‘experience’ or ‘lifestyle’ is a concept that cannot be measured until one lives in the accommodation. In a sense it is the new surplus that exists as aesthetic capitalism. We already understand this through the concept of branding, especially with designer brands. The thing itself is as much what it represents as it is an object (probably more so). In the case of the student living experience this is explicitly, rather than implicitly suggested. Hence aesthetics is a mode of production. Tina Richardson
  10. 10. The Priory - Leeds The Priory – Unite Students
  11. 11. Unite Group “Set in a stunning Grade ll-listed building which blends historical architecture with modern, stylish décor The Priory offers a mixture of luxurious studios and one bedroom apartments. The Priory boasts a huge communal area with beautiful original features including stained glass windows. The space has just been redesigned to include a games area, screening lounge with Sky TV and study areas. The property has 24-hour security cover and our on-site customer service and maintenance teams are on hand if you need them. All bills and Wi-Fi are included in your rent in one simple bill, making budgeting easier.” Unite Students Website
  12. 12. The Priory of St Wilfred Architect: Temple Moore 1904 | Gothic Revival
  13. 13. Unite Group – Strapline “We’re committed to providing you with a ‘Home for Success’ - enabling you to achieve more from your time at university, whether this means academic achievement, personal growth or being ready for life after university. To make sure you get the most from your time at Unite Students we’re constantly working to ensure things like maintenance, noise levels and being open when you need us are our top priorities. We all have a responsibility to be considerate of our neighbours, the property, and the local area - we want you to enjoy your time with Unite Students as much as possible and we need your help to make sure that everyone else enjoys theirs too. Making ‘Home for Success’ a reality relies on everyone working together to build a community of respect for one another…” Unite Students Website
  14. 14. The Studentification of Urban Space ‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson capital (economics) urban space aesthetics
  15. 15. The Studentification of Urban Space ‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson capital (economics) urban space aesthetics capital accumulation space as commodity contributes to the spatial economy homogenisation of urban space
  16. 16. The Studentification of Urban Space ‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson capital (economics) urban space aesthetics capital accumulation space as commodity contributes to the spatial economy homogenisation of urban space ambiguous ownership selling a lifestyle branding aesthetic capitalism
  17. 17. The Studentification of Urban Space ‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson capital (economics) urban space aesthetics capital accumulation space as commodity contributes to the spatial economy homogenisation of urban space ambiguous ownership selling a lifestyle branding aesthetic capitalism manufacturing a sense of place conflate the city and living space (brand) an ideological intervention
  18. 18. The Studentification of Urban Space ‘Aesthetic Capitalism Model for Student Living’ by Tina Richardson capital (economics) urban space aesthetics capital accumulation space as commodity contributes to the spatial economy homogenisation of urban space ambiguous ownership selling a lifestyle branding aesthetic capitalism manufacturing a sense of place conflate the city and living space (brand) an ideological intervention £
  19. 19. What do the experts say? Space is “neither a ‘subject’ nor an ‘object’ but rather a social reality – that is to say, a set of relations and forms.” Henri Lefebvre Marxist Philosopher and Situationist “The selling and branding of place, and the burnishing of the image of place…becomes integral to how capitalist competition works.” David Harvey Marxist Geographer Postmodern architecture is “the point at which what is culture and what is capital cannot be distinguished in any useful way.” Reinhold Martin Professor of Architecture
  20. 20. CONTACT www.schizocartography.org

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