BUYING PROCESS
CONSUMER
Our Team:
21MBAMKT113: FARHAN HAQUE
21MBAMKT119: ROHAN SINGH
21MBAMKT122: PARTH TAK

OUR SEGMENT: SUV CARS

ABOUT SUV CARS
What is so special about SUV?
SUVs give their owners flexibility in
transporting people and cargo. With
all the space in an SUV, owners can
pick up groceries, carry luggage for
road trips, haul the equipment for
sports and activities, and still have
enough seating for a larger group as
an SUV often has seven seats.
‘SUV’ stands for Sports Utility
Vehicle, but that doesn’t really tell
you much about what they do.
An SUV is a car that has been
raised up from the ground to
provide a higher driving position
and features a spacious interior
with a large boot space.

Problem Recognition
Information search
Evaluation of alternatives
Purchase decision
Purchase
Post-purchase evaluation
The consumer buying process consists of six
stages:
CONSUMER BUYING PROCESSES

CONSUMER BUYING PROCESS FOR BUYING AN SUV
A car serves a
variety of functions.
This can involve
driving to work,
travelling with family,
going shopping,
interstate travel, and
so on.
Problem
Recognition
Type of SUV
Type of fuel
Fuel efficiency
After sales service
Maintenance cost
Availability of
financing options
Information
Search
New Cars
Pre Owned Cars:
Dealer or Owner
Evaluation of
Alternatives

CONSUMER BUYING PROCESS FOR BUYING A CAR
Complex buying
behaviour
Purchase
Decision
After identifying the
need, the purchase
decision is made by the
consumer.
Purchase
Just because a
purchase has been
made, the process
has not ended.
Post Purchase
Evaluation

PROBLEM RECOGNITION

INFORMATION
SEARCH

EVALUATION
OF
ALTERNATIVES

PURCHASE DECISION

PURCHASE DECISION

PURCHASE

POST PURCHASE
EVALUATION