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Chetan Bhagat & His Market                               Prepared and Presented                                          b...
Content                       • Fact Sheet                       • Works of CB                       • His Market / His   ...
Fact Sheet• ‘The biggest selling  English language  novelist in India’s  history.’    - The New York Times• “100 Most Infl...
Conti..                      • “100 most creative                        people in business.”                         - Fa...
Conti• Chetan quit his  international  investment banking  career in 2009, to  devote his entire time  to writing and make...
Conti..         Full time father                  House husbandMar 26, 2012                 eng_dept_bu                   6
Works of CB• Five Point Someone –  What not to do at IIT!  published 2004• One night @ the call  center in 2005• The 3 mis...
His Market / Target Audience                            • Students of the                              Language           ...
ConclusionThere you go. I’ve told youthe four thunderstorms –disappointment,frustration, unfairness andisolation. You cann...
Thank you peopleMar 26, 2012         eng_dept_bu   10
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E-E-205 Cultural Studies

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E-E- 205 Cultural Studies
Chetan Bhagat and His Market

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    You present very well, and present good on production and consumption through Chatan Bhagat's marketing. keep it up..
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E-E-205 Cultural Studies

  1. 1. Chetan Bhagat & His Market Prepared and Presented by Parth Bhatt MA Sem II Roll No.2 E-E-205 Cultural Studies Dept. of English, BhavnagarMar 26, 2012 eng_dept_bu 1
  2. 2. Content • Fact Sheet • Works of CB • His Market / His Target Audience • ConclusionMar 26, 2012 eng_dept_bu 2
  3. 3. Fact Sheet• ‘The biggest selling English language novelist in India’s history.’ - The New York Times• “100 Most Influential People in the world” - Time magazineMar 26, 2012 eng_dept_bu 3
  4. 4. Conti.. • “100 most creative people in business.” - Fast Company, USA • Chetan writes columns for leading English and Hindi newspapers, focusing on youth and national development issues. He is also a motivational speaker.Mar 26, 2012 eng_dept_bu 4
  5. 5. Conti• Chetan quit his international investment banking career in 2009, to devote his entire time to writing and make change happen in the country.Mar 26, 2012 eng_dept_bu 5
  6. 6. Conti.. Full time father House husbandMar 26, 2012 eng_dept_bu 6
  7. 7. Works of CB• Five Point Someone – What not to do at IIT! published 2004• One night @ the call center in 2005• The 3 mistakes of my life published in 2008• 2 States published in 2009• Revolution 2020 pub. In 2011Mar 26, 2012 eng_dept_bu 7
  8. 8. His Market / Target Audience • Students of the Language • Technology and texting • Youth and “sparks” • Ambitious people • Telecommunication • Outsourcing • Living relationships • Gen Y peopleMar 26, 2012 eng_dept_bu 8
  9. 9. ConclusionThere you go. I’ve told youthe four thunderstorms –disappointment,frustration, unfairness andisolation. You cannotavoid them, as like themonsoon they will comeinto your life at regularintervals. You just need tokeep the raincoat handyto not let the spark die.Mar 26, 2012 eng_dept_bu 9
  10. 10. Thank you peopleMar 26, 2012 eng_dept_bu 10

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