Beyond Voice : MyDuniya Enterprise                 ServicesBy: Abhishek Parolkar (Evangelist)        Mobile Monday, Bangal...
Market Scenario Note: 2008 data as of March 31, All figures in millions, Source-TRAI, www.iamai.in
Business Customer Interaction VOICE  Suitable for personalised interaction but could be intrusive  Efficient channel for...
MyDuniya Networks MyDuniya  was founded with a vision to  empower consumers and enterprises to  communicate beyond voice....
Key features of the platform Web  based admin control Multiuser access Unique sender identification Configurable for v...
MyDuniya Enterprise Services                                     SMS  is an effective medium for                         ...
MyDuniya Enterprise Services                                   Greetings – Birthday / Anniversary                        ...
MyDuniya Enterprise Services                                  Location  based services                                - C...
How?
Two step process:  1.) Create a community of your customers   2.) Configure a service and give it a “Label Name”  
MyDuniya Enterprise Services        Eg: Education institute  •     Info label – Information on the notice board can be se...
MyDuniya Enterprise Services        Update label – Continuous update of database on different fields like        address,...
MyDuniya Enterprise Services    Notifying customers   Sending personalized messages   Capturing feedback /interest   R...
MyDuniya Networks Pvt.Ltd,9th Main, Sector 6, HSR Layout,Bangalore 560 102Ph: 91-80-64532935For a Demo send CRM to 99801 5...
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MyDuniya enterprise offering

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MyDuniya enterprise offering

  1. 1. Beyond Voice : MyDuniya Enterprise ServicesBy: Abhishek Parolkar (Evangelist) Mobile Monday, BangaloreBusiness Card: “abhishek.card” to 53695 28 July 2008www.myduniya.in
  2. 2. Market Scenario Note: 2008 data as of March 31, All figures in millions, Source-TRAI, www.iamai.in
  3. 3. Business Customer Interaction VOICE  Suitable for personalised interaction but could be intrusive  Efficient channel for large scale customer interaction  Suitable for interactive processes such as customer care  High Infrastructure and operations costs WEB/E-Mail  Cost efficient  Digital Divide  Loss due to clutter / Customer indifference MOBILE (Beyond Voice…)  Less intrusive; Instant mass reach  Cost effective; Customer self service  Personalised and context sensitive
  4. 4. MyDuniya Networks MyDuniya was founded with a vision to empower consumers and enterprises to communicate beyond voice. MyDuniya’s hosted platform harmonizes the power of the web and reach of the mobile phones to deliver personalized services.
  5. 5. Key features of the platform Web based admin control Multiuser access Unique sender identification Configurable for variety of services Integration with existing applications Detailed billing
  6. 6. MyDuniya Enterprise Services   SMS is an effective medium for reaching people instantaneously  Send personalized messages.  Set Alerts at specified time.  SMS in emergency situation.Eg: Education Institute – SchoolFROM: SCHOOL  FROM: SCHOOL The last date for paying  The school will remain the second term fee is 30­ closed tomorrow.Jul­2008Principal Principal Quit               Menu Quit               Menu
  7. 7. MyDuniya Enterprise Services   Greetings – Birthday / Anniversary wishes to customers / employees  Mobile Marketing and Advertising (Opt-ins)  Sales Force AutomationEg: Education Institute – SchoolFROM: SCHOOL  FROM: SCHOOL Dear Rahul New course in Marketing Wish you many happy  management. Check out returns of the day. the brochure, send  BROCHURE.SCHOOLPrincipal Quit               Menu Quit               Menu
  8. 8. MyDuniya Enterprise Services   Location based services - Commuters can check the availability of bus on particular route. - Parents can track the school bus location.TO: 9980153695 FROM: SCHOOL T47.MDN The vehicle is 250 meters  from MG road at 5.00pmQuit               Menu Quit               Menu
  9. 9. How?
  10. 10. Two step process:  1.) Create a community of your customers   2.) Configure a service and give it a “Label Name”  
  11. 11. MyDuniya Enterprise Services   Eg: Education institute • Info label – Information on the notice board can be sent as a message to the mobile when queried by the students/parents • Ask label – Information on the marks, attendance can be given on query (only their data is given). • Feedback label – Continuous improvement through feedback by students/ parents, which is sent to the concerned person’s email.TO: 9980153695  FROM: SCHOOL  TO: 9980153695  FROM: SCHOOL NOTICE.SCHOOL School day is scheduled  MARKS.SCHOOL Rahul ­ II term marks on 30 July 08 at 5.00pm Eng=80 Maths=90  Science=93 Hindi=67Send             Cancel Quit               Menu Send             Cancel Quit               Menu
  12. 12. MyDuniya Enterprise Services   Update label – Continuous update of database on different fields like address, email, contact no., personal details etc. through a message. • Send/Pull file – Brochures, course material, assignments, white papers etc can be sent by the institute or pulled by the student (to his email) by sending a SMS. • Marketing label – Institutes can get leads for a new course / class by creating a keyword which is used by the interested person in the SMS. • API – Query on school bus location, books/authors details in the library etc can be made available to students/parents.TO: 9980153695  TO: 9980153695  TO: 9980153695  FROM: SCHOOL UPDATE.SCHOOL BROCHURE.SCHOOL NEW.SCHOOL Thank you for your No.123, I Main, ABC  interest in the new course. layout, Bangalore Our team will contact you  in 24 hours.Send             Cancel Send             Cancel Send             Cancel Quit               Menu
  13. 13. MyDuniya Enterprise Services  Notifying customers Sending personalized messages Capturing feedback /interest Responding to queries by SMS Sending alerts and greetings Vending customized information Conducting Polls/ Surveys Sharing documents Many more…
  14. 14. MyDuniya Networks Pvt.Ltd,9th Main, Sector 6, HSR Layout,Bangalore 560 102Ph: 91-80-64532935For a Demo send CRM to 99801 53695

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