Blogging For Business - The How's & Why's


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Keith Parnell, CEO of JASE Digital Media, CLO of, and Co-Principal of New Media Conventions speaks on Thursday Feb 3, 2010. Our Topic will be Blogging for Business - The How’s and Why’s.

Of the many topics we will cover, will be -

Why you should blog.
How and where to setup a new blog.
How often to blog.
When to blog - on a schedule?
Who to blog to.
Inbound marketing concepts.
Lead generation.
How to blog efficiently.
How to tie your blog to other social media networks such as Twitter and Facebook.
How to measure the results of blogging.
How to encourage audience interaction on your blog.
How to syndicate your blog.
Is blogging all you need to do?

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Blogging For Business - The How's & Why's

  1. 1. Blogging for Business The How’s & Why’s Keith Parnell @parnellk63 Ustream.TV/parnellk63
  2. 2. Chris Brogan “Social media, social networking, using Twitter, blogging, and all that, is not an opportunity for you to market.”
  3. 3. Seth Godin “Interact first, sell second.”
  4. 4. Why Blog? 1. Gives you a rock star voice. Use it! 2. Can work wonders in creating, managing and molding your brand. 3. Provides a way to initiate meaningful conversations. 4. Can help with reputation management. 5. Inbound marketing, link building, lead generation. 6. Your competitors are already there! 7. Your current and potential customers are there.
  5. 5. Why Blog?  73.6% of North Americans are on the Internet.  83% of Internet users watch videos online.  49% of Internet users use a search engine each day.  73% of Internet users read blogs.  Companies that blog:  Monthly leads generated rise by 126%.  Visitors rise by 55%.  Have 97% more inbound links.  Have 434% more indexed pages in search engines.
  6. 6. How to Blog? 1. Have a strategy. What do you want to talk about? What message do you want to spread? 2. Write killer headlines. 3. Write for your audience, not for you or your peers. 4. Ask questions to get your audience involved. 5. Share information. Don’t be a taker, be a giver. 6. Be Switzerland! 7. Publish on a schedule. 8. Link. Link. Link. Out.
  7. 7. How to Blog? 1. Syndicate your blog. 2. Comment on other blogs. 3. Submit your articles to Digg, Delicious, Reddit, etc. 4. Interview industry experts. 5. Use photos, graphics, and videos in your articles. 6. Study SEO like your life depended on it. 7. Spell check and grammar check your writing. 8. Have fun!
  8. 8. Tools for Blogging? 1. WordPress 2. Moveable Type 3. TypePad 4. RSS (Feedburner) 5. Blog to Twitter ( 6. Blog to Facebook ( 7. Blog to FriendFeed ( 8. Blog to LinkedIn( 9. Blog to Delicious ( 10. Blog to Digg ( 11. Blog to Reddit ( 12. Blog to StumbleUpon( 13. YouTube 14. Flickr 15. Google Reader 16. Google Alerts
  9. 9. Basics of an Inbound Marketing Plan Content,Content,Content! InboundLinks
  10. 10. Keith Parnell @parnellk63
  11. 11. This slide intentionally left blank.