Integrating Social Media With Traditional Media

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Integrating Social Media With Traditional Media

  1. 1. Integrating Social Media With Traditional Media Parker Mason
  2. 2. About Parker Mason <ul><li>Product Support Manager, CNW Group </li></ul><ul><li>BlogCampaigning.com </li></ul><ul><li>@ParkerNow on Twitter </li></ul>
  3. 3. About the Presentation <ul><li>Not a very formal presentation. </li></ul><ul><li>You don’t have to take notes </li></ul><ul><li>I’m going to make you raise your hands </li></ul><ul><li>Ask questions! Tweet! </li></ul><ul><li>Also: time at the end for questions </li></ul><ul><li>This is the last slide with bullet points. </li></ul>
  4. 4. “ Integrating Social Media With Traditional Media”
  5. 5. Not a great title. (my fault)
  6. 6. Social media and traditional media are integrating just fine without us.
  7. 7. The lines are blurring between social media and traditional media.
  8. 8. Stop freaking out about social media.
  9. 9. It’s just media.
  10. 11. Stories have comments.
  11. 12. Easily-shareable content.
  12. 13. Engaged Reporters.
  13. 15. New Title.
  14. 16. “ Everything I Need To Know About Social Media I Learned From The Globe and Mail”
  15. 17. 1. Make it easy for people to get the information they want in the format they prefer.
  16. 27. How does this apply to you, the communicator?
  17. 28. Make it easy for anyone to access your information.
  18. 29. Multiple channels
  19. 30. Multiple formats
  20. 31. 2. Embrace multimedia
  21. 38. Not limited by column inches.
  22. 39. Not limited by print schedules or news cast times.
  23. 40. So what can you do?
  24. 41. Add multimedia to your news.
  25. 42. Offer different formats.
  26. 43. Offer different photo sizes and qualities
  27. 44. Print quality and web quality
  28. 48. Same with video.
  29. 49. Enable embedding.
  30. 52. Offer downloadable versions.
  31. 53. “ What if someone does something with it and re-posts it on the internets!?!?”
  32. 54. Your biggest problem is obscurity, not satire.
  33. 55. 3. Easy URLs
  34. 56. If you want people to access your information…
  35. 57. … make it easy for them.
  36. 60. Boston.com/bigpicture
  37. 61. http://ParkerMason.ca/files/October09/presentations/CanadianInst.ppt
  38. 62. ParkerMason.ca/globe
  39. 63. People are more likely to click on friendly URLs like that.
  40. 64. Also! search engines look for keywords in the URL
  41. 65. (also: if its an electronic version of the link, always use http:// )
  42. 66. (and those URL shorteners can be a smart idea)
  43. 67. 4. Keyword-rich, easy to understand headlines *Actually BBC, not Globe and Mail
  44. 69. Study by Jakob Nielsen “usability expert”
  45. 70. An average of 5 words and 34 characters
  46. 71. Great for search
  47. 72. No jargon.
  48. 73. 5. Do It Live.
  49. 76. Everyone is busy.
  50. 77. People don’t have time to go to every single event.
  51. 78. Let them join virtually.
  52. 79. Do an online press conference
  53. 80. Give updates as they become available.
  54. 81. Make your spokespeople available to answer questions online.
  55. 84. But!
  56. 85. It’s not all about technology.
  57. 86. 6. Be Part Of The Community
  58. 87. “ Linking to people and reading comments makes journalists stronger” -Mathew Ingram, Globe and Mail Communities Editor
  59. 88. Why?
  60. 89. It teaches them about their audience.
  61. 92. “ Put the social in social media.”
  62. 93. Who is your audience?
  63. 94. The best way to understand your audience is to join them.
  64. 95. The best way to join is to participate.
  65. 96. 7. Keep It Fresh
  66. 97. Why do you read the newspaper?
  67. 98. New information everyday.
  68. 100. Try New Things Last Lesson:
  69. 101. Forget case studies.
  70. 102. Stop thinking about “best practices”
  71. 103. Go out and do something interesting.

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