Gillette

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Gillette

  1. 1.  <br />MARKET STUDY ON <br />CONSUMER PREFERENCES TOWARDS <br />GILLETTE PRODUCTS<br />
  2. 2. Gillette India Limited (GIL) is one of India's well-known FMCG Companies.<br />Incorporated in the year 1985 as Indian Shaving Products Limited.<br />The world's largest personal care and household products company.<br />Gillette India Limited was ranked amongst the Top Ten Best Employers of India in Best Employers of India.<br />INTRODUCTION <br />
  3. 3. Main competitors of Gillette India are : <br /><ul><li>COLGATE PALMOLIVE
  4. 4. GODREJ
  5. 5. Old spice
  6. 6. Dettol
  7. 7. Park Avenue </li></ul>COMPETITORS <br />
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  9. 9. Population size- The project specially meant for Men only as they are the ones who engage in shaving habits. So, data is collected for those men who do shave on a regular interval of time. <br />Sample size- Sample size for this project was 150.<br />Location- Data was collected within Chandigarh people from different age groups. Data collected from colleges, Shopping Malls and other Residential Areas.<br /> <br />Research Methodology <br />
  10. 10. <ul><li>SAMPLING PLAN – </li></ul>Sampling unit –data is collected for those men who do shave on a regular interval of time. .<br />Research instrument – structured questionnaire<br />Contact method - personal interview<br />Sampling technique- The sampling technique of this research was non-probability.<br />
  11. 11. DATA ANALYSIS<br />
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  17. 17. Gillette razor is ranked first as compared to other brands.<br />Gillette also holds its hands in disposable Razor Market too.<br />In shaving gel category Gillette is a leading brand.<br />People are not fond of using electric shaver <br />Most of the respondents used cologne/ perfume based after shave lotion.<br />FINDINGS <br />
  18. 18. Online Marketing should be adopted<br />Mixed bundling pricing<br />Brand Extension<br />RECOMMENDATIONS<br />
  19. 19. THANK YOU<br />

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