(4141414)<br />AMRITPAL<br />PARITOSH<br />RAHUL<br />SANDEEP<br />SHAILENDER<br />VARUN<br />
Mega cabs is the part of group Mega.<br />Unlike its competitors Meru cabs which is owned by venture capitalists.<br />Sta...
Services offered by Mega Cabs<br />24x7 Available<br />Air-conditioned luxury cars<br />Equipped with state-of-the-art GPS...
MARKETING MIX<br />There are 7 P’s of Marketing Mix which are as follows:-<br />• Product <br />• Price<br />• Place<br />...
PRODUCT<br />Mega Cabs is the first company to introduce computerised communication & dispatch systems with GPS (Global Po...
PRICE<br />Radio taxis fare according to government has been fixed to Rs 15 to Rs 20<br />No hidden costs or overcharging....
PLACE<br />
PEOPLE<br /> Recruiting the right staff and training them appropriately <br />It is necessary because <br />Consumers make...
PROCESS<br />The systems used to assist the organisation in delivering the service<br />Customer calling at care no. and C...
PHYSICAL EVIDENCE<br />Where is the service being delivered?<br />Consumers will make perceptions based on their sight of ...
Segmentation<br />Un-defined<br />Targeting<br />Mass<br />Positioning<br />Just a call away<br />Trust , Reliability <br />
Customer Receives SMS of Driver’s Name, Phone number  ,Cab Number,<br />Reaches the destination<br />Customer receives SMS...
Gap<br />Arrival of Cab was late<br />Rash Driving<br />Took lot of time to reach destination then expected<br />Way of sp...
Gap <br />Delay in informing the Cab driver<br />Customer care no. not working<br />Cab is not available or it will take t...
Gap <br />Website not responding or under construction<br />Delay in fetching of data from website <br />
COMPETITORS<br />
FOCUS STRATEGIES<br />BREADTH OF SERVICE OFFERINGS<br />Narrow<br />Wide<br />Service <br />Unfocused <br />Focused <br />...
Driver’s Attitude ?<br />
Pricing<br />
Professional and timely service<br />
Driver service<br />1.Routes well known<br />2.Drive safely <br />3.Dressed neatly<br />4.All the 3 above<br />5.Poor <br />
Cab experience<br />1.Clean n fresh air<br />2.Comfortable<br />3.Both 1 and 2<br />4. Bad <br />
Overall how you will rate 4141414 service<br />1.Excellent<br />2.Good<br />3.Average<br />4.poor<br />
Recommendation<br />Loyalty program should be run<br /> Payment should be made by credit cards<br />Dress code  <br />FUTU...
THANK YOU<br />
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4141414

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  • I availed the offer at Bangalore and booked the cab @ just Rs. 699 from my home to airport. What more can I ask for, luxurious sedan with the many features one at such low prices. Thumbs up for the great services, keep it up!
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4141414

  1. 1. (4141414)<br />AMRITPAL<br />PARITOSH<br />RAHUL<br />SANDEEP<br />SHAILENDER<br />VARUN<br />
  2. 2. Mega cabs is the part of group Mega.<br />Unlike its competitors Meru cabs which is owned by venture capitalists.<br />Started its operations in 2001 in India and ventured into Chd in 2006.<br />Almost 55 cars are on road every time<br />22% commission is given to the drivers which excludes their base salary only if they complete their target.<br />
  3. 3. Services offered by Mega Cabs<br />24x7 Available<br />Air-conditioned luxury cars<br />Equipped with state-of-the-art GPS-based communication technology<br />
  4. 4. MARKETING MIX<br />There are 7 P’s of Marketing Mix which are as follows:-<br />• Product <br />• Price<br />• Place<br />• Promotion• People• Process• Physical evidence.<br />
  5. 5. PRODUCT<br />Mega Cabs is the first company to introduce computerised communication & dispatch systems with GPS (Global Positioning System) based online tracking for licensed Radio Taxis in India.<br />Mostly cabs are Sedan car’s like Indigo, Ikon etc<br />
  6. 6. PRICE<br />Radio taxis fare according to government has been fixed to Rs 15 to Rs 20<br />No hidden costs or overcharging. <br />Charged only from your pick up point to your drop point<br />A Night Surcharge of 25% is levied between 2300 hrs to 0500 hrs.<br />
  7. 7. PLACE<br />
  8. 8. PEOPLE<br /> Recruiting the right staff and training them appropriately <br />It is necessary because <br />Consumers make judgments and deliver perceptions of the service based on the employees they interact with.<br />Experienced Driver<br />
  9. 9. PROCESS<br />The systems used to assist the organisation in delivering the service<br />Customer calling at care no. and Cab reaching in no time at desire customer’s place.<br />Reaching at customer’s destination point in respect to customers desired time safely. <br />
  10. 10. PHYSICAL EVIDENCE<br />Where is the service being delivered?<br />Consumers will make perceptions based on their sight of the service<br />Condition of the Taxi<br />Receipt<br />
  11. 11. Segmentation<br />Un-defined<br />Targeting<br />Mass<br />Positioning<br />Just a call away<br />Trust , Reliability <br />
  12. 12. Customer Receives SMS of Driver’s Name, Phone number ,Cab Number,<br />Reaches the destination<br />Customer receives SMS regarding booking ID <br />Waits<br />Customer Uses the Cab<br />Customer Calls <br />Line of Interaction<br />Payment made to the driver<br />Cab reaches the customer<br />Line of Visibility<br />Call received by customer<br />care <br />Internal Interaction<br />Customer care contacts the nearest Driver through GPRS<br />
  13. 13. Gap<br />Arrival of Cab was late<br />Rash Driving<br />Took lot of time to reach destination then expected<br />Way of speaking<br />Meter not working properly<br />Cleanliness of Cab<br />
  14. 14. Gap <br />Delay in informing the Cab driver<br />Customer care no. not working<br />Cab is not available or it will take time to reach<br />
  15. 15. Gap <br />Website not responding or under construction<br />Delay in fetching of data from website <br />
  16. 16.
  17. 17. COMPETITORS<br />
  18. 18. FOCUS STRATEGIES<br />BREADTH OF SERVICE OFFERINGS<br />Narrow<br />Wide<br />Service <br />Unfocused <br />Focused <br />(Everything <br />Many<br />for everyone)<br />NUMBER <br />OF MARKETS <br />SERVED<br />Fully Focused <br />Market <br />(Service and <br />Focused <br />Few<br />market focused) <br />4141414<br />
  19. 19. Driver’s Attitude ?<br />
  20. 20. Pricing<br />
  21. 21. Professional and timely service<br />
  22. 22. Driver service<br />1.Routes well known<br />2.Drive safely <br />3.Dressed neatly<br />4.All the 3 above<br />5.Poor <br />
  23. 23. Cab experience<br />1.Clean n fresh air<br />2.Comfortable<br />3.Both 1 and 2<br />4. Bad <br />
  24. 24. Overall how you will rate 4141414 service<br />1.Excellent<br />2.Good<br />3.Average<br />4.poor<br />
  25. 25. Recommendation<br />Loyalty program should be run<br /> Payment should be made by credit cards<br />Dress code <br />FUTURE PROSPECTS<br />Venturing in various cities and international expansion in Sri Lanka<br />
  26. 26. THANK YOU<br />

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