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<ul><li>Social Media Marketing </li></ul><ul><li>The </li></ul><ul><li>way </li></ul><ul><li>Mar 06, 2009 </li></ul>www.om...
www.omlogic.com
Agenda <ul><li>Making sense of Social Media </li></ul><ul><li>What’s in it for you? </li></ul><ul><ul><li>Personal Brandin...
www.omlogic.com Social
www.omlogic.com Media
www.omlogic.com Marketing
Making sense of Social Media www.omlogic.com There is a LOT to catch up with
Making sense of Social Media www.omlogic.com It’s as powerful Wikipedia says: Social media  are primarily Internet- and mo...
… and I know you did not get anything out of what wiki said… www.omlogic.com But I also know You are desperate to speak ou...
www.omlogic.com … just a few Social Media Tools
Social Media in 7 letters www.omlogic.com <ul><li>How you  present yourself?! </li></ul><ul><li>How you  present your busi...
I don’t want e-mail…   I want ME-mail! www.omlogic.com Personal  Branding This is what Social  Media lets you take to the ...
www.omlogic.com B
www.omlogic.com R
www.omlogic.com A
www.omlogic.com N
www.omlogic.com D
www.omlogic.com I
www.omlogic.com N
www.omlogic.com G B R A N D I N G
www.omlogic.com We create an Online Brand for the client <ul><li>Understanding the client’s business, we: </li></ul><ul><l...
Design www.omlogic.com <ul><li>Website </li></ul><ul><li>Blogs </li></ul>
We create www.omlogic.com The RIGHT message
www.omlogic.com For our customers to reach out to the  RELEVANT  market
www.omlogic.com It’s But
www.omlogic.com About
www.omlogic.com Business Right?
www.omlogic.com “ We help you grow your business”
www.omlogic.com “ We help you grow your business” We Deliver
www.omlogic.com “ We help you grow your business” business Results We Deliver
www.omlogic.com and
www.omlogic.com now
www.omlogic.com A small
www.omlogic.com Test
www.omlogic.com If you know what this is!! You would know what would WORK for the client
www.omlogic.com Your client
www.omlogic.com Your client Give the client  CLARITY
www.omlogic.com Your client Grow with him  – He needs you Give the client  CLARITY
www.omlogic.com Big  Potential but Low  Entry Barrier That’s the business we are in
www.omlogic.com You have to have a  Unique
www.omlogic.com You have to have a  Selling
www.omlogic.com You have to have a  Point
www.omlogic.com I N N O V A T I O N Our USP? Well, we see the  PURPLE   cow
www.omlogic.com What Next V iral  M arketing C ommunity  C entric  M arketing O nline  A dvertising  C ampaigns T ranspare...
Thank you! <ul><li>Paritosh Sharma </li></ul><ul><li>Twitter: twitter.com/paritoshsharma  | Linkedin: linkedin.com/in/pari...
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Social Media Marketing Now and Next - LogicFriday's at OMLogic

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Paritosh Sharma talks on Social Media Strategy creation and Implementation at OMLogic (India's Leading Online Marketing Company) in New Delhi

www.omlogic.com
www.paritoshsharma.com
paritosh.sharma@omlogic.com

Published in: Business

Social Media Marketing Now and Next - LogicFriday's at OMLogic

  1. 1. <ul><li>Social Media Marketing </li></ul><ul><li>The </li></ul><ul><li>way </li></ul><ul><li>Mar 06, 2009 </li></ul>www.omlogic.com
  2. 2. www.omlogic.com
  3. 3. Agenda <ul><li>Making sense of Social Media </li></ul><ul><li>What’s in it for you? </li></ul><ul><ul><li>Personal Branding </li></ul></ul><ul><li>What do we do for our clients? </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Lead generation </li></ul></ul><ul><li>Does SMM really deliver business results? </li></ul>www.omlogic.com
  4. 4. www.omlogic.com Social
  5. 5. www.omlogic.com Media
  6. 6. www.omlogic.com Marketing
  7. 7. Making sense of Social Media www.omlogic.com There is a LOT to catch up with
  8. 8. Making sense of Social Media www.omlogic.com It’s as powerful Wikipedia says: Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and &quot;building&quot; of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
  9. 9. … and I know you did not get anything out of what wiki said… www.omlogic.com But I also know You are desperate to speak out!! <ul><li>Social Media, is simply a platform where YOU exist!! </li></ul><ul><li>it’s your online playground </li></ul><ul><li>a place where you can live and live 24/7 </li></ul><ul><li>you catch up with friends, you blow the enemies </li></ul><ul><li>you voice your opinion, you get the latest news </li></ul><ul><li>you get connected professionally </li></ul>
  10. 10. www.omlogic.com … just a few Social Media Tools
  11. 11. Social Media in 7 letters www.omlogic.com <ul><li>How you present yourself?! </li></ul><ul><li>How you present your business?! </li></ul>How do your customer’s PERCIEVE you
  12. 12. I don’t want e-mail… I want ME-mail! www.omlogic.com Personal Branding This is what Social Media lets you take to the world!!
  13. 13. www.omlogic.com B
  14. 14. www.omlogic.com R
  15. 15. www.omlogic.com A
  16. 16. www.omlogic.com N
  17. 17. www.omlogic.com D
  18. 18. www.omlogic.com I
  19. 19. www.omlogic.com N
  20. 20. www.omlogic.com G B R A N D I N G
  21. 21. www.omlogic.com We create an Online Brand for the client <ul><li>Understanding the client’s business, we: </li></ul><ul><li>Create a Brand statement </li></ul><ul><li>Create a value proposition online </li></ul><ul><li>Position the value to get the community talking about the client’s business </li></ul>
  22. 22. Design www.omlogic.com <ul><li>Website </li></ul><ul><li>Blogs </li></ul>
  23. 23. We create www.omlogic.com The RIGHT message
  24. 24. www.omlogic.com For our customers to reach out to the RELEVANT market
  25. 25. www.omlogic.com It’s But
  26. 26. www.omlogic.com About
  27. 27. www.omlogic.com Business Right?
  28. 28. www.omlogic.com “ We help you grow your business”
  29. 29. www.omlogic.com “ We help you grow your business” We Deliver
  30. 30. www.omlogic.com “ We help you grow your business” business Results We Deliver
  31. 31. www.omlogic.com and
  32. 32. www.omlogic.com now
  33. 33. www.omlogic.com A small
  34. 34. www.omlogic.com Test
  35. 35. www.omlogic.com If you know what this is!! You would know what would WORK for the client
  36. 36. www.omlogic.com Your client
  37. 37. www.omlogic.com Your client Give the client CLARITY
  38. 38. www.omlogic.com Your client Grow with him – He needs you Give the client CLARITY
  39. 39. www.omlogic.com Big Potential but Low Entry Barrier That’s the business we are in
  40. 40. www.omlogic.com You have to have a Unique
  41. 41. www.omlogic.com You have to have a Selling
  42. 42. www.omlogic.com You have to have a Point
  43. 43. www.omlogic.com I N N O V A T I O N Our USP? Well, we see the PURPLE cow
  44. 44. www.omlogic.com What Next V iral M arketing C ommunity C entric M arketing O nline A dvertising C ampaigns T ransparent C ustomer I nteraction P latforms (Community discussion forums)
  45. 45. Thank you! <ul><li>Paritosh Sharma </li></ul><ul><li>Twitter: twitter.com/paritoshsharma | Linkedin: linkedin.com/in/paritoshsh </li></ul><ul><li>Mobile: +91 9999 765 121 | Mail: paritosh.sharma@omlogic.com </li></ul>www.omlogic.com

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