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Parisnicole Payton


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A top-tier public relations, marketing and communications professional with a strong record in exceeding goals, and winning customer loyalty through relationship management.

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Parisnicole Payton

  1. 1. Parisnicole Payton Accomplishments Overview Page 1 ____________________________________________________________________________________ 1 | P a g e PARISNICOLE PAYTON PUBLIC RELATIONS, MARKETING & COMMUNICATIONS PROFESSIONAL Managing Sports Industry public relations, marketing and communications through integrated social media and traditional marketing campaigns. Innovative MBA offering demonstrated leadership, team building, networking and social media management capabilities. Analytical problem-solver able to consistently excel throughout challenging deadlines and complex projects. Adept at successfully coordinating multiple projects simultaneously. Trusted communicator who builds lucrative relationships with clients and colleagues. Focused and thorough professional with progressive outlook and long-term vision. Strong communicator, able to effectively lead cross-functional teams and improve public relations through rebranding. Recognized for initiative and proactive work ethic, consistently building and maintaining a client base while delivering informed, media-savvy PR services. Areas of Expertise Strategic Planning & Marketing • Public & Media Relations • Image & Brand Consulting Behavior Prevention Advisement • Social Media Management • Sports & Entertainment Marketing Crisis Management Preparation • Community Relations • Personal & Business Administration Professional Experience THE PNP AGENCY – Trevose, Pennsylvania 2002 – Present Director of Public Relations, Marketing & Communications Effectively plan and implement positive branding and crisis-management strategies as publicist and personal assistant to NFL players. Strategic implementation of Behavioral Prevention Advisement results in positive relationship building within the community.  Advise current and retired NFL players, scheduling guest appearances and developing strategies prepare for press conferences, tours, speaking appearances and events.  Educate players in networking techniques, including forming vital business relationships and resource alliances. Negotiate contracts and coordinate referral services for clients to ensure lasting recognition and success.  Reserve all tour dates, speaking engagements and events, identifying potential crisis and applying conflict resolution to mitigate issues.  Manage and implement sales and marketing campaigns, cultivating client relationships and supporting diverse fundraising and community outreach initiatives. Effectively act as liaison between media and the players.  Provide social media administration, ensuring positive media coverage across social media platforms and networking with bloggers and fans to generate buzz.  Implement media blitz campaigns while writing press releases and monitoring all online and industry news; strategic planning leads to 30 percent increase in engagement and ten percent increase in social media fan base across clientele.  Received 600+ endorsements for excellent service and innovations in marketing and branding.
  2. 2. Parisnicole Payton Accomplishments Overview Page 2 ____________________________________________________________________________________ 2 | P a g e Areas of Expertise:  Public Relations Publicity and exposure through, press releases, pitched stories, radio interviews, news media editorials, magazine editorials, commercial & television opportunities, book interviews, oversee press coverage for all red carpet premieres and special events. Provide marketing strategy for the client’s image to reach broader fan base.  Marketing Distinctive writing, communication and presentation skills, effectively articulate ideas to and for clients. Proficiency in writing and editing materials, including client bio/media materials, magazine articles, correspondence and reports. Top-notch coaching on image control, delivering key messages on brandi building. Build alliances for clients to secure endorsement and entrepreneurial opportunities that matches their brand, charity cause, and interests.  Communications Secure business relationships, negotiate contracts and administer prospect opportunities between client and corporate, non-profit and community sectors.  Business Management & Personal Administration Demonstrate unsurpassed strategic guidance to clients on an ongoing basis, anticipate and address client needs. Provide five-star quality personal assisting, academic & career development, travel & hospitality, security, travel accommodations and relocation assistance. Provide 24-hour resources, referrals and recommendations.  Social Media Management Increase public presence with all major social media networks by designing an advantageous and attractive image to increase fan awareness. Key Skills  Strategic and structured thinking ability  Strong leadership and motivation skills  Proven client relations and supervisory skills Education  Master of Education: Educational Management (Strayer University, 2012)  Master of Business Administration: Marketing (Strayer University, 2010)  Bachelor of Business Administration: Management (Strayer University, 2008)  Associates in Arts: Business (Community College of Philadelphia, 2007)  Certificate of Completion: Athlete Management (Sports Management Worldwide, 2005)  Certificate of Completion: Artist Relations, Studio Production, Concert Promotion, Event Production (Philadelphia Dell East Music Business Institute, 2001-2003)
  3. 3. Parisnicole Payton Accomplishments Overview Page 3 ____________________________________________________________________________________ 3 | P a g e Parisnicole Payton: Accomplishments Sports Client PR/MGT Administration: 2002 - 2013 Sports Public Relations & Administration, Personal Assistant, Administer & Secure Athlete Appearances/Magazine Features, Sports Memorabilia, Seek Endorsement Opportunities, Community Outreach Participation, Marketing, Interview Coaching, Media Preparation, Social Media Management, House Management & Relocation Assistance Darisha Miller - President, Philadelphia Public Relations Society  Provided public relations, administration, media coaching & social media management  The Real Daytime – Hosts Call Darisha Miller, the Gab Bag Winner! – July 24, 2013  Darisha Miller TV Debut on Fox29Philly – July 25, 2013 Rennie Curran - Current NFL Free Agent  Pitched & secured featured online magazine & radio exclusive interviews  The Levity Ball - May 2013  Pro Football Central – May 2013 rennie-curran/ Mrs. Shari Wiliams - (Wife of Pennsylvania Senator Anthony H. Williams)  Pitched & secured online magazine featured exclusive interview  The Levity Ball – May 2013 New York Giants Player - (1 Year Private & Confidential Contract, 2011-2012)  Provided Home Administration & Project Management of new house renovation Melissa Williams, MBA – Philadelphia Sports & Entertainment Marketing Specialist  6 Month Mentor-ship Heather Byrd – Philadelphia Sports Commentator / & MTV “True Life” Reality Star  Public Relations Manager  Increased social platform presence by 200% within 1 week  Special Guest Radio Interview on Blog Talk Radio “In the Clutch,” / November 2011  Media Coaching  Image Consulting Michael Stone – Retired NFL Player / Founder & CEO of Allied Athlete Group  Public Relations Administration  Allied Athlete Group “Landing Pad” event, SB XLV – Dallas, TX  Allied Athlete Group “Power Luncheon” & “Landing Pad” event, SB XLIV – Miami, FL
  4. 4. Parisnicole Payton Accomplishments Overview Page 4 ____________________________________________________________________________________ 4 | P a g e Mike “Scooter” McGruder – Retired NFL Player  Secured and Administered Athlete Appearance  Super Bowl XLIV – Miami, FL Raheem Brock – Former Indianapolis Colts Defensive Tackle / Retired NFL Player 3rd Annual Celebrity Weekend for Brock’s Kids Foundation,  Secured and Administered Athletes Appearances  Byron Parker, Former Philadelphia Eagles Safety  Charleston Hughes, Former Philadelphia Eagles Linebacker  Eugene Bright, Former Philadelphia Eagles Tight-end Amon Gordon – Former Philadelphia Eagles Defensive Tackle  Secured and Administered Athlete Appearance  Green Tree School Non-Profit Organization for Autism Event:  National Association of Black Journalist Fundraiser Event: “On the Move Campaign”  Public Appearance at the Philadelphia Black Public Relations Society at Temple University Sean Jones – Former Philadelphia Eagles Safety  Secured and Administered Athlete Appearance  National Association of Black Journalist Fundraiser Event: “On the Move Campaign” Vonta Leach – Former Houston Texans Full Back  Pitched & secured two-page magazine featured interview  Spotlight Magazine – NYC, / November 2009  Administered The Vonta Leach Foundation Football Camp/Celebrity Weekend – Lumberton/Rowland, NC  Pitched & secured online magazine featured interviews  Suavv Magazine – Philadelphia, / October 2009  Game Sports Magazine – NYC, / July 2009  Blitz Magazine – Philadelphia, / July 2009  Negotiated & secured a three-minute commercial spot with Houston Texas Real Estate Resort Company, Bella Luca Development, L.P.  Administered Hotel & Event Accommodations for Super Bowl XLIII – Tampa, FL Santana Moss, Washington Redskins Wide-receiver  Public Relations Administration  Annual Celebrity Weekend – Coordinated NFL Players’ interviews for the April Jones “Red Carpet” Show
  5. 5. Parisnicole Payton Accomplishments Overview Page 5 ____________________________________________________________________________________ 5 | P a g e Correll Buckhalter – Former Philadelphia Eagles Running Back / Retired NFL Player  Administered Relocation Assistance: Denver Colorado  Secured Athlete Appearance for Super Bowl XLIII Gospel Celebration – Tampa, Florida  Secured special appearance requested by Ms. Yvonne Hodge, Vice President of Lockheed Martin-Cherry Hill, NJ (Private birthday party for daughter, Shannon Hodge. Correll presented Vice President’s daughter with a key to a custom made BMW luxury car)  Secured Athlete Appearance for Super Bowl XLII Gospel Celebration - Phoenix, Arizona  Provided Crisis Management Resolution Stacy Andrews – Former Cincinnati Bengals Defensive Tackle / Retired NFL Player  Personal Assistant  Pitched & secured a one-page magazine featured exclusive interview: “A NFL Player’s Life” Game Sports Magazine - New York / March 2007  Secured Radio Interview on New Jersey Radio WOND1400am Shawn Andrews – Former Philadelphia Eagles Right Guard / Retired NFL Player  Personal Assistant  Provided Media Coaching for Sunday Night “Football Frenzy” with Gary Pappa, 6ABC Paul Spicer – Former Jacksonville Jaguars Defensive End / Retired NFL Player  April 2005 - BSI International, Inc. – Philadelphia **Received International Recognition**  “Fatherhood in the NFL” - pitched and secured discussion article featured collective interviews with Samuel McNabb, President of National Football Players Father’s Association and Paul Spicer, former Jacksonville Jaguars  Author: Diane A. Sears, Managing Editor  mcnabb.html  Personal Assistance  Super Bowl XLV – Miami, FL  Guest Speaker Appearance - Black Quarterback Club VIP Celebration Dinner: “On & Off the Field Leadership”  Public appearance & autograph signing at “grand opening” of a New Jacksonville Real Estate Condo Development  (2) Radio Guest Appearances during the 2007 NFL Season Samuel McNabb – Former President of National Football Players Father‘s Association  April 2005 - BSI International, Inc. – Philadelphia **Received International Recognition**  “Fatherhood in the NFL” - pitched and secured discussion article featured collective interviews with Samuel McNabb, President of National Football Players Father’s Association and Paul Spicer, former Jacksonville Jaguars  Author: Diane A. Sears, Managing Editor  mcnabb.html
  6. 6. Parisnicole Payton Accomplishments Overview Page 6 ____________________________________________________________________________________ 6 | P a g e Keith Hamilton – Retired NFL Player  Event Coordinator for 2003 NFL Retirement Party Lawyer Milloy – Former New England Patriots Safety / Retired NFL Player  Publicist James “Ed Lover” Roberts - New York Radio One Personality  4 Yrs. Administered & Coordinated Business Travel Accommodations: NBA All Star Weekend Corporate / Non-Profit Organizations Clients: 2008 – 2009 First Hampton International Realty Lawrence Citarelli III Corporation Jenny McCarthy and Jim Carrey's Autism Organization - Generation Rescue Pros with a Purpose: Celebrity Golf Fundraisers Event:  Secured & Administered Athletes Appearance & Participation  Ottis Anderson, Retired NFL Player  Kenyon Rasheed, Retired NFL Player  Mike “Scooter” McGruder, Retired NFL Player  Phillippi Sparks, Retired NFL Player Green Tree School Non-Profit Organization: Golf 4 Autism Fundraiser & Awareness Event  Secured & Administered Athletes Appearance & Participation  Amon Gordon, Former Philadelphia Eagles Defensive Tackle  Todd Hoffard, Retired MLS Player  Terry Phelan, Retired MLS Player  Mike Moriarty, Retired MLB Player  Secured donated items from Jenny McCarthy & Jim Carrey’s Autism Organization – Generation Rescue Morgan Stanley - Annual Funderaiser Auction Event: “Children with Disabilities”  Secured NFL Sports Memorabilia  Houston Texans Players: Vonta Leach (former), Steve Slaton (former), Andre Johnson National Association Black Journalist – Annual Networking Event: “One The Move”  Secured, Administered Athletes Appearances  Amon Gordon, Former Philadelphia Eagles Defensive Tackle  Sean Jones, Former Philadelphia Eagles Safety Bella Luca Development, L.P. – Houston, Texas Base Real Estate Company  Secured & Negotiated Commercial Endorsement  Vonta Leach, Former Houston Texans Fullback Lockheed Martin Corporation - Mrs. Yvonne Hodge, Vice President  Secured Athlete Appearance for Vice President’s Daughter, Shannon Hodge 21st Birthday Party  Correll Buckhalter, Former Philadelphia Eagles Running Back / Retired NFL Player
  7. 7. Parisnicole Payton Accomplishments Overview Page 7 ____________________________________________________________________________________ 7 | P a g e The PNP Agency Community Outreach: 2009 - 2012 The PNP Agency “Help a Teacher Celebrate Schools” The PNP Agency is a proud sponsor of We supported their education campaign, "Celebrate Schools." During the month of October, November & December 2012, we toured several Pennsylvania Northeast regions’ malls (Neshaminy, Cheltenham, Springfield, Willow Groove, Oxford Valley and King of Prussia) in forming alliances with public school teachers to speak, encourage, support and advocate the importance of youth education. The PNP Agency is a true advocate of education, especially for the youth. The PNP Agency “1000 Shoes for Success” 1000 shoe donations delivered and distributed amongst six Women organizations (PA, NJ & NY) that develop programs which focus on disadvantaged women pushing through adversity and looking to improve their personal and work life.  “Women in Transition Organization,”  “The Career Wardrobe Organization,”  “Business and Professional Women of New Jersey,”  “Women’s Fund of New Jersey,”  “The New York Women’s Foundation,”  “New York Women’s Agenda,” The PNP Agency donates to United Way In times of hardship and prosperity, helping underserved communities has been a continued focus of The PNP Agency’s culture. In 2010, The PNP Agency donated $500.00 and raised another $500.00 from colleagues & business associates for the United Way, “Lived United” campaign. The PNP Agency & Partners Giving Back to the Community The PNP Agency has had the pleasure of partnering with multiple corporations to provide donations. One cause in particular had special significance; children with autism. The PNP Agency will continue to help communities with vital research, education, community services and advocacy programs through its connections in the sports & entertainment industry.  $1,000 Community Donation & Participation (1)  Mass Mutual Financial Group  The American Academy of Child and Adolescent Psychiatry  $5,000 Community Donation & Participation (2)  TD Bank  Bank of America  Philadelphia Children’s Hospital  $2,000 Community Donation & Participation (3)  Modell’s Sporting Goods Store  Toys “R” Us  New York City Boys Club  New York Save the Children Organization
  8. 8. Parisnicole Payton Accomplishments Overview Page 8 ____________________________________________________________________________________ 8 | P a g e Internship, Volunteer-ship & Freelance Opportunities Executive Administration, Personal Assistant, Promotions, Market Reseach, Event & Venue Coordinator, Community Relations, Social Media Administration & Technical Support National Football League - Super Bowl Host Committee: 2002 - 2012  Office / Command Center Administration  Guest Welcome  Athlete Appearances & Participation  Airport/Hotel Administration & Hospitality  Celebrity & Athlete Travel Accommodations  Community Events  NFL Experience  Pepsi Smash Concert  Super Bowl Village  Super Bowl Pre-Show & Half Time Preparations  Super Bowl Gospel Celebration National Basketball Association - All Star Weekend: 2002 - 2010  Office Administration  Venue Administration  NBA All Star Jam Session  Celebrity & Athlete Travel Accommodations  Events & Game Ticket Administration Philadelphia Sport Events: 2002 - 2006  Philadelphia Eagles Carnival  Philadelphia Phillies Festival  Philadelphia 76ers Summer Hoops Tour Conferences: 1995 - 2010  Public Relations Media Conference at Associated Press Headquarters – New York, NY  American Black Film Festival – New York & Miami  Black Film & Media Conference – Philadelphia, PA  National Association of Women Business Owners – Philadelphia, PA  Independent Music Conference - Philadelphia, PA  Movie: “Jersey Girl” Big Ticket Production – Philadelphia, PA  The Tampax Total You Tour – Philadelphia, PA  African Women on Tour – Philadelphia, PA  Power 99FM Sister Conference – Philadelphia, PA Internships: 1994 – 2002  Philadelphia Metro Newspaper – Philadelphia, PA  WYBE Channel 35 Public Television – Roxbourgh, PA  International Association of African American Music Conference – Philadelphia, PA  WPEB 88.1FM Radio & Talk Station – Philadelphia, PA  WYSP, Channel 12 Television Station – Philadelphia, PA  WPHL, Channel 17 Television Station – Philadelphia, PA
  9. 9. Parisnicole Payton Accomplishments Overview Page 9 ____________________________________________________________________________________ 9 | P a g e Additional Experiences: Selected to speak on the topics: Women in Sports & Sports Public Relations Guest/Panel Speaker Opportunities: 2003 – 2013  Alma Mater Strayer University, Lower Bucks Campus – Trevose, PA  Cradle of Liberty Council: Learning for Life Speakers Bureau – Philadelphia, PA (2)  Annual Career Fair at Wachovia Complex Center  Career Day at Strawberry Mansion High School  Temple University Philadelphia Black Public Relations Society Student Chapter – Phila. PA (4)  Public Relations Sports Talk  Panel Guest Speaker  Music and Entertainment Networking Mixer  Mentor Speaker  Black Public Relations Society  Panel Speaker for Discussion: “Breaking the Glass Ceiling”  Keynote Speaker for Discussion: “Americans in the Work Force”  MoGals for Success Dinner: LaTanya Martin, “Smart Girls Set SMART Goals” – New York  Guest of Honor – Recognized for Public Relations work with NFL Players  Monica Montgomery’s Urban Momentum Network Launch Event – Philadelphia, PA  Person-L Management: Hip Hop & Spoken Word Workshop – Philadelphia, PA  Montgomery County Community College – Blue Bell, PA Radio & Talk Online Interviews: 2007 – 2013  July 12, 2013 – “Internet Radio & Talk Show w/Dr. Richard Cooper – “Whites vs. Black Sports Agents” – Philadephia  June 26, 2013 – Internet Radio & Talk Show w/The Batchelor Pad – Connecticut - (Start Mark, 92:00)  March 2013 – Internet Radio & Talk Show w/The Launch Party: “The Blind Side of PR” – Washington  December 2011 – Internet Radio & Talk Show w/R-Kal TruLuck – Retired NFL Player: “Inside the Trenches” – United States  September 2010 – Internet Radio & Talk Show w/Raym: “Battle of the Sexes: Venus vs. Mars” – New Jersey  June 2010 - Internet Radio & Talk Show w/Arthur Robinson, Jr. “Powerful Entrepreneurs” – Philadelphia  May 2010 – Internet Radio & Talk Show, “Your Money & More” - New Jersey  March 2010 – Internet Radio & Talk Gospel Show w/Dr. Carl Ashton – Philadelphia  December 2009 - Internet Radio & Talk Show w/Dr. Richard Cooper – Philadelphia
  10. 10. Parisnicole Payton Accomplishments Overview Page 10 ____________________________________________________________________________________ 10 | P a g e Online Radio & Talk Interviews: 2007 – 2013 (Continued…)  March 2009 – Internet Radio & Talk show w/Len “Cruze” Web of G-Town Radio – Philadelphia  February 2007 – Internet Radio & Talk show w/Raymond Taylor - New Jersey TV Interview  January 2013 – New Orleans News Channel - ABC WGNO: “News with a Twist” Charm/#axzz2JuhnuX6K Magazine Featured Article Interviews: 2005 – 2013  June 2013 – Showcase Magazine – Pennsylvania  Featured Article: “Specialized Services for NFL Players”   July 2010 – Strayer University Scholar Magazine – Pennsylvania  Featured Article: “Time Out for Education”  Author: Courtney MacGregor Coder, Senior Editor  2010-final.pdf  January 2008 – Game Sports Magazine – New York  Featured Article: Recognized for Sports Public Relations work with NFL Players  Authors: Monique and Shenese Brannon  Website Featured Article Interviews: 2010 – 2011  January 2011 –  Author: Mimi Honey  payton-of-the-pnp-agency/  November 2010 – “Women Business Owner Edition”  Author: Shalena Broaster   October 2010 – I AM PR “Industry Spotlight”  Author: Olivia Dikambi  agency/
  11. 11. Parisnicole Payton Accomplishments Overview Page 11 ____________________________________________________________________________________ 11 | P a g e Affiliations 2013 National Association of Professional Women 2012 - 2013 National Football Alumni Organization 2009 - 2010 National Black MBA Organization 2009 The International Association of Administrative Professionals 2009 Black Women in Sports Foundation 2009 Got Athletes 2009 Athletes and Executives 2008 - 2013 Philadelphia Black Public Relations Society 2006 Philadelphia Public Relations Association 2006 Public Relations Society of America 2005 Sports Management World 2004 - 2009 Toastmasters 2003 - 2005 Independent Music Managers Association 2003 - 2005 National Sports Marketing Network, Inc. 2003 Philadelphia Flyers, “Hockey 101-201” 2002 Philadelphia Eagles, N.Y. Giants & Jets, “Women for Football” Clinic 2000 - 2004 Black Entertainment & Sports Lawyers Association 2000 - 2004 Black Entertainment & Telecommunications Association 2000 - 2004 National Academy of Recording Arts and Science 2000 - 2004 Songwriters Guild of America Additional Areas of Specialties: Brand Development Event Coordinator Crisis Management Business Coaching Concierge Services Portfolio Development Image Consulting Production Assistance Entertainment Consultant Reputation Management Promotions Assistance Travel Management Behavioral Prevention Budget Management Strategy Partnership