2. At Glance
Pariksha Labs is a software technology service provider offering web/mobile development
expertise backed by senior professionals with over 50+ year of industry experience.
Pariksha, is now using its tech prowess together with advertising / story-telling skills.
Services Offered
• Web Design/Development, Updates &
Maintenance
• Mobile web/app strategy and publishing
• SEO, SMM, Social Listening, Analytics
• Marketing automation – across email,
IM, mobile, web, social
• Content marketing with analytics
Clients

3. Digital Presence = Great Content + Great Insights (Analytics)
 Digital & social media presence and web/mobile-based transactional
capability has become extremely critical for any business.
 A professionally designed user friendly website/app, regular updates &
it’s promotion is not enough. Brands needs stand-out story-telling to be
noticed.
 While content drives digital, the power comes from analytics, semantics
and ability to use/build tools to harness the insights. This needs a tech
savvy partner
 Best results come when brands engage with users through innovative
tools and campaigns. We build tools and integrate tech to offer
differentiated experience.

4. Our Advantage
Own Dedicated team
of UI designer, web
/mobile developers,
Testing engg; Server
engg, SEO/SMO
PLUS
Comm Experts
Web/Mobile
technology
competence
Marketing
Automation tools
Text Semantics Tools
Analytics
Big Data expertise
Branding, promotion
& enhanced web
marketing
Digital Story-telling
Creative Capability
Innovative mashup
of creative and tech
solutions to bring
differentiated
experiences;
increase customer
convenience,
engagement, loyalty
& overall sales
revenue

5. Our Leaders

6. Our Unique Approach
Tools
 Automated forum and platform posts
 Automated social listening
 Semantic Analysis and scoring
 Single feedback / helpdesk system
 Automated User generated content
sourcing and analysis
 Tools to empower communities to share
virally
Content Plan
1. Features, Benefits and advantages
2. User feedback, case-studies and
personal accounts
3. Industry related human interest stories
4. Real-time interactions and amplification
of unique human interest experiences
5. Amplify the ecosystem; recognize the
aspiration; Reward the engagement
Using technology plus great story-telling to create engaging digital presence across multiple
platforms. Using and building tools to differentiate, automate and engage the audience.

7. Social Media Content Strategy
The Approach
 Social stories
 User stories for WOM impact
 Spice of life content
 Content syndication, aggregation and
curation
 Amplification of content into traditional
media and direct channels
Benefits
1. Sticky traffic and higher engagement than
brand stories
2. Increased reach through social sharing
3. Low cost community creation
4. High media-like impact potential
5. Good opportunity for cross-sales, new
product announcements and offers
6. Increase in more customers & prospects
which will let to more sales revenue
The Service will help promote & create branding on social media platforms such as Facebook,
twitter, pinterest etc. and build communities that are loyal to the core brand positioning

8. Case-Study: NotesGen
A user-generated student notes marketplace being used across 30 countries. Startup.
Responsibilities
 Brand building on social media
 Download advertising on Fb, iAD,
AdMob, InMobi
 Emailers
 Offers & Promotions
 Analytics
Result : Consistent brand story
telling & digital media based
promotions leading to $$ funding

9. Case-Study: AutonCab
App based Auto booking service in Gurgaon, Noida, Chandigarh. 50k rides a month.
Responsibilities
 Brand building on social media
 Emailers
 Engagement with bloggers, journalists
via social media
 Offers & Promotions
 Analytics
Result : Helped in Ultra-Lo-cost Launch in Noida & Chandigarh;
Gave unique localised positioning, brand personality & tone of
voice

10. Case-Study: Aam Aadmi Party
Social Media savvy political party. Delhi Election 2015.
Responsibilities
 Website
 Mobile app strategy
 Social Media strategy
 Social listening and analytics
 WhatsApp push capability
 Emailers
 Forum management
Result : Massive turnaround in public opinion resulting in 67/70 seats in
Delhi assembly

11. Thank you
We wish to serve you with Best services for better tomorrow!
Email: marketing@parikshalabs.com
Website: www.parikshalabs.com
Landline: +91 0124 - 4235946
Contact – Marketing Team - Pariksha Labs