Search Engine Optimization

Created by Pargev Ghazaryan
Reviewed by Vladimir Soghoyan
Ogma Applications
Search Engine

SEARCH ENGINE is a tool that enables users to locate
information on the World Wide Web. Search engines use ...
User Preferences

94%
3%
2%
Ogma Applications

1/20/2014
Improving Product Rating

SEO
PPC
Analytics
Social
Local
Mobile
Video
Content
Development
Ogma Applications

1/20/2014
Types of Google Results

Earned positions are generally more trusted than the paid ads.
Paid
Ads

Earned
positions

Ogma A...
YouTube Statistics

More than 1 billion unique users visit YouTube
each month.
Over 6 billion hours of video are watched e...
Google Web Search Statistics

Last 30 days
Odnoklassniki 100
Youtube 100
Facebook 85
Google 75
Friv 65
Armenia 65
2014 60
...
Facebook Statistics

Ogma Applications

1/20/2014
SEO Recipe

Keyword
Research

On Page
Factors

Link
Building

Improved
Rankings

How do people
search?
Competition level
2...
Optimize for Multi-Channels

•Facebook
•Twitter
•LinkedIn
•Email
•Offline, such as radio and TV ads

Ogma Applications

1/...
Black Hat SEO vs WHITE Hat SEO

Ogma Applications

1/20/2014
White Hat SEO Techniques

Quality Content
Titles and Meta Data

Quality Inbound Links
Keyword Research and Effective Keywo...
Keyword Research and Effective Keyword Use

Meta Description

Internal Links

Title Tag

Meta Keywords

Heading Elements
<...
Black Hat SEO

Black Hat SEO Tactics
Keyword Stuffing
Cloaking
Doorway Pages
Hidden Text or Links

Ogma Applications

1/20...
Keyword Stuffing

Keyword stuffing refers to adding keyword terms over and over again in content, Meta tags.
This can adve...
Cloaking

Cloaking refers to showing
one page to the Search
Engine and a different page
to the human visitor.

Ogma Applic...
Doorway Pages

Doorway pages are
optimized pages
that pull in SE
traffic, but this
traffic is
immediately
redirected to a
...
Hidden Text and Links

Hidden text and links are easily spotted by search engines and are not beneficial to the
website. W...
SEO Tools

http://www.luckyorange.com

http://www.ghostrec.com

https://www.inspectlet.com

Ogma Applications

1/20/2014
Scroll Heatmap

Ogma Applications

1/20/2014
Click Heatmap

Ogma Applications

1/20/2014
Eye-tracking Heatmap

Ogma Applications

1/20/2014
Recently Recorded Sessions

Ogma Applications

1/20/2014
How to Use Ghostrec

<script type="text/javascript">
(function() {
var host = ("https:" == document.location.protocol ? "h...
Dashboard

Ogma Applications

1/20/2014
Heatmap

Ogma Applications

1/20/2014
Dashboard

Ogma Applications

1/20/2014
Visitors and Recordings

Ogma Applications

1/20/2014
Duration Report

Ogma Applications

1/20/2014
Ogma Applications

1/20/2014
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Search Engine Optimization

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SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought

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Search Engine Optimization

  1. 1. Search Engine Optimization Created by Pargev Ghazaryan Reviewed by Vladimir Soghoyan Ogma Applications
  2. 2. Search Engine SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find websites which contain the information sought. Ogma Applications 2 1/20/2014
  3. 3. User Preferences 94% 3% 2% Ogma Applications 1/20/2014
  4. 4. Improving Product Rating SEO PPC Analytics Social Local Mobile Video Content Development Ogma Applications 1/20/2014
  5. 5. Types of Google Results Earned positions are generally more trusted than the paid ads. Paid Ads Earned positions Ogma Applications 12% 88% 1/20/2014
  6. 6. YouTube Statistics More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year. 100 hours of video are uploaded to YouTube every minute. 80% of YouTube traffic comes from outside the US. YouTube is localized in 61 countries and across 61 languages. Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year. What do Armenians search on YouTube? Last 30 days masha 100 masha medved 85 masha i medved 80 2014 75 kargin 55 erger 50 vitamin 45 mihran 40 haykakan 40 kino 40 martin shnorhavor qayl dziov +450% 2014 +300% shnorhavor +160% mihran +150% martin mkrtchyan +140% mihran tsarukyan +130% banakum +60% nor tari +60% tnpesa +60% Last 12 months bala +200% bala bala +190% tata simonyan +130% edgar +110% gangnam style +80% pink +80% tata +80% kargin +70% kargin haxordum +60% leps +60% Ogma Applications 1/20/2014
  7. 7. Google Web Search Statistics Last 30 days Odnoklassniki 100 Youtube 100 Facebook 85 Google 75 Friv 65 Armenia 65 2014 60 Kino 60 Games 50 Igri 50 Ogma Applications korac molorvac@ hayastanum +1,200% qayl dziov +250% odin doma +180% 2014 +100% Gta +60% nor tari +60% tanki online +60% Friv +50% Kizi +50% odnoklassniki.ru +50% Last 12 months Youtube 100 Facebook 85 Google 85 Odnoklassniki 75 Skachat 70 Armenia 70 Friv 60 Games 55 odnoklassniki.ru 55 Kino 55 harazat tshnami kino 2013 a10+500% vk+200% Qaxaqum +180% shamshyan +120% perevodchik +70% Gmail +60% odnoklassniki+50% tanki online +50% 1/20/2014
  8. 8. Facebook Statistics Ogma Applications 1/20/2014
  9. 9. SEO Recipe Keyword Research On Page Factors Link Building Improved Rankings How do people search? Competition level 2-4 word phrases Page Title Keywords in Content Heading Tags Internal External Anchor Text Better Visibility Increased Traffic More Leads/Sales Ogma Applications 1/20/2014
  10. 10. Optimize for Multi-Channels •Facebook •Twitter •LinkedIn •Email •Offline, such as radio and TV ads Ogma Applications 1/20/2014
  11. 11. Black Hat SEO vs WHITE Hat SEO Ogma Applications 1/20/2014
  12. 12. White Hat SEO Techniques Quality Content Titles and Meta Data Quality Inbound Links Keyword Research and Effective Keyword Use Structural (Semantic) Mark Up and Separate Content from Presentation Image Optimization Ogma Applications 1/20/2014
  13. 13. Keyword Research and Effective Keyword Use Meta Description Internal Links Title Tag Meta Keywords Heading Elements <H1> <H2> Ogma Applications 1/20/2014
  14. 14. Black Hat SEO Black Hat SEO Tactics Keyword Stuffing Cloaking Doorway Pages Hidden Text or Links Ogma Applications 1/20/2014
  15. 15. Keyword Stuffing Keyword stuffing refers to adding keyword terms over and over again in content, Meta tags. This can adversely affect pages because, if caught, search engines will penalize a keyword stuffed site or completely remove it from the index. As a general rule, it is recommended that a keyword shouldn’t be repeated more than once in the Title tag, twice in the Description tag and not more than four times in the Meta Keywords tag. Ogma Applications 1/20/2014
  16. 16. Cloaking Cloaking refers to showing one page to the Search Engine and a different page to the human visitor. Ogma Applications 1/20/2014
  17. 17. Doorway Pages Doorway pages are optimized pages that pull in SE traffic, but this traffic is immediately redirected to a different page. Ogma Applications 1/20/2014
  18. 18. Hidden Text and Links Hidden text and links are easily spotted by search engines and are not beneficial to the website. Websites can be removed from the Google index for using this method of deception. Hidden links suppose that the hidden text of a web page has a link in it. Ogma Applications 1/20/2014
  19. 19. SEO Tools http://www.luckyorange.com http://www.ghostrec.com https://www.inspectlet.com Ogma Applications 1/20/2014
  20. 20. Scroll Heatmap Ogma Applications 1/20/2014
  21. 21. Click Heatmap Ogma Applications 1/20/2014
  22. 22. Eye-tracking Heatmap Ogma Applications 1/20/2014
  23. 23. Recently Recorded Sessions Ogma Applications 1/20/2014
  24. 24. How to Use Ghostrec <script type="text/javascript"> (function() { var host = ("https:" == document.location.protocol ? "https://secure.eemt.se" : "http://www.eemt.se"); document.write(unescape("%3Cscript src='" + host + "/gt/js/4079.js' type='text/javascript'%3E%3C/script%3E")); })(); </script> Ogma Applications 1/20/2014
  25. 25. Dashboard Ogma Applications 1/20/2014
  26. 26. Heatmap Ogma Applications 1/20/2014
  27. 27. Dashboard Ogma Applications 1/20/2014
  28. 28. Visitors and Recordings Ogma Applications 1/20/2014
  29. 29. Duration Report Ogma Applications 1/20/2014
  30. 30. Ogma Applications 1/20/2014

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