why all the fuss?

web 2.0 fundraising
   Dan Geaves
hang onto your hats
Today
    Our approach
will it help you




raise more money?
direct mail domination
               $45
    Millions




               $40

               $35

               $30

   ...
the face-to-face force
               $45
    Millions




               $40

               $35

               $30

   ...
new cash donors?
    120,000


    100,000


                                                           2006   2007      2...
new regular givers?
    45,000

    40,000

    35,000
                                                     2006   2007   ...
so really, why all the fuss?
back to basics



     People who need              You   People who care


         (beneficiaries)                   (do...
donor power



     People who need             You   People who care


         (beneficiaries)                  (donors)...
From $2m+ 2007 to $10m+ in 2008
the fuss is because
web 2.0 enables donors
     to experience
 a strong connection
back to the beginning



      People who need Your founder and their
                      friends and associates

      ...
back to the beginning



      People who need Your founder and their
                      friends and associates

      ...
how many of you agree that
 some of your best donors,
   were the first donors?
brands online can be built
by referrals and supported
 by traditional marketing
SIGNS UP AND SEES WHAT DONATIONS ACHIEVED
SIGNS UP AND SEES WHAT DONATIONS ACHIEVED



SO REFERS     AND CREATES CONTENT FOR THEM TO
                            SEE
SIGNS UP AND SEES WHAT DONATIONS ACHIEVED



SO REFERS     AND CREATES CONTENT FOR THEM TO
                            SEE...
YOU SHOULD AIM TO
BE A TRIBAL BRAND
A brand that I buy
because I don’t know of
any other choices


A market leading brand
that I buy because I trust
it will f...
relationships with brands

                       CO-CREATIVE    CO-CREATIVE           CO-CREATIVE
                       ...
the fuss is because web 2.0
 allows you to create a place
for passionate supporters to
 meet, and to recruit others
web 2.0 is still about
supporter relationships
suspect
  prospect
 supporter
    donor
regular giver
what do you need?
data
  speed
segments
  WYE
data
      speed
    segments
What’s Your Excuse
the fuss about web 2.0 is
      the rise of technologies
that allow supporter relationships
   to be managed in new ways
so hang onto your
  strategic hats
why all the fuss?

web 2.0 fundraising
What is all the fuss about web 2.0?
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What is all the fuss about web 2.0?

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Overview of what web2.0 offers charities. Rather than hype it up, the presentation talks about pitfalls of asuming that younger audience = great, or that the passion people have of new technology necessarily means that you are being left behind if you haven't started using them at your not for profit.

re-iterates some basics of fundraising and explains why web 2.0 supports the same principles.
Presented 17 July Melbourne FIA Special Interests Group.

Published in: Business, News & Politics
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What is all the fuss about web 2.0?

  1. 1. why all the fuss? web 2.0 fundraising Dan Geaves
  2. 2. hang onto your hats
  3. 3. Today Our approach
  4. 4. will it help you raise more money?
  5. 5. direct mail domination $45 Millions $40 $35 $30 $25 $20 $15 $10 $5 $0 2000 2001 2002 2003 2004 2005 2006 2007 2008 Direct Mail Other Online Phone Media Face to Face Gross Income by Channel - Cash 6 Base: All individual cash giving © Pareto Fundraising April 2009
  6. 6. the face-to-face force $45 Millions $40 $35 $30 $25 $20 $15 $10 $5 $0 2000 2001 2002 2003 2004 2005 2006 2007 2008 Face to Face Direct Mail Other Phone Online Media Gross Income by Channel - RG 7 Base: All individual regular giving © Pareto Fundraising April 2009
  7. 7. new cash donors? 120,000 100,000 2006 2007 2008 80,000 60,000 40,000 20,000 0 Direct Mail Online Phone Unaddressed Unknown Unsolicited 8 © Pareto Fundraising April 2009
  8. 8. new regular givers? 45,000 40,000 35,000 2006 2007 2008 30,000 25,000 20,000 15,000 10,000 5,000 0 Direct Mail Face to Face Online Phone Unknown 9 © Pareto Fundraising April 2009
  9. 9. so really, why all the fuss?
  10. 10. back to basics People who need You People who care (beneficiaries) (donors) © Pareto Fundraising, 2009
  11. 11. donor power People who need You People who care (beneficiaries) (donors) © Pareto Fundraising, 2009
  12. 12. From $2m+ 2007 to $10m+ in 2008
  13. 13. the fuss is because web 2.0 enables donors to experience a strong connection
  14. 14. back to the beginning People who need Your founder and their friends and associates (beneficiaries) (donors) © Pareto Fundraising, 2009
  15. 15. back to the beginning People who need Your founder and their friends and associates (beneficiaries) (donors) © Pareto Fundraising, 2009
  16. 16. how many of you agree that some of your best donors, were the first donors?
  17. 17. brands online can be built by referrals and supported by traditional marketing
  18. 18. SIGNS UP AND SEES WHAT DONATIONS ACHIEVED
  19. 19. SIGNS UP AND SEES WHAT DONATIONS ACHIEVED SO REFERS AND CREATES CONTENT FOR THEM TO SEE
  20. 20. SIGNS UP AND SEES WHAT DONATIONS ACHIEVED SO REFERS AND CREATES CONTENT FOR THEM TO SEE WHO IS A STRANGER, ALSO SEES IT SO ALSO SIGNS UP…
  21. 21. YOU SHOULD AIM TO BE A TRIBAL BRAND
  22. 22. A brand that I buy because I don’t know of any other choices A market leading brand that I buy because I trust it will fill my basic requirements A brand that feeds my self- identity, my self-esteem as well as meets my basic requirements
  23. 23. relationships with brands CO-CREATIVE CO-CREATIVE CO-CREATIVE I create I create I create Level of Involvement the content the content the content INTERACTIVE INTERACTIVE CO-CREATIVE I control I control I create the content the content the content PASSIVE CO-CREATIVE I absorb I create the content the content Level of Creativity
  24. 24. the fuss is because web 2.0 allows you to create a place for passionate supporters to meet, and to recruit others
  25. 25. web 2.0 is still about supporter relationships
  26. 26. suspect prospect supporter donor regular giver
  27. 27. what do you need?
  28. 28. data speed segments WYE
  29. 29. data speed segments What’s Your Excuse
  30. 30. the fuss about web 2.0 is the rise of technologies that allow supporter relationships to be managed in new ways
  31. 31. so hang onto your strategic hats
  32. 32. why all the fuss? web 2.0 fundraising

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