The	  Wonderful	  World	  of	  Webinars	  Improving	  Your	  Webinar	  Process	  Presented	  by:	  	  Rob	  Dyson,	  Produ...
Agenda	  •  What	  content?	  •  Webinar	  and	  video	  recording	  process	  •  Process	  specifics	  •  Tips	           ...
Why	  You	  Need	  Video	  Content	  • People	  prefer	  video	    content	  –	  faster	    delivery	  mechanism	  • Video...
What	  Content?	  Webinars	  • Anything	  needing	  an	  explanaIon	  that	  lasts	    thirty	  seconds	  or	  longer	  • ...
What	  content?	  More!	  • Customer	  feedback	  • ConversaIon	  with	  team	  members	  • Use	  cases	  • Product	  comp...
Equipment	  • Laptop	  with	  mic	  • So]ware	  to	  capture	  presentaIon	  (Screenflow	    for	  Mac,	  Camtasia	  for	  ...
Slides	                                	  • Make	  them	  concise	  • Make	  them	  fun!	  • Include	  a	  presentaIon	  a...
PreparaIon	  • Come	  up	  with	  a	  Itle	  and	  an	  abstract	  • Let	  interested	  parIes	  know	  through	  your	   ...
Present!	                                  	  • Allow	  20-­‐30	  minutes	  before	  the	  presentaIon	  to	    get	  set	...
Process	  Specifics	  -­‐	  PreparaIon	                      	  • Legng	  people	  know	  about	  the	  event	     •  Calen...
Process	  Specifics	  -­‐	  Recording	                        	  • ScreenFlow	  (Mac)	  for	  recording	  (Camtasia	  if	  ...
Tips	  -­‐	  Recording	                                       	  • Record	  at	  the	  largest	    screen	  size	  you	  c...
Tips	  -­‐	  Browsers	                                       	  • Use	  Full	  Screen	  mode	  to	  hide	  your	  toolbars...
Tips	  -­‐	  EdiIng	                                       	  • Export	  your	  videos	  at	  the	  highest	  resoluIon	  ...
Tips	  -­‐	  More	                                      	  • Check	  out	  OmniDazzle	  for	  on-­‐screen	    highlighIng	...
Thanks	  for	  Your	  Time	                                 Pardot	                                 950	  East	  Paces	  F...
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Wonderful World of Webinars

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Whether you’re new to creating webinar and video content, or you’re a process pro, this presentation will help you take your own webinar efforts to the next level.

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Wonderful World of Webinars

  1. 1. The  Wonderful  World  of  Webinars  Improving  Your  Webinar  Process  Presented  by:    Rob  Dyson,  Product  Team   1  
  2. 2. Agenda  •  What  content?  •  Webinar  and  video  recording  process  •  Process  specifics  •  Tips   2  
  3. 3. Why  You  Need  Video  Content  • People  prefer  video   content  –  faster   delivery  mechanism  • Video  instrucIon  is  far   more  effecIve  than   text  and  screenshots  • Easier  to  aMract   aMenIon  of  casual   visitors   3  
  4. 4. What  Content?  Webinars  • Anything  needing  an  explanaIon  that  lasts   thirty  seconds  or  longer  • Product  features  • How-­‐to  • Demos  • Upcoming  plans  • Company  happenings/info   4  
  5. 5. What  content?  More!  • Customer  feedback  • ConversaIon  with  team  members  • Use  cases  • Product  comparison  • Concept  explanaIons  • Doesnt  have  to  have  video,  can  be  audio  and   slides     5  
  6. 6. Equipment  • Laptop  with  mic  • So]ware  to  capture  presentaIon  (Screenflow   for  Mac,  Camtasia  for  PC)  • Service  to  host  webinar  (GoToMeeIng,  WebEx,   Readytalk)  • Service  to  host  video  (WisIa)   6  
  7. 7. Slides    • Make  them  concise  • Make  them  fun!  • Include  a  presentaIon  agenda,  your  contact   informaIon,  and  addiIonal  resources   7  
  8. 8. PreparaIon  • Come  up  with  a  Itle  and  an  abstract  • Let  interested  parIes  know  through  your   website,  email,  social  sharing  • QA/discussion  Ime?   8  
  9. 9. Present!    • Allow  20-­‐30  minutes  before  the  presentaIon  to   get  set  up  and  work  out  any  technical  issues  • Recruit  someone  to  help  if  possible  • Speak  slowly  and  clearly!   9  
  10. 10. Process  Specifics  -­‐  PreparaIon    • Legng  people  know  about  the  event   •  Calendar  on  website   •  Mailing  list  • Scheduling  conference  room   10  
  11. 11. Process  Specifics  -­‐  Recording    • ScreenFlow  (Mac)  for  recording  (Camtasia  if   you re  on  a  PC)  • Dropbox  for  sharing  the  webinars  for  ediIng  • Edit  video  content  in  ScreenFlow,  upload  • Embed  the  video  into  a  blog  post  and  share  it   on  TwiMer,  Facebook   11  
  12. 12. Tips  -­‐  Recording    • Record  at  the  largest   screen  size  you  can  • Use  an  external   microphone  • Reduce  background  noise   12  
  13. 13. Tips  -­‐  Browsers    • Use  Full  Screen  mode  to  hide  your  toolbars  and   maximize  screen  real  estate  • Increase  the  text  size  (Ctrl  +  or  Command  +)   13  
  14. 14. Tips  -­‐  EdiIng    • Export  your  videos  at  the  highest  resoluIon  • Trim  the  beginning  and  end  of  your  videos  • Add  a  Itle  slide  • Use  discreIon  when  ediIng  mistakes  -­‐  you   dont  have  to  fix  everything!   14  
  15. 15. Tips  -­‐  More    • Check  out  OmniDazzle  for  on-­‐screen   highlighIng  and  doodling  • Once  you  have  a  process  in  place,  share  it  with   the  rest  of  your  company.  Make  it  easy  enough   for  anyone  to  throw  a  video  together!   15  
  16. 16. Thanks  for  Your  Time   Pardot   950  East  Paces  Ferry  Rd  Robert  Dyson   Suite  3300   Atlanta,  Georgia  30326  Product  Team  robert.dyson@pardot.com      @rdyson   404.492.6848   877.3B2B.ROI   @pardot   www.pardot.com   16  

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