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Pardot Elevate 2012 -WordPress and Pardot: The World’s Newest Power Couple

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Pardot Elevate 2012 -WordPress and Pardot: The World’s Newest Power Couple

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Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features - the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages
of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing, and advanced content optimization, you will be itching to get back and implement this power couple solution.

Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features - the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages
of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing, and advanced content optimization, you will be itching to get back and implement this power couple solution.

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Pardot Elevate 2012 -WordPress and Pardot: The World’s Newest Power Couple

  1. 1. + The World’s Newest Power Couple Cliff Seal UX Designer & Resident WordPress Nerd
  2. 2. Who’s this guy?
  3. 3. NERD.
  4. 4. Open Source vs. WordPress.com
  5. 5. So, why WordPress?
  6. 6. WordPress powers 22% of new active websites, and 14.7% of the “top 1 million”. WordPress Now Powers 22 Percent Of New Active Websites In WordPress Dark Matter The U.S. TechCrunch
  7. 7. 54.7% of the 1 million most visited sites (that run on a CMS) run WordPress. Usage of content management systems for websites W3Techs WordPress Dark Matter Joomla!   Drupal  
  8. 8. Staying Community Plugins & Power Themes
  9. 9. Ah, yes. WordPress.
  10. 10. Tracking Forms Dynamic Code Content
  11. 11. Tracking code implemented.
  12. 12. Relevant Content Marketing By Stage
  13. 13. 0-9: 10-70: 71-100: Greet Nurture Sell!
  14. 14. A Quick Note on Caching
  15. 15. Holy $%!#, WordPress!
  16. 16. 0-9: 10-70: 71-100: Greet Nurture Sell! Sign up Register Don’t miss for our for our out! Buy emails! webinar! today! Would Buy now you like Get your free for only our whitepaper! $199. emails?
  17. 17. [myna uuid="72a3dd4f-73f2-4a18-a99f- a14a6b3e8e0d" link="http://pardot.com" newwin=true]Default Content[/myna] <a href="http://pardot.com" rel="72a3dd4f-73f2-4a18-a99f-a14a6b3e8e0d" target="_blank" class="mynaSuggest"> Myna Suggestion (which replaced Default Content) </a>
  18. 18. The Best Boyfriend Ever
  19. 19. @cliffseal

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