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Great Marketing Results - The Agile Marketing Way

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Learn about taking a step back and trying a different approach to marketing success – the agile way!

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Great Marketing Results - The Agile Marketing Way

  1. 1. ting Re sults –Great Mar ke g Way ke&ng  Automa&on   ar ketin eezey,  Mar gile MThe A sented by: Mathew  Sw Pre ny pa elist   actTarget®  Com Evang  An  Ex Pardot,
  2. 2. What IsAgile Marketing?
  3. 3. Waterfall MethodTrade Shows Billboards Analog Media Direct Mail ConferencesIndustry Events
  4. 4. Agile Drip NurturingPPC Webinars AdWordsSocial Email MarketingContent Marketing
  5. 5. 1#
  6. 6. TEAMAGILE  TEAM   “BRANDING” PR PostsTRADERelations Blog EventsAnalyst SHOWS “LEAD GEN” SEO Paid Search Email Linkedin Marketing CONTENT MARKETINGEvents CONTENT MARKETING MQL “DEMAND GEN” NURTURING Converting Paid Search
  7. 7. What Did You What Are You Do You HaveDo Yesterday? Doing Today? Any Hassles?
  8. 8. 2#
  9. 9. USERSTORIESAsk How, When andWhy?
  10. 10. 3#
  11. 11. -­‐  Sco@  Armstrong,  Brainrider    
  12. 12. GOAL   *Executing BETTER, then measuring and recalibrating will always get you closer to your goal.START
  13. 13. 4#
  14. 14. METRICS “BRANDING” HITs Klout Score LikesMETRICS   Page ViewsUniques “LEAD GEN” LEADS STAGES Quality of Traffic Traffic DOWNLOADS VELOCITY OF LEADS MQL “DEMAND GEN” CLOSE RATIO SQL STAGES
  15. 15. • •  PPC Create Topic Create Cover Page•  Write 2 Pages•  Advertise as “Pre-Release”•  Drive to Form for conversion•  Measure conversions against your goal•  Evaluate next steps
  16. 16. 1 DRIPCreate 3 emails at a time. That gives you plenty oftime to see how well they performed, and then 2 create 3 more. 3
  17. 17. Social
  18. 18. REPORT STAGE 1   STAGE 2   STAGE 3  
  19. 19. TOOL BOX LISTENING HootSuite Radian 6 TWEETDECKTOOLS   PROJET TRELLO BaseCamp DO.com MANAGEMENT AsanaLiquidPlanner EXECUTION MARKETING AUTOMATION
  20. 20. AdWords HITs Klout Score PPC Likes Page ViewsUniques Trade DRIP STAGE 2 Traffic  Traffic STAGE 3   LEADS Conferences Quality of Traffic Shows DO.com Email MarketingDOWNLOADS Content Marketing Industry EventsPPCVELOCITY Radian 6OF LEADS Webinars TWEETDECK MQL Asana TRELLO HootSuite MARKETING TWEETDECK STAGE 1Drip Nurturing SQL AUTOMATION LiquidPlanner   STAGESUSER Analog STAGES MediaSTORIES CLOSE RATIO Social
  21. 21. Contact InfoMathew Sweezey Pardot, An ExactTarget® CompanyMarketing Automation Evangelist 950 East Paces Ferry Rd Suite 3300mathew.sweezey@pardot.com Atlanta, Georgia 30326@msweezey   404.492.6848 - 877.3B2B.ROI   www.pardot.com    

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