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Smarter Marketing: ROI in 90 Seconds


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Even for marketers who haven't yet purchased Pardot or similar marketing automation platforms, there are helpful tips and guidelines that can help you calculate the ROI of any marketing campaign, even those not tied directly to revenue.

From social media, blogging, and other types of inbound marketing to comprehensive email and lead generation campaigns, marketers can always tie their marketing dollars back to ROI. For marketers looking for even more precision and insight from their reporting, Pardot can can close the look on your campaigns with accurate ROI reporting.

Published in: Marketing
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