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With the reach of marketing messages growing exponentially with new tools and tactics, lead generation is more than ever about quality over quantity. You need to be able to identify your most promising sales leads at a glance and receive notifications when leads become sales-ready. Enter, lead scoring.
In this video, Mathew Sweezey explains the basics in 90 seconds — taking your marketing leads from a best guess in terms of quality, to a formula designed for sales and marketing success.