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Smarter Marketing: Email Engagement

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Email remains the workhorse for the modern marketer. Getting more opens, a higher click-through-rate, and higher rate of conversion is all a matter of implementing the right email engagement strategy. If you are looking to engage more readers with your emails, Mat Sweezey offers some helpful tips in this short video and explains how marketing automation can help improve your email results on every campaign.

Published in: Marketing
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