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Smarter Marketing: 5 Simple Content Marketing Secrets


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With 82% of B2B marketers reporting an increase in content creation over the next 12 months, content is clearly in the B2B marketing spotlight. However, even with such a strong focus on content, many companies are still finding themselves with a creation process that is, well, less than tidy. That's why in this edition of our Smarter Marketing Series, Mat Sweezey lists off his top five content tips that will help create a solid framework for content success.

Published in: Marketing
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