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Sales vs. Marketing: The Original Game of Thrones

Pardot
Pardot

With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There is a lot at stake in this struggle! To help you identify the pain points, mindsets, and opportunities for peace between these two departments, we have put together the fun and informative infographic below.

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A LOOK INSIDE THE STRUGGLE FOR
POWER TERRITORY & RECOGNITION
LET’S TAKE A LOOK AT THE HOUSES BATTLING FOR
POWER IN OFFICES EVERY DAY
Sales vs. Marketing: The Original Game of Thrones
LIKE MOST GREAT BATTLES, THE FIGHT BETWEEN SALES
AND MARKETING IS ABOUT TERRITORY
Sales vs. Marketing: The Original Game of Thrones
Sales vs. Marketing: The Original Game of Thrones
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Sales vs. Marketing: The Original Game of Thrones

  • 1. A LOOK INSIDE THE STRUGGLE FOR POWER TERRITORY & RECOGNITION
  • 2. LET’S TAKE A LOOK AT THE HOUSES BATTLING FOR POWER IN OFFICES EVERY DAY
  • 4. LIKE MOST GREAT BATTLES, THE FIGHT BETWEEN SALES AND MARKETING IS ABOUT TERRITORY
  • 7. LET’S TAKE A LOOK AT THE COMBATANTS ON EACH SIDE OF THIS FIGHT AND WHAT IS DRIVING THEM
  • 10. DESPITE THEIR DIFFERENCES, MARKETING AUTOMATION PROVIDES A CHANCE FOR PEACE BETWEEN THESE HOUSES
  • 11. With features like lead nurturing, automatic lead scoring and grading, and accurate ROI reporting, automation has the power to finally align sales and marketing to create one cohesive, powerful team.
  • 13. CHECK OUT THESE OTHER HANDY MARKETING RESOURCES: Business Blogging Handbook Marketing With Infographics eBook Marketing Automation Success Kit