Designing within PardotKati NewburgTraining Coordinator
What we’re covering today• Using HTML/CSS within Pardot• Emails & Email Templates• Forms & Prospect Fields• Layout Templat...
HTML/CSS in Email• Code like its 1999• Background images are not supported• In-line CSS• Avoid the Junk Folder   o Text-to...
Emails & Email Templates• Emails  o Marketing Emails  o Newsletters  o Sales Reps Emails• Email Templates  o Autoresponder...
Drip Program Email Actions• "Have they clicked the link?"    o We only check if they clicked any link so drip     program ...
Variable Tags in Emails• Variable tag drop down• Can make use of custom fields!• User HTML/Text signatures
Forms & Prospect FieldsForms  • Prospect Fields    • CSS Classes  • Above form content  • Below form content  • Style Tab ...
Forms & Prospect FieldsForms  o Embedded  o Pardot-hosted Landing Page  o Using Layout Templates
Layout Templates• Import existing URL• %%content%%• %%title%%• %%description%%• CSS
Landing Pages• Opening General Content• Choose Layout Template, Form• %%title%% set on Landing Page• %%description%% for S...
Form Handlers• You build form hosted on your site• Map fields to Pardot• Pardot generates a post location to add to your  ...
What we covered• Using HTML/CSS within Pardot• Emails & Email Templates• Forms & Prospect Fields• Layout Templates• Landin...
Questions?You can also reach out to:• Implementation Coordinator• support@pardot.com
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[Pardot Now] Designing within Pardot

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[Pardot Now] Designing within Pardot

  1. 1. Designing within PardotKati NewburgTraining Coordinator
  2. 2. What we’re covering today• Using HTML/CSS within Pardot• Emails & Email Templates• Forms & Prospect Fields• Layout Templates• Landing Pages 
  3. 3. HTML/CSS in Email• Code like its 1999• Background images are not supported• In-line CSS• Avoid the Junk Folder o Text-to-image ratio o Spammy words in subject & body o CAN-SPAM Compliance• Email Testing
  4. 4. Emails & Email Templates• Emails o Marketing Emails o Newsletters o Sales Reps Emails• Email Templates o Autoresponders o Drip Program Emails
  5. 5. Drip Program Email Actions• "Have they clicked the link?"  o We only check if they clicked any link so drip program emails need to be designed with one prominent link.•  "Have they opened the email?"  o We check if theyve loaded the images of the HTML version of your email
  6. 6. Variable Tags in Emails• Variable tag drop down• Can make use of custom fields!• User HTML/Text signatures
  7. 7. Forms & Prospect FieldsForms • Prospect Fields • CSS Classes • Above form content • Below form content • Style Tab • reCAPTCHA
  8. 8. Forms & Prospect FieldsForms o Embedded o Pardot-hosted Landing Page o Using Layout Templates
  9. 9. Layout Templates• Import existing URL• %%content%%• %%title%%• %%description%%• CSS
  10. 10. Landing Pages• Opening General Content• Choose Layout Template, Form• %%title%% set on Landing Page• %%description%% for SEO• Hide from Search Engine indexing 
  11. 11. Form Handlers• You build form hosted on your site• Map fields to Pardot• Pardot generates a post location to add to your forms code• Pardot collects data and provides error verification 
  12. 12. What we covered• Using HTML/CSS within Pardot• Emails & Email Templates• Forms & Prospect Fields• Layout Templates• Landing Pages 
  13. 13. Questions?You can also reach out to:• Implementation Coordinator• support@pardot.com

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