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Marketing wonders why the sales department isn’t closing more deals with all the great leads they’ve generated. Sales wonders what fantasy world marketing operates in when the latest “hot lead” simply clicked a link for a chance to win an iPad. Review this case study of how The TRACOM Group used Pardot and Salesforce.com to successfully align marketing and sales efforts. It will cover understanding your sales process and marketing’s role, identifying the buying indicators of individuals and organizations, and more!