Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

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Repurposed content is the currency of the social Web. In this session, you will learn how marketers can effectively and continually update their social, email, and website without relying solely on their own output. Scribit CEO, Gregg Freishtat, gives simple techniques and steps that you will want to use immediately to start fueling all your marketing programs to drive more sales from your prospects, and more engagement from your customers.

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Pardot Elevate 2012 - Fuel Your Social and Email Marketing Programs with Valuable Content

  1. 1. Monumental Change Gregg Freishtat Gregg@Scribit.com
  2. 2. Monumental Change Huge budgets shifting…..
  3. 3. The Quicker Picker Upper Does not work online…..
  4. 4. Product Marketing is Dead Inbound marketing….. Content Marketing…… Audience Marketing…..
  5. 5. Marketing Automation 1.0 complete You have Pardot….. And Salesforce.com…. And Google analytics….But everyday you have wake up and say something.
  6. 6. Sharing is not a business concept (think about it) But Consumers demand it… And everyone’s doing it…. What’s the harm?
  7. 7. Brands are not Publishers And should be happy about that…..
  8. 8. Three Types of Content Organic and Homegrown….. Outsourced….. Premium Branded……All are important and are here to stay.
  9. 9. The little white lie of Content Marketing Impossible to meet consumer expectations…..
  10. 10. Scribit – FUEL for your: Email Marketing/Automation Content Marketing Social Media Marketing Web Site Thought Leadership
  11. 11. Live DemoThey are great when they work…..
  12. 12. CONTENT MATTERS
  13. 13. Gregg Freishtat CEO, ScribitGregg@Scribit.com Stop by for a demo. Thanks.

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