Marketing Automation for Trade Shows

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There’s a reason we’ve written blog posts about trade shows and published infographics on the subject over the past few months. Marketing automation is a great tool to complement your trade show efforts, and can help you before, during, and after the trade show occurs by giving you the ability to:

* set up landing pages to collect lead information
* segment your email communications based on geography, interests, and more — making it easier to send out targeted and relevant trade show invites
* prepare autoresponders that will send your leads helpful information as soon as they submit one of your trade show forms
* automate follow-up with your leads after the trade show has ended
* assign trade show leads to the appropriate sales reps for follow up.

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Marketing Automation for Trade Shows

  1. 1. Want to learn more about usingmarketing automation for tradeshows? Download your free copy ofour newest eBook: “LeveragingMarketing Automation forTrade Shows.” Get Your Free Copy
  2. 2. CHECK OUT THESE OTHER HANDY MARKETING RESOURCES:CHECK OUT THESE OTHER HANDY MARKETING RESOURCES:Business Blogging Marketing With Marketing Automation Handbook Infographics eBook Success Kit

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