For B2B marketers with long, complex sales cycles, landing pages are an essential tool for generating new leads. However, despite being very straighforward tools, landing pages are rarely optimized to their full potential! The typical landing page loses over half of its visitors immediately. This leaves a company with only a tiny portion of visitors being converted to leads. So how do you not only keep visitors on your page, but successfully convert them into leads? This infographic has your back.