Landing Page Lessons

2,251 views

Published on

During this 1/2 hour webinar blitz, we will explore landing page building essentials, analysis, and even landing page revision - and discover ways to help you reach your highest landing page conversion potential!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,251
On SlideShare
0
From Embeds
0
Number of Embeds
1,387
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Landing Page Lessons

  1. 1. Landing  Page  Lessons  Ge-ng  Schooled  in  Conver5ng  Leads  Faster  Presented  by:    Ka#  Newburg,  Training  Coordinator,  Pardot  Tuesday,  July  3,  2012  
  2. 2. Agenda  • Who  am  I?  • Common  Landing  Pages  • Key  Components  • Shorter  Forms  • Op#mizing  Landing  Pages  
  3. 3. Who  Am  I?    
  4. 4. What  makes  a  Landing  Page?  So  we’re  all  on  the  same  page…  
  5. 5. Types  of  Landing  Pages  • Whitepaper  Download  • Webinar  Registra#on  • Free  Trial  • Request  a  Demo  • Event  Sign-­‐Up   What  do  these  have  in  common?  
  6. 6. Key  Components  • Clear  Objec#ve  • Concise  Descrip#on  • Call  to  Ac#on  • Short  Form  • Provides  informa#on  or  value  
  7. 7. Shorter  Forms  Get  their  foot  in  the  door  
  8. 8. How  many  fields?   •  Ideal  is  4-­‐5   •  First  Name   •  Last  Name   •  Email  Address   •  Company   •  No  more  than  10   •  Propor#onate  collateral   •  What  would  you   exchange  for  similar   informa#on?  
  9. 9. What  fields  to  include?  
  10. 10. How  to  make  forms  easier?   Pre-­‐populate  when  possible   •  BeXer  User  Experience   Progressive  Profiling   •  Ask  for  data  in  smaller  por#ons   •  Higher  conversion  rate  
  11. 11. Op5mizing  Landing  Pages  Knocking  their  socks  off  
  12. 12. Remove  Naviga5on  
  13. 13. Keep  It  Above  the  Fold   Newspaper  Rule   •  Biggest  story  up   top   •  Limit  scrolling   •  Call  to  ac#on   above  the  fold  
  14. 14. Have  Clear  Objec5ves   http://www.sugarcrm.com/Free_Trial
  15. 15. Leverage  Images  &  Video   •  Images  should   complement   offer   •  Images  naturally   draw  the  eye   away  from  copy  
  16. 16. Email  Content  Get  BeVer  Informa5on  •  System  cannot  be  gamed  •  Capture  bounces  /  opens  /  Click-­‐Throughs  
  17. 17. What  Did  We  Cover  • Common  Landing  Pages  • Key  Components  • Shorter  Forms  • Op#mizing  Landing  Pages  
  18. 18. Ques5ons?  
  19. 19. Contact  Informa5on   Pardot  Ka5  Newburg   950  East  Paces  Ferry  Rd  Training  Coordinator   Suite  3300  Client  Services   Atlanta,  Georgia  30326  ka#.newburg@pardot.com  @Ka#_Newburg   404.492.6848   877.3B2B.ROI   www.pardot.com  

×