Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

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Mathew Sweezey presents on marketing challenges today and the benefits of integration your CRM and your marketing efforts.

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Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

  1. 1. Can you Live without Marketing Automation? <br />Why Integrated Marketing Automation is a Must<br />Mathew Sweezey<br />
  2. 2. What is ahead <br />A little about me<br />Marketing,like it was 1999<br />The Smartest man in 1999<br />The Real World <br />Apprenda: A Marketing Automation Success Story<br />
  3. 3. Mathew Sweezey<br />Director of Sales, Pardot Europe <br />
  4. 4. Jesse<br />
  5. 5. Me<br />
  6. 6. Prince:<br />He recorded<br />“Party like its 1999” <br />
  7. 7. Excel<br />Silo Tools<br />Salesforce 1999<br />
  8. 8. Email<br />CRM<br />Website<br />Excel<br />Silo Tools<br />
  9. 9. Number of Leads<br />ROMI<br />
  10. 10. “Spreadsheet”<br />“Jockey”<br />
  11. 11. Lead A<br />Lead B<br />
  12. 12. Form = Lead <br />Excel<br />Trying to create these would invoke another type of "Four Letter” word in 1999<br />
  13. 13. “This is not a lead”<br />The Lead Black hole<br />
  14. 14. 1999<br />Silo Tools<br />
  15. 15. Smartest Man in 1999<br />
  16. 16. Excel<br />Content<br />
  17. 17. Excel<br />Silo Tools<br />Woof Woof <br />
  18. 18. Marketing <br />Automation<br />In 1999<br />
  19. 19. 2011<br />Silo Tools<br />
  20. 20. Marketing<br />Automation <br />It’s what happens when your CRM, Email, and Website are all in one house<br />Silo Tools<br />
  21. 21. Excel<br />Salesforce.com 2011<br />
  22. 22. Excel<br />Big Brother Tracking<br />
  23. 23. Lead Scoring<br />Excel<br />
  24. 24. Cold Leads In<br />MQL Out<br />Silo Tools<br />
  25. 25. Sales now bows to your Greatness<br />
  26. 26. Excel<br />Automatic ROI Tracking<br />
  27. 27. Thinks you deserve a Promotion<br />So Jealous!<br />
  28. 28. Excel<br />Silo Tools<br />
  29. 29. Form Submission<br />Salesforce.com<br />Excel<br />Auto-responder Email <br />Silo Tools<br />
  30. 30. Marketing Team of 2<br />Salesforce.com<br /> + <br />Marketing Automation <br />Excel<br />Silo Tools<br />
  31. 31. 40<br />300<br />Excel<br />Leads per month <br />Silo Tools<br />
  32. 32. Sales connectswith 1 in 4 MQLs instead of 1 in 18<br />Excel<br />Silo Tools<br />
  33. 33. www2.Pardot.com/dreamforce2011<br />Excel<br />Silo Tools<br />
  34. 34. Mathew Sweezey<br />Mathew.sweezey@pardot.com<br />@msweezey<br />

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