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International Marketing


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Presentation on Sub-saharan Africa

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International Marketing

  1. 1. Data for SubSaharanAfrica<br />Presented By :<br />AlindAgarwal<br /> Paras KumarRohitTomar<br />
  2. 2. Introduction <br /><ul><li>Sub-Saharan Africa is a geographical term used to describe the area of the African continent which lies south of the Sahara,
  3. 3. The Sub-Saharan region is also known as Black Africa, in reference to its many black populations
  4. 4. Sub-Saharan Africa is the poorest region in the world
  5. 5. The region contains most of the least developed countries in the world. </li></li></ul><li>Demographics : Sub- SaharanAfrica<br />Sub-Saharan Africa’s population growth in both rural and urban areas is the highest in the world.<br />Malaria is a chronic impediment to economic development. The disease slows growth by about 1.3% per year<br />According to the World Bank, the region's GDP would have been 32% higher in 2003 had the disease been eradicated in 1960<br />
  6. 6. Languages and Ethnic group<br />Sub-Saharan Africa displays more diversity than anywhere in the world. The region speaks 1000 languages, which is 1/6 of the world's total.<br />The distribution of the Afro-Asiatic languages within Africa is principally concentrated in North Africa and Horn of Africa.<br />
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  8. 8. Religion<br />In terms of religion, North Africa is mostly Muslim (shown in green), while Sub-Saharan Africa, with the exception of the Horn of Africa,Sudan, the Swahili coast, and the Sahel, is mostly Christian (shown in red). Throughout much of the continent, there are also traditional African religions.<br />
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  10. 10. Demographics : Facts and figures<br />
  11. 11. Life expectancy in some Southern African countries 1958 to 2003<br />
  12. 12. Facts and Figures Continued..<br />Demographics Data for Sub Saharan Countries<br />
  13. 13. Economy of Sub Saharan Africa<br />Facts and Figures Co<br />
  14. 14. States and Markets <br />Three of the top ten reformers in business in 2007-2008 are Sub-Saharan countries<br />Senegal, Burkina Faso, and Botswana<br />Mauritius, the Sub-Saharan African country with the most favourable business regulations, is among the top 25 countries as measured by the doing Business “ease of doing business” measure.<br />
  15. 15. Debts of sub-Saharan Africa<br />Sub Saharan Africa’s total external debt in 2007 increased to $195 billion increased from $172 billion in 2006.<br />The external debt-to-GNI ratio is 41 percentage points lower than the level in 2000<br />The debt service to exports ratio declined from 12 percent in 2000 to 5 percent in 2007<br />