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Cloud Storage Trends<br />Making Money in 2009<br />Cameron Bahar<br />Founder & CTO<br />August 12th, 2009<br />
Cloud Storage – The Big Picture<br />Cloud Applications<br /><ul><li>Growing rapidly
Well understood</li></ul>Cloud  App<br />Cloud Compute - Crowded<br /><ul><li>Relying on the heavy lifting from  VMware an...
Scale commodity compute
Flexibly slice and manage</li></ul>Cloud Compute<br />Cloud Storage<br />Storage Intensive App Ecosystem<br />Cloud Storag...
Scale commodity storage
Flexibly slice and manage</li></ul>ATMOS<br />ParaScale - the VMware / Xen of Cloud Storage?<br />
Thinking about Cloud Services? 		Storage is the Starting Place<br />“Cloud storage is the low-hanging opportunity; cloud c...
Cloud Storage – Provider Segmentation<br />Potential Entry Models<br />Players<br />Average Monthly<br />Bill<br />Compete...
Integrated Cloud Service Providers<br />Speed adoption – Go to where the data is today<br />Standard protocols enable deve...
Integrated Cloud Service Providers			Differentiate on Support<br />Full service and support<br />Become a cloud transition...
Integrated Cloud Service Providers			Differentiate on Offerings<br />Build shared or dedicated clouds, offer application s...
Carpathia Hosting<br />Hosted Private Clouds<br />Different cloud services vs. Amazon’s one-size-fits-all megacloud<br />E...
Integrated Cloud Service Providers 			Example Use Cases<br />Disaster Recovery<br />Customer off-site backup storage<br />...
Cloud Storage Components<br />You  Need to Consider All Three Components<br />CloudStorage Infrastructure<br />
The Data Access Layer<br />You need both WAN and LAN access<br />HTTP, WebDAV and FTP are the current standards<br />REST ...
The Data Access Layer<br />Avoid Proprietary Interfaces<br />Custom REST APIs require custom clients<br />Ask yourself who...
The Storage Infrastructure Layer<br />Cloud Storage is about storing data in a flexible and economical way<br />Without st...
The Storage Infrastructure Layer<br />Cloud Storage requires simple scale out and automated data management<br />Look for ...
Billing and Provisioning API<br />The solution should integrate with your environment<br />Don’t be forced to implement ye...
Cloud Storage Deployment Strategy<br />
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ParaScale At The HostingCon Show

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Best practices in creating a cloud storage offering. Designed to assist service providers in evaluating cloud storage platforms.

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ParaScale At The HostingCon Show

  1. 1. Cloud Storage Trends<br />Making Money in 2009<br />Cameron Bahar<br />Founder & CTO<br />August 12th, 2009<br />
  2. 2. Cloud Storage – The Big Picture<br />Cloud Applications<br /><ul><li>Growing rapidly
  3. 3. Well understood</li></ul>Cloud App<br />Cloud Compute - Crowded<br /><ul><li>Relying on the heavy lifting from VMware and Xen
  4. 4. Scale commodity compute
  5. 5. Flexibly slice and manage</li></ul>Cloud Compute<br />Cloud Storage<br />Storage Intensive App Ecosystem<br />Cloud Storage - Emerging<br /><ul><li>Analogous to cloud computing
  6. 6. Scale commodity storage
  7. 7. Flexibly slice and manage</li></ul>ATMOS<br />ParaScale - the VMware / Xen of Cloud Storage?<br />
  8. 8. Thinking about Cloud Services? Storage is the Starting Place<br />“Cloud storage is the low-hanging opportunity; cloud compute is harder” Tier-1 Research<br />There is no recession for data growth<br />Customers are open to the conversation<br />It’s about saving money, an economic, not a technology sale<br />Tier-1 Research – Cloud Infrastructure Services 1: Managed Hosters<br />
  9. 9. Cloud Storage – Provider Segmentation<br />Potential Entry Models<br />Players<br />Average Monthly<br />Bill<br />Compete on<br />© 2007--2009 ParaScale, Inc. Cupertino, California; CONFIDENTIAL; Page 4<br />
  10. 10. Integrated Cloud Service Providers<br />Speed adoption – Go to where the data is today<br />Standard protocols enable development-free transitions to cloud storage<br />Move legacy data and applications to a hosted model<br />Economic sale, not technology<br />Help customers avoid storage CAPEX<br />Custom REST APIS<br />Standard WAN<br />Protocols<br />Standard LAN<br />Protocols<br />Worldwide Unstructured Data Capacity<br />Conceptual Representation<br />
  11. 11. Integrated Cloud Service Providers Differentiate on Support<br />Full service and support<br />Become a cloud transition advisor to your customers<br />Perform the installation and application migration <br />Deliver enterprise SLAs<br />Provide excellent support<br />
  12. 12. Integrated Cloud Service Providers Differentiate on Offerings<br />Build shared or dedicated clouds, offer application services, the customer decides<br />Host dedicated clouds for security<br />Offer on-premise managed storage clouds<br />Offer multi-tenant clouds for economy<br />The “Mass Providers” only offer one-size-fits-all<br />
  13. 13. Carpathia Hosting<br />Hosted Private Clouds<br />Different cloud services vs. Amazon’s one-size-fits-all megacloud<br />Enterprise and government customers get cloud economies – without owning the infrastructure, but with the isolation they want<br />“We see tremendous demand from our customers for ‘cloud bursting’”<br />“We have been working closely with ParaScale to allow us to blend the benefits of traditional hosted solutions with cloud technology.” <br />
  14. 14. Integrated Cloud Service Providers Example Use Cases<br />Disaster Recovery<br />Customer off-site backup storage<br />Shared storage for cloud compute<br />Massive repository for customer and golden VM images<br />Healthcare record storage<br />Enables access from anywhere, with appropriate physical security, isolation, work processes<br />Video file storage with transcoding<br />Automated system integrated with compute<br />CDN origin storage<br />A practical, affordable alternative to mainstream $$$ CDNs<br />
  15. 15. Cloud Storage Components<br />You Need to Consider All Three Components<br />CloudStorage Infrastructure<br />
  16. 16. The Data Access Layer<br />You need both WAN and LAN access<br />HTTP, WebDAV and FTP are the current standards<br />REST is the future; but which REST?<br />Fast LAN access to “where the data is today”<br />The quickest path to revenue is standard protocols<br />Don’t try to force your customers to change for your infrastructure<br />
  17. 17. The Data Access Layer<br />Avoid Proprietary Interfaces<br />Custom REST APIs require custom clients<br />Ask yourself who is building and maintaining these clients?<br />Will they keep up with changing operating systems and devices?<br />Will my customers accept installing this software on their systems?<br />Will backup and application vendors write to this API?<br />Stick to standards and avoid regrets down the road<br />
  18. 18. The Storage Infrastructure Layer<br />Cloud Storage is about storing data in a flexible and economical way<br />Without storing data, it’s not cloud storage<br />Software running on commodity hardware<br />Leverage your preferred vendor relationships<br />Repurpose existing hardware<br />
  19. 19. The Storage Infrastructure Layer<br />Cloud Storage requires simple scale out and automated data management<br />Look for a solution that can grow with your business<br />Plan for end-to-end multi-site management<br />Secure multi-tenancy is a must<br />Consider the ramifications of massive growth<br />
  20. 20. Billing and Provisioning API<br />The solution should integrate with your environment<br />Don’t be forced to implement yet another portal interface<br />Consider how you will automate the end-to-end customer lifecycle<br />Leverage SOAP or REST APIs<br />
  21. 21. Cloud Storage Deployment Strategy<br />
  22. 22. Understand Your Market<br />Take a hard look at your customers and your capabilities before you decide on how to play in the cloud market<br />Avoid “build it and you will get run over” strategies<br />Focus on your core competency and current customer base<br />Understand the amount of data you intend to store for your customers<br />
  23. 23. Determine the Scope of Your Offerings<br />What other cloud services are already available and how will you compete? <br />Will you use different performance characteristics and SLAs to create different clouds or services? <br />Will you replicate data to distributed sites? <br />When you succeed will the architecture scale?<br />
  24. 24. Differentiate Your Offering<br />It’s about more than storage<br />In the end customers have applications driving storage requirements<br />Integrate the complete stack and reduce your infrastructure spend and provide increased value<br />
  25. 25. Always perform a proof of concept within your environment<br />Don’t believe the hype<br />Your team will be deploying and using this solution for many years<br />Vendor performance and scale benchmarks are often corner use-cases<br />Simple to manage is easy to claim, proving it requires hands-on testing<br />Download the free version today<br />
  26. 26. Simple Standard Data Access<br />Provisioning & Billing<br />Changing the Economics of Bulk File and Content Storage<br />Storage Infrastructure<br />Differentiated Offerings<br />For more information:<br />www.parascale.com<br />

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