Youth & Mobile   made for each other
About half of teens interviewed say they would die without their mobile phone & ability to make calls. Texting was not far...
The two biggest motivators of mobile usage for teens are: 1- Staying in touch, and 2- (surprise) feeling safe
Mobile gaming is not so important to teenagers.
Status is first established by the clothes teens wear, and secondly by the phones they own
what the phone does is more important than the way it looks
Teens love ring tones, but they like texting and picture messaging, and more than surfing the web
Teens like small phones but with a lot of features
Teens text more than they talk on the phone Teens like text because it allows them to multi-task, that it's fast, easy, an...
Overall teens care less about gaming than communication when it comes to mobile
One is three teens browse the mobile web. Top apps are email and social networking. However, most social networking taking...
 
Upcoming SlideShare
Loading in …5
×

Youth & mobile

694 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
694
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Youth & mobile

  1. 1. Youth & Mobile made for each other
  2. 2. About half of teens interviewed say they would die without their mobile phone & ability to make calls. Texting was not far behind.
  3. 3. The two biggest motivators of mobile usage for teens are: 1- Staying in touch, and 2- (surprise) feeling safe
  4. 4. Mobile gaming is not so important to teenagers.
  5. 5. Status is first established by the clothes teens wear, and secondly by the phones they own
  6. 6. what the phone does is more important than the way it looks
  7. 7. Teens love ring tones, but they like texting and picture messaging, and more than surfing the web
  8. 8. Teens like small phones but with a lot of features
  9. 9. Teens text more than they talk on the phone Teens like text because it allows them to multi-task, that it's fast, easy, and cheap
  10. 10. Overall teens care less about gaming than communication when it comes to mobile
  11. 11. One is three teens browse the mobile web. Top apps are email and social networking. However, most social networking taking plane on the PC.

×