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Growth Hacking with Predictive Analytics
Andrew Ahn | Group Manager, LinkedIn Sales Solutions Marketing
Wenjing Zhang | Se...
2
Our mission:
Connect the world’s professionals
to make them more productive
and successful.
3
347M+
members
For our customers
Hire
Power the world’s hires
Market
Be the most effective
platform for marketers to
engage with professi...
5
LinkedIn Sales Solutions mission:
Connect the world’s buyers and
sellers to build relationships.
LinkedIn Sales Navigator
6
Focus on the
right people
Stay informed Build trust
Q:
How do you find out what works
to accelerate growth?
7
A:
A/B testing!
8
9
Example 1: visual layout
10
Example 2: messaging test
11
Why A/B test?
• De-risk business by evaluating multiple options
• Find small changes that lead to a big impact
• Know w...
What if you knew?
12
13
What if you knew…
… who is going to respond to our offer?
+ + =
Member
Demographic
Site
Engagement
Social Network
14
What if you knew…
… who is using LinkedIn to find leads?
15
What if you knew…
… who in your team can exceed quota?
51% more likely
to exceed quota
3x more likely to
go to club
Pro...
In conclusion…
16
17
It’s our journey from from guessing…
18
… to knowing!
Thank You!
@aahntastic
19
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Growth Hacking with Predictive Analytics

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This was presented at the Predictive Analytics Innovations Summit, San Diego, on Feb 13, 2015.

It's an overview of how we've used A/B testing approaches and predictive analytics applied across various parts of the product to accelerate growth and create value to customers.

Published in: Data & Analytics
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Growth Hacking with Predictive Analytics

  1. 1. Growth Hacking with Predictive Analytics Andrew Ahn | Group Manager, LinkedIn Sales Solutions Marketing Wenjing Zhang | Senior Manager, Business Analytics
  2. 2. 2 Our mission: Connect the world’s professionals to make them more productive and successful.
  3. 3. 3 347M+ members
  4. 4. For our customers Hire Power the world’s hires Market Be the most effective platform for marketers to engage with professionals Sell Be the start of every sales opportunity
  5. 5. 5 LinkedIn Sales Solutions mission: Connect the world’s buyers and sellers to build relationships.
  6. 6. LinkedIn Sales Navigator 6 Focus on the right people Stay informed Build trust
  7. 7. Q: How do you find out what works to accelerate growth? 7
  8. 8. A: A/B testing! 8
  9. 9. 9 Example 1: visual layout
  10. 10. 10 Example 2: messaging test
  11. 11. 11 Why A/B test? • De-risk business by evaluating multiple options • Find small changes that lead to a big impact • Know what you don’t know through testing
  12. 12. What if you knew? 12
  13. 13. 13 What if you knew… … who is going to respond to our offer? + + = Member Demographic Site Engagement Social Network
  14. 14. 14 What if you knew… … who is using LinkedIn to find leads?
  15. 15. 15 What if you knew… … who in your team can exceed quota? 51% more likely to exceed quota 3x more likely to go to club Promoted to VP 17 months faster
  16. 16. In conclusion… 16
  17. 17. 17 It’s our journey from from guessing…
  18. 18. 18 … to knowing!
  19. 19. Thank You! @aahntastic 19

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