A new concept that can excel in the field of marketing

2. Presented By:Parag Shah – 04
Shruti Poddar – 24

3. Porters5 Forces

4. Treat from new entrance
Itself is a new entrance
Bargaining power of
customer
?
Industrial Rivalry
Canon, Panasonic
Treat from substitues
It itself is a substitute to
projectors
Bargaining power of
supplier
Projector light ,USB
input , switches
circuits , joystick
pointer laser

5. STPD
S – Segmentation
T – Targeting
P – Positioning
D – Differentiation

6. Segmentation
• Urban cities
• Metropolitan cities
• High socio-economic status

7. Targeting
• Education Institution
• Industries
• MNC
• Tutorials
• High profile corporates (In India)

8. Positioning
• Handy
• Lighter in weight
• Cost effective
• User friendly

9. Differentiation
• The Product is Unique so our Unique Selling
Point will be the product itself.

10. Marketing Mix
4 P’s of Marketing:1.
2.
3.
4.
Product
Price
Promotion
Place

11. 1. Product
• Product stage : Introduction Stage
• Product Mix :
– Length : Metal & Plastic
– Depth : Range up to 50mts & 100mts

12. 2. Price
Objective
 Market penetration
 Maximization of profit

13. Estimated Cost









Metal / Plastic: Rs 210/Lithium Battery: Rs 2500/Labor: Rs 20/- per piece
Button: Rs 20/- per piece
Project Light: Rs 500/USB Input : Rs 50/Circuit : Rs 200/Bluetooth: Rs 100/Laser Pointer : Rs 200/-

14. Calculation Method: Cost + Profit
Cost = 3800
Profit = 25%
Selling price :3800 + 950 =
Benefits for Customer
1year warranty.
Rs 4750 /-

15. 3. Promotion
• Personal Selling
• Direct marketing
• Public Relation

16. 4. Place
• Retail Shops
• Online Shopping
– Vijay Sales
– Jabong
– Croma
– Yebhi
– Ezone
– Myantra

17. Advantages
• Portable
• User Friendly
• Low maintenance cost

18. Disadvantages
• It is only used for PowerPoint
presentations.
• It cannot be connected to computer.
• Only medium that supports it is pen drive
so no other devices can be connected to it.

19. SWOT Analysis

20. S - Strengths
1. Portable
2. Low Cost
3. Available in retail shops
O - Opportunities
1. Innovative Product
2. No Competitors
W - Weakness
1. Disadvantages
T - Threats
1. No Threats

21. PEST ANALYSIS
P – Political
E – Economical
S – Social
T – Technological

22. • Political factors include areas such as tax
policy, labor law, trade restrictions, tariffs and
political stability.
• Economic factors include economic
growth, interest rates, exchange rates and
the inflation rate.
• Social factors include population growth rate,
age distribution, career attitudes, emphasis on
durability & user friendly .
• Technological factors include technological
aspects such as R&D activity, automation,
barriers to entry & technical mechanisms.