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For the last two months our in-depth article series on gambling trends has focused solely on gambling's proliferation within various markets. We've analyzed global gambling growth, forecast future growth in Europe and assessed the potential for the rapid rise of online gambling in emerging markets like Asia and South America. Each of these articles has focused on place - in essence, where is online gambling strongest or likely to be strong soon? In this, the fourth article in the series, we turn our attention to people. Who are the people betting online? Who prefers online slots and who prefers poker? And what is the age, gender and educational breakdown of gamblers across game types? Though some of the article will compare gamblers by country (i.e. place), the real focus is the people inside of those places.