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Andrea Paraboschi - Andrea Piccaluga - Alberto Di Minin
Innovation in sports:
towards new paradigms
for R&D
Andrea Paraboschi
Ph.D. student in Innovation Management!
Engineering background!
Research domain: Smart Cities and TELCO ...
3
Andrea Piccaluga Alberto Di Minin
Assistant Professor of Innovation Management!
H2020 Delegate for Italy 

(SME + Access...
Research question
❖ How R&D in the sports domain is changing?!
❖ Different typologies of innovations!
❖ Driving forces cha...
Sports and technology
5
Technology in sports. A long history
Haltéres, found in Corinth in 500 BC
Source: http://ancientolympics.arts.kuleuven.be
...
Technology in sports. A long history
Religion Entertainment
Aesthetic Measurement
RECORD
Craftmanship
Mass
production
7
Innovation in sports
“Product as a system” !
innovations
Component
innovations
Typology of innovation Object of innovation...
Innovation in sports
9
“Product	
  as	
  a	
  
system”	
  
innovation
Component	
  
innovation
Collateral	
  
innovation
I...
Towards the third industrial revolution
10
Industrial+revolu/on+
176041840+
2°+Industrial+revolu/on+
184041870+
3°+Industr...
Towards the third industrial revolution
11
The evolution of the R&D approach in sports
12
User
innovation
Closed
innovation
Open
innovation
Driving forces behind the evolution of approach
13
1 Demand fragmentation (e.g. skis —> skis, snowboard, snow blades…)
2 I...
The evolution of the R&D approach in sports
14
Open !
InnovationCompany-university
partnership
Brazuca and Jabulani
world-...
The evolution of the R&D approach in sports
15
User !
Innovation
Windsurfing
Invented by “the
Hawaiians” (7 people)
in 1970...
The evolution of the R&D approach in sports
16
User !
Innovation
Snowboard
Invented by J. Burton
and many of his “lead-
us...
The evolution of the R&D approach in sports
17
“Product	
  as	
  a	
  
system”	
  
innovation
Component	
  
innovation
Col...
Case study - Prince sport systems
Prince O-3 technology
18
Case study - Prince sport systems
Prince O-3 technology benefits
19
Case study - Prince sport systems
Hoyt archery with O-Tech technology
Grays O Tech 8000 Megabow !
Field Hockey stick 20
Case study - Prince sport systems
Reebok lax handleReebok baseball bat
21
Case study - Prince sport systems
Penn fishing rodHD Sports Ice Skates
22
Conclusions
❖ A new taxonomy to classify innovations in the sports
sector has been introduced!
❖ We are moving towards a s...
Thank you
for your attention
a.paraboschi@sssup.it www.paraboschi.it
24
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Innovation in Sports: towards new paradigms for R&D

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Paper presentation - R&D Management Conference 2014 - Stuttgart

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Innovation in Sports: towards new paradigms for R&D

  1. 1. Andrea Paraboschi - Andrea Piccaluga - Alberto Di Minin Innovation in sports: towards new paradigms for R&D
  2. 2. Andrea Paraboschi Ph.D. student in Innovation Management! Engineering background! Research domain: Smart Cities and TELCO strategy 2 scholarship
  3. 3. 3 Andrea Piccaluga Alberto Di Minin Assistant Professor of Innovation Management! H2020 Delegate for Italy 
 (SME + Access to Risk Finance)! ! Research domain: R&D Management,! Open Innovation, 
 Business Model Innovation Professor of Innovation Management! Coordinator of Ph.D. program in Management! President of Netval ! Associate editor of R&D Management! ! Research domain: R&D Management,! Technology transfer, High-tech companies!
  4. 4. Research question ❖ How R&D in the sports domain is changing?! ❖ Different typologies of innovations! ❖ Driving forces changing R&D in sports! ❖ Who is innovating —> new actors! ❖ How can incumbents keep competing 4
  5. 5. Sports and technology 5
  6. 6. Technology in sports. A long history Haltéres, found in Corinth in 500 BC Source: http://ancientolympics.arts.kuleuven.be Distance: ! +6% in long jump Athlet holding jumping weights and aulos player. ! Attic black-figure lekythos, 525–500 BC. From Sicily. Long jumper with dumbbells. Red-figure kylix, ca. 510 BC. ! Ancient Agora Museum in Athens.6
  7. 7. Technology in sports. A long history Religion Entertainment Aesthetic Measurement RECORD Craftmanship Mass production 7
  8. 8. Innovation in sports “Product as a system” ! innovations Component innovations Typology of innovation Object of innovation Collateral Products/Services innovations Incremental innovations Radical! innovations 8
  9. 9. Innovation in sports 9 “Product  as  a   system”   innovation Component   innovation Collateral   innovation Incremental     innovation Radical     innovation
  10. 10. Towards the third industrial revolution 10 Industrial+revolu/on+ 176041840+ 2°+Industrial+revolu/on+ 184041870+ 3°+Industrial+revolu/on+ 19704ongoing+
  11. 11. Towards the third industrial revolution 11
  12. 12. The evolution of the R&D approach in sports 12 User innovation Closed innovation Open innovation
  13. 13. Driving forces behind the evolution of approach 13 1 Demand fragmentation (e.g. skis —> skis, snowboard, snow blades…) 2 Increase in research costs for traditional companies IT is entering the sports sector —> multidisciplinary approach is needed3
  14. 14. The evolution of the R&D approach in sports 14 Open ! InnovationCompany-university partnership Brazuca and Jabulani world-cup balls were co-developed by Adidas engineers and Loughborough researchers Running together Apple and Nike started to work together in 2006 to monitor athletes training, launching the Nike+iPod sensor
  15. 15. The evolution of the R&D approach in sports 15 User ! Innovation Windsurfing Invented by “the Hawaiians” (7 people) in 1970s 40% of major improvements came from users (Shah, 2000) Rodeo Kayaking Invented by Walt Blackader in 1970 63% of major improvements and 83% of minor improvements came from users (Baldwin et al., 2006)
  16. 16. The evolution of the R&D approach in sports 16 User ! Innovation Snowboard Invented by J. Burton and many of his “lead- users” friends in the 70’s
  17. 17. The evolution of the R&D approach in sports 17 “Product  as  a   system”   innovation Component   innovation Collateral   innovation Who  is   innovating? PAST PRESENT Sport equipment ! manufacturers Specialised sport ! equipment suppliers OTT IT new entrants Communities ! of users
  18. 18. Case study - Prince sport systems Prince O-3 technology 18
  19. 19. Case study - Prince sport systems Prince O-3 technology benefits 19
  20. 20. Case study - Prince sport systems Hoyt archery with O-Tech technology Grays O Tech 8000 Megabow ! Field Hockey stick 20
  21. 21. Case study - Prince sport systems Reebok lax handleReebok baseball bat 21
  22. 22. Case study - Prince sport systems Penn fishing rodHD Sports Ice Skates 22
  23. 23. Conclusions ❖ A new taxonomy to classify innovations in the sports sector has been introduced! ❖ We are moving towards a system with multi-actors (incumbents, start-ups, research centres, users)! ❖ A new approach towards innovation in the sports industry is needed 23
  24. 24. Thank you for your attention a.paraboschi@sssup.it www.paraboschi.it 24

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