PPC (Digital Media Marketing) Training
By

PapSys Technologies

1. Google Ad-words - PPC
2. Bing Ad Center (Yahoo&Bing)
3....
Papsys Technologies Provides Google
Adwords and Bing Ad center, Facebook
Ads PPC Training on Live Projects.
Class – 1
Search Engine Marketing(SEM)
•
•
•
•
•

Introduction to SEM
Organic Vs Inorganic Searches
What is PPC (Pay Per C...
Class – 2
Adwords Keys
•
•
•
•
•
•
•

PPC Advertising Routing
CTR(Click Through Rate)
Impressions
CPC(Cost Per Click)
Qual...
Class – 3
PPC Campaign Setup
•
•
•
•
•

Setting Up a Campaign and Name
Campaign Network Type
Display Devices
Location
Bidd...
Class – 4
Ad Groups
•
•
•
•

Create an Ad Groups
Create an Ad Copies
Call To Action Ads
Ads Preview
Class – 5
Keywords
•
•
•
•
•

Keyword Research
Types of keywords
Keyword Selection
Add keywords to Ad Groups
Diagnose Keyw...
Class – 6
Quality Score
• Understand Quality Score
• Improve ad quality
• How Does Google Determine Which Ad is
shown wher...
Class – 7
Tools and Analysis
•
•
•
•
•
•

Change History
Google Analytics
Keyword Tool
Traffic Estimator
Placement Tool
Ad...
Class – 8
Landing Page
•
•
•
•
•

Landing Page
Special Landing Page for PPC
Importance of landing page
landing page Vs. Ad...
Class – 9
Budget & Bidding
• Budget per day
• Display of results within the specific time
frame (selection of time)
• Chan...
Class – 10
PPC Reporting
•
•
•
•

Keywords Performance
Campaign Performance
Ad Group Performance
Ad Performance
Eligibility
Graduates with good communication skills
and adequate knowledge of internet
related terms and technologies (St...
Contact US
E – Mail : contact@papsys.com
Website : www.papsys.com
Call: 07795918938
Thank You
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PPC Training Course in Bangalore, PPC Training Classes in Bangalore

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Papsys Technologies Provides Google Adwords and Bing Ad center PPC Training on Live Projects.

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PPC Training Course in Bangalore, PPC Training Classes in Bangalore

  1. 1. PPC (Digital Media Marketing) Training By PapSys Technologies 1. Google Ad-words - PPC 2. Bing Ad Center (Yahoo&Bing) 3. Facebook Ads
  2. 2. Papsys Technologies Provides Google Adwords and Bing Ad center, Facebook Ads PPC Training on Live Projects.
  3. 3. Class – 1 Search Engine Marketing(SEM) • • • • • Introduction to SEM Organic Vs Inorganic Searches What is PPC (Pay Per Click) Benefits and Importance of PPC Setting up a Google Adwords and Adwords Express account, Bing Ad Center
  4. 4. Class – 2 Adwords Keys • • • • • • • PPC Advertising Routing CTR(Click Through Rate) Impressions CPC(Cost Per Click) Quality Score Display URL Destination URL
  5. 5. Class – 3 PPC Campaign Setup • • • • • Setting Up a Campaign and Name Campaign Network Type Display Devices Location Bidding & Budget
  6. 6. Class – 4 Ad Groups • • • • Create an Ad Groups Create an Ad Copies Call To Action Ads Ads Preview
  7. 7. Class – 5 Keywords • • • • • Keyword Research Types of keywords Keyword Selection Add keywords to Ad Groups Diagnose Keywords
  8. 8. Class – 6 Quality Score • Understand Quality Score • Improve ad quality • How Does Google Determine Which Ad is shown where • How Does Google Determine What You Pay
  9. 9. Class – 7 Tools and Analysis • • • • • • Change History Google Analytics Keyword Tool Traffic Estimator Placement Tool Ad Preview and Diagnose
  10. 10. Class – 8 Landing Page • • • • • Landing Page Special Landing Page for PPC Importance of landing page landing page Vs. Ads Landing Page Optimization
  11. 11. Class – 9 Budget & Bidding • Budget per day • Display of results within the specific time frame (selection of time) • Changing Budget as per requirements • Concept of Bidding • Effects of Quality Score on Bids • Google Automated Bids
  12. 12. Class – 10 PPC Reporting • • • • Keywords Performance Campaign Performance Ad Group Performance Ad Performance
  13. 13. Eligibility Graduates with good communication skills and adequate knowledge of internet related terms and technologies (Students pursuing graduation are also allowed).
  14. 14. Contact US E – Mail : contact@papsys.com Website : www.papsys.com Call: 07795918938
  15. 15. Thank You

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