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Assembling Your Social Media Playbook with Google Plus and Brand Pages

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This is the Google+ Talk I gave at the REMS2011 Summit at the Hotel Del Coronado on Dec 15th, 2011.

Published in: Technology, Business
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Assembling Your Social Media Playbook with Google Plus and Brand Pages

  1. 1. Google +Brand Pages Brandy Luscalzo-Stemen Emerging Media Product Manager The San Diego Union Tribune @papr8tzi on twitter www.fullyfollowme.com/papr8tzi
  2. 2. What is Google +?Google’sSolution forSocialNetworkinglaunchedpublically onSept 20, 2011AKA…G+, Google+,Google Plus
  3. 3. Why Google + ?Connected to theLargest Searchengine in theWorld!Posting PUBLICLYon G+ might beTHE killer OrganicSEO app goingright nowGoogle indexesGoogle Plus posts.They do not indexFacebook orTwitter posts. http://feeds.feedburner.com/Nateriggscom
  4. 4. Who are Google+ Users?Google + Users TOTAL U.S. VISITS BEFORE ANDhave a similar AFTER GOOGLE+ Pages Launch The majority ofprofile to San Diego Google + UsersHome BuyerDemographics 5.1 6.8 fall in the Middle- Class income MILLION MILLION 10-12-2011 11-20-2011 bracket Between $30,000-$149,00061% of the Top 100Brands have JoinedGoogle +It took Google +only 16 days toreach 10 millionusers. Twitter 780days /Facebook 852days. Sources: Flowtown & Freestyle info graphics
  5. 5. Where users find G+?You can find G+at the top of theGoogle Searchnavigation barYou will need aGoogle Accountto access GooglePlusIf you have aGmail accountyou just updateyour publicprofile & Your onG+
  6. 6. What Makes G+ Different? MY TOP 6:1. HANGOUTS- Video chat at the same time with up to 10 people2. CIRCLES- segment & share with contacts in any circles you want3. SEO- Social & sharing activity is being indexed on Google4. DETAILED Conversations say as much or as little as you want5. PLUS 1- Keeps track of all the content you like-view your friends +1 too!6. RIPPLES-Identify Influencers as you see who’s sharing your content across Google+ Image Sources: Google+, observerzparadise.com, stateofsearch.com
  7. 7. Touring Google +This is a G+Profile pageWith photo,posts, circleviews, whoyou have +1,your photos,videos andabout you
  8. 8. Touring Google +This is a G+Stream page.You can sort yournews stream byyour circles, chatwith those in yourcircle, sendinvites, create ahangout andvideo conference,etc.
  9. 9. Touring Google +This is a G+Photo’s PageYou can viewphotos and sortaccording tosources orcircles
  10. 10. Touring Google +This is theGoogle+ CirclespageIts easy to createa circle, and dragand drop peopleinto your circlesYou can alsoshare your circleswith others, oradd other Google+ memberspeople to yourcircles
  11. 11. Touring Google +Games,Games andmoreGames….Don’t knowabout you,but wish Ihad time forgames!
  12. 12. Touring Google +Notificationsappear whenyou receiveinvites,comments aremade on yourstream orthose youhavecommentedon, etc.
  13. 13. The Google + Brand PageGoogle+profiles areonly forpeopleGoogle +Pages weredevelopedfor businesssolutions
  14. 14. Sample RE Brand Page1. Profile Photo2. Page/Brand 2 Name3. Photos 1 34. Posts or Stream 5 45. Map of your Location6. Your circles 6
  15. 15. Maximize Your G+ Page • Use language that is consistent with the rest of your branding & marketingHere’s how to • Promote your page by having all company employees shareOptimize your it on their Google + streams (and other social networks).Google +Brand Page • Direct people across all of your mediums (your website, your Facebook and Twitter accounts and your blog posts) to circle you on Google +, to respond to comments or answer questions on Google +, etc. • Hold a hangout with those interested in your business – and make sure the people involved are at the top tier of your management hierarchy. • Engage your Audience- update daily, respond to people talking about your company • Analyze the G+ Reports, Find where traffic and leads are coming from and generate more for similar results
  16. 16. Maximize Your G+ Page Optimize Your “About” tab. Here’s how: 1. Use keywords in your profile.Here’s how to 2. Link to your website using keywords as anchor text. 3. In the “Recommended Links” section, add links to your otherOptimize your social networks and your blog.Google + 4. Add as much information about your company as possible. 5. Add photos and videos whenever possible.Brand Page,“About” tab Optimize Your Posts. Here’s how: 1. Add comments to your posts. Don’t post only a link.and Stream 2. Your comments should be more like a paragraph than aposts couple of sentences. Remember, the more relevant content you have in your posts, the more Google will favor it. 3. Strive to have your posts shared; and strive to get comments. Google will favor popular posts most. Optimize Your SEO From Google+. Here’s how: Including a Google+ badge on your site allows people to +1 and add you to their circles directly from your website. It also connects +1’s from your homepage with +1’s on your Google+ page and ads (using AdWords Social Extensions), increasing the number of recommendations for your site.
  17. 17. Use Circles to SegmentPossible Your MessagesFramework for ChulaOrganizing your Family & VistaCircles: Friends Home• Geography Real Estate Buyers• Level of Agents, relationship Brokers & Associations Buyers who• Time period in want a $300k life or less Home• Content interests Purchased• Commonalities a Home• Type of with me First Time Customer Home Buyers Church PTA Friends Members
  18. 18. Use Circles to Segment Your MessagesA Sample of howto Segment“people” fromBrands in yourstream. Image Sources: Google
  19. 19. The Cons to G+?Things to know about G+• Privacy• No Feeds into G+ at this time• No Feeds from G+ to other networks Image Source: Peer 1 Hosting Infographic
  20. 20. Implementing Social
  21. 21. Will you G+?THANK YOU!

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