1.
Understanding Product/ Market Fit
Gabor Pappi Qapggabcom

2.
Co| umbo’s wife is like
Product/ Market Fit.

3.
Co| umbo’s wife is like
Product/ Market Fit.
’‘ Everybody is talking about it,
, i but no one has seen it.

4.
“Product/ market fit means being in a
good market with a product that can
satisfy that market. ”
- Marc Andreessen

5.
“Product/ market fit means being in a
good market with a product that can
satisfy that market. ”
- Marc Andreessen

6.
good market
Characteristics of a good market?

7.
“Product/ market fit means being in a
good market with a product that can
satisfy that market. ”
— l/ iarc Andreessen
Characteristics of a good market?

8.
“Product/ market fit means being in a
good market with a product that can
satisfy that market. ”
- i/ larc Andreessen
Characteristics of a good market?

9.
satisfy that market

10.
satisfy that market
How to measure satisfaction?

11.
“Product/ market fit means being in a
good market with a product that can
satisfy that market. ”
— l/ iarc Andreessen
How to measure satisfaction?
OUALITATIVELY .

12.
“Product/ market fit means being in a
good market with a product that can
satisfy that market. ”
- Marc Andreessen
How to measure satisfaction?
OUALITATIVELY
OUANTITATIVELY

13.
How to measure satisfaction?
UUALITATIVELY OUANTITATIVELY A

14.
How to measure satisfaction?
OUALITATIVELY
OUANTITATIVELY if

15.
How to measure satisfaction?
oUALrrA'r1vr: LY! OUANTITATIVELY
Sean Ellis Test

16.
How to measure satisfaction?
OUALITATIVELY
Sean Ellis Test
How would you feel if you could no longer
use the product?

17.
How to measure satisfaction?
OUALITATIVELY
Sean Ellis Test
How would you feel if you could no longer
use the product?
1) very disappointed
2) disappointed
3) somewhat disappointed
4) not disappointed at all

18.
How to measure satisfaction?
OUALITATIVELY’ OUANTITATIVELY
Sean Ellis Test
l-low would you feel if you could no longer
use the product?
1) very disappointed
2) disappointed
3) somewhat disappointed
4) not disappointed at all

19.
How to measure satisfaction?
OUALITATIVELY A
Sean Ellis Test
How would you feel if you could no longer
use the product?
1 very disappointed >>‘ 40%+
)
2) disappointed
)
)
3 somewhat disappointed
4 not disappointed at all
OUANTITATIVELY ‘

20.
How to measure satisfaction?
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I Mr - , '
Engagement metrics (retention, stickiness)

21.
How to measure satisfaction?
' ‘ . gJ, 'l, l__ ‘ . _l| ''| _‘‘l ;
' -'i: <|x 1‘ ' ‘|
Engagement metrics (retention, stickiness)
DAU: Daily Active Users
— was active yesterday, also active today
MAU: Monthly Active Users
- was active once in the last 30 days

22.
How to measure satisfaction?
' ‘ . gJ, 'l_l, _ ‘ . _l| ''| _‘‘| ;
' . 'i: <|x 1‘ ' ‘|
Engagement metrics (retention, stickiness)
D1 : Day #1 retention
— users active on the day after signing up
D7 or D30 retentions

23.
Retention Curve
100' :1
' Product A Product 8
75‘ ;
% Active 50’:
Product A Has
Product/ Market Fit
25’;
Product 8 Does
NOT Have PIM Fit
0’;
Time

24.
;"¢ K V. ‘ i , ‘ N “S Q g. 4. 1 W J, ;V"' —: ‘ Wyn“ , _ 4'”
Q Q = §—‘ Q 13'» {@'@‘l, E m"'*'” ‘E r§i. §§§
p . .

25.
30.00%
25.00%
20.0095
15.00%
10.00%
5.00% ’
0.00%
1 - x - ' ~ l 4 > 2 - 1
3910111213141516171819202122232425

26.
2303'? ‘
20 C07»
&00%
000%
6
7
Product/ Market Fit
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

27.
“Product/ market fit means being in a
good market with a product that can
satisfy that market. ”
— Marc Andreessen
5.m%
Product/ Market Fit
12345678910111213141S16171819202122232425
01!)! ‘

28.
Transition to
Growth
Product/ Market Fit

29.
Gabor Papp
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