Growth vs Marketing: How the Game Has Changed
Date: Thursday, May 8, 2014
Venue: Prezi, Budapest, Hungary
Several trends shape how we approach marketing and growth nowadays. Every organization is structured differently. Small companies and startups tend to form full-stack teams, focusing on the entire marketing/growth funnels, while in big corporations these teams tend to be in completely different silos. Startups are rooting for a holistic approach, while in large organizations teams only own parts of the funnel. The presentation will depict how the company structure influences the growth and marketing potentials.
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