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Grain News : FMCG Packaging Evolution - WHISKAS®

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Grain News : FMCG Packaging Evolution - WHISKAS®

  1. 1. Purrfect. In partnership with Mars Petcare we have launched 16 sku’s which included With an emphasis on education and two exciting new flavours acrossWe are excited to announce a variety of size and pack formats. reassurance for passionate cat owners throughout each stage of their cats life,the arrival of our new packaging With a remit to simplify on pack the new packs offer clear differentation communication and balance brand between flavour variants, simplerrange for Whiskas® Dry Cat personality with product benefit, we navigation and soft curves that were retained brand heritage and injected inspired by the heart shape that resonatesFood, instore now. nutrition and taste cues into the packs. so strongly with the Whiskas® brand. Level 4, 46 Foster Street, Surry Hills NSW 2010 | Phone 02 9211 5711 | Fax 02 9211 3247 | Web www.thegrain.com.au | Email weare@thegrain.com.au
  2. 2. Level 4, 46 Foster Street, Surry Hills NSW 2010 | Phone 02 9211 5711 | Fax 02 9211 3247 | Web www.thegrain.com.au | Email weare@thegrain.com.au

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