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Estratégias de Conteúdo para Facebook

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Conteúdo relacionado ao Curso | Estratégias e Posicionamento de Marcas no Facebook | ministrado por Priscila Muniz. Parceria da PaperCliQ com a Trespontos Brasil.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Estratégias de Conteúdo para Facebook

  1. 1. CONTEÚDO RELACIONADO AO CURSOESTRATÉGIAS E POSICIONAMENTO DEMARCAS NO FACEBOOK
  2. 2. FACEBOOK: ESTRATÉGIA DE CONTEÚDO
  3. 3. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO  Não há, aqui, lógica de “um para todos”  Espaço de sociabilidade  Adaptação à conversa entre consumidores
  4. 4. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Não é simples, muito menos fácil.  73,6% das empresas consideram desafiador criar conteúdo original;  43% afirmam ter dificuldade para achar conteúdo de qualidade. Fonte: HiveFire
  5. 5. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Não existe mágica, existe estratégia. e no Facebook, tudo pode ser transformado em estratégia
  6. 6. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Antes de pensar o conteúdo, devemos perguntar: Por que as pessoas curtem uma marca no Facebook? - Identificação com conceito e história da marca (cultural) - Identificação com o conteúdo produzido e divulgado por esse marca (contextual) - Interesse em produtos e promoções (público não fiel)
  7. 7. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO
  8. 8. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO E como criar conteúdo original e de qualidade?
  9. 9. 1º PASSOAs pessoas criam novossignificados para as ferramentas. Entenda depessoas, entenda decomportamentos.
  10. 10. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO E como criar conteúdo original e de qualidade?  Observação do público-alvo  Definição de Estratégia  Conteúdo temático  Conteúdo institucional  Pesquisa, produção e manutenção cotidiana de conteúdo
  11. 11. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Por que é tão importante investir em conteúdo de qualidade? “Uma estratégia de conteúdo pode realizar todos os tipos de coisas encantadoras. Porém, a coisa mais excitante de todas é que o processo de desenvolvimento dessa estratégia de conteúdo forçará a sua organização a examinar as razões para o fornecimento de conteúdo online” Kristina Halvorson, Content Strategy for the WebFonte: Content Strategy for the Web | “A content strategy can accomplish all sorts of delightful things. but the most exciting thing of allis that the process of developing a content strategy will force your organization to examine its reasons for delivering content online”
  12. 12. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Usuários do Facebook gastam 27% DO TEMPO navegando no Feed de NotíciasFonte: "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing”| comScore Social Essentials and Facebook
  13. 13. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Como local principal onde o conteúdo de marca é consumido, os usuários estão 40- 150 vezes mais propensos a consumir o conteúdo de uma marca no Feed de Notícias do que visitar uma fan page.Fonte: "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing”| comScore Social Essentials and Facebook
  14. 14. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO De acordo com a análise do Facebook, em média, 16% dos fãs são alcançados pelo conteúdo de uma marca em uma semana (de cinco a sete dias).Fonte: "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing”| comScore Social Essentials and Facebook
  15. 15. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO EdgeRank O EdgeRank é um algorítimo utilizado pelo Facebook que define quais atualizações serão mostradas no Feed de Notícias dos usuários. Ele é baseado em três fatores: AFINIDADE ENTRE O USUÁRIO E A FAN PAGE PESO (INTERAÇÕES DA PUBLICAÇÃO) TEMPO (DATA DA PUBLICAÇÃO)Fonte: Market Sentinel | Gaining an Edge with EdgeRank
  16. 16. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO O que isso significa? Se você não pensa o seu conteúdo para Facebook de forma estratégica, você tem grandes possibilidades de estar falando sozinho.
  17. 17. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Como eu apresento o meu conteúdo de forma estratégica no Facebook?  Perguntas  Complemento de frases  Enquetes  Vídeos  Fotos  Imagens  Notas  Emoticons  Histórias  Descubra como o seu público compartilha conteúdo!
  18. 18. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO  Postagens com imagens conseguem 22% a mais de engajamento em relação à postagens com vídeos  Postagens com imagens possuem 54% a mais de engajamento em relação à postagens de texto  Porém, postagens com vídeos têm 27% a mais de envolvimento em relação à postagens de texto Fonte: The Anatomy of Facebook posts
  19. 19. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Faça perguntas. Mas, antes disso, faça as perguntas certas! Tenha uma linguagem definida. Mas, combine essa linguagem com o seu público
  20. 20. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Faça enquetes e estimule a participação
  21. 21. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Enquetes: Faça diferente enquanto todo mundo faz igual
  22. 22. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Antes de compartilhar imagens e vídeos, é preciso entender o “como” compartilhar
  23. 23. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Crie conteúdo exclusivo para o Facebook Fale do seu produto. Por que não? Tudo depende de como o conteúdo é apresentado
  24. 24. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Seja referência
  25. 25. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Conte histórias, crie e fomente conversações.
  26. 26. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Seja original, mas também fale a linguagem do seu público
  27. 27. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Ofereça conteúdo relevante ao público
  28. 28. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Por que não está dando certo?  Flood  Excesso de Propaganda  Tédio  O interesse é pontual  Falta de adequação Faça monitoramento e mensure os resultados. Descubra!Fonte: The Social Break-up #Report8
  29. 29. o facebook é um mundode referências. faça parte disso.
  30. 30. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO Referências Facebook: Qual a sua estratégia de conteúdo? www.seodesaia.com.br/midias-sociais/facebook-estrategia-de-conteudo Imagens Capa: www.iconfinder.com | Corbis: www.corbis.com Ryot Iras: www.ryotiras.com | Blog de Brinquedo: www.blogdebrinquedo.com.br HubSpot: www.hubspot.com | 9GAG: 9gag.com | Flickr (Creative Common): www.flickr.com Cases apresentados facebook.com/GOLLinhasAereasInteligentes |facebook.com/skittles | facebook.com/jackdanielsbrasil facebook.com/Disney | facebook.com/DrPepper | facebook.com/Globoesporte facebook.com/porsche| facebook.com/andorinhadorinha| facebook.com/GuaranaAntarctica facebook.com/McDonalds | facebook.com/redbull Referências e Pesquisa PaperCliQ: www.slideshare.net/papercliq The Social Break-up #Report8: www.exacttarget.com Does Measurement Measure Up? – John M. Henshaw Mídias Sociais nas Empresas: o relacionamento online com o mercado – Deloitte Content Strategy for the Web, Kristina Halvorson
  31. 31. >> FACEBOOK: ESTRATÉGIA DE CONTEÚDO @PriMuniz  Publicitária (Faculdade Social da Bahia)  Planejamento na PaperCliQ | Comunicação e Estratégia Digital  Facilitadora do Curso “Estratégias e Posicionamento de Marcas no Facebook”, pela Trespontos  Colaboradora no SEO de Saia com artigos sobre Mídias Sociais  Blog www.primuniz.com.br
  32. 32. >> PaperCliQ | Comunicação e Estratégia Digital+ Conteúdo: www.facebook.com/papercliqwww.papercliq.com.brwww.papercliq.com.br/blog www.twitter.com/papercliq www.slideshare.net/papercliq

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