Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
figuring out the
agency of the future
papabogner
forward festival papabogner.com
Content
1. About us

A brief history of papabogner
2. The cool part

„Figuring out the agency of the future“

What we do,w...
A brief history

of papabogner.
papabogner
Who we are
& what we do
papabogner is a creative

consultancy for the digital age.

We work for brands and 

organizations...
As a company we are rooted 

in digital marketing,journalism and a
generation that disrupts and redefines
everything about...
With 26 years of age,Philipp Papapostolu 

has almost 10 years of experience working in
digital and creative communication...
papabogner
1.Figuring out the
agency of the future

starts with
papabogner
the why
papabogner
seriously,why would
anyone launch an agency

brand today?
papabogner
A short summary:

the crisis of brand
communication.
papabogner
While the world keeps

changing,the marketing
industry does not.
papabogner
„The great

millennial

killing spree.“
papabogner
„Millennials

are killing 

Coca-Cola.“
The Observer, 2019
papabogner
Millennials

kill cars.*
For e-mobility, shared Economy
and car-free cities.
papabogner
Victoria's Secret will close 

53 stores as struggles mount 

– CNN Business
„Damn these angels and
the image o...
papabogner
This is not the time to
stick with the status quo.
papabogner
This is not the time to
stick with the status quo.
And yet,it’s what our
industry has been doing.
papabogner
Stuck in an

infinite loop of
bullshit.
Clients Agencies
TVC’s Virals
AD & CWs
Creative
Excellence
ATL BTL
papabogner
And it’s not really 

meant to survive

what’s next.
Ad Agencies are like sloths on a

pizza traveling through ...
papabogner
But then: Brands and
companies still need help.
papabogner
That’s where

consultancies 

come in.
New York Times, April 2019
„Accenture Is Buying Droga5“
papabogner
“You can have the best
advertising out there,but if the
e-commerce is not good or the
relationship with the cus...
So what would make

a next gen agency? 

A whole new perspective.
papabogner
papabogner
Philipp Papapostolu
and David Bogner
are papabogner
Design, Advertising, Creative Direction
Journalism, Media, ...
2.Prototyping
papabogner
a project
papabogner
papabogner
papabogner
The result is
Better,faster,

more productive.
+ some awards
papabogner
papabogner
3.The
papabogner
Odds
papabogner
„The idea of papa-

bogner is great work 

and a good life.“
– Both Papapostolu and

Bogner in December 2017.
papabogner
4-days work week
No employees.

No office.

10 months of work,
2 months off.

Ego free zone.
The„greatworkgoodl...
papabogner
We want meaningful work,
recognition and money.
And this: 

At the same time.
The „great work / good life“ 

spectrum by papabogner
€€€
JOINTS
SUCCESS
where
the good
life is
TIME
where

we at
What if the
agency of the
future is the
one that does
not exist?
papabogner.com

instagram.com/papabogner

post@papabogner.com
papabogner GmbH



Högelmüllergasse 2/17-18

AT-1050 Wien

U...
Upcoming SlideShare
Loading in …5
×

Papabogner Forward Festival Keynote

"Figuring out the agency of the future"

  • Be the first to comment

  • Be the first to like this

Papabogner Forward Festival Keynote

  1. 1. figuring out the agency of the future papabogner forward festival papabogner.com
  2. 2. Content 1. About us
 A brief history of papabogner 2. The cool part
 „Figuring out the agency of the future“
 What we do,why we do it
 and the fact that it works 3. The odds of what we do
 Why change is hardest part papabogner
  3. 3. A brief history
 of papabogner. papabogner
  4. 4. Who we are & what we do papabogner is a creative
 consultancy for the digital age.
 We work for brands and 
 organizations that understand the
 power of purpose driven marketing. papabogner
  5. 5. As a company we are rooted 
 in digital marketing,journalism and a generation that disrupts and redefines everything about modern day consumerism and brand perception. We’re up for something new. papabogner
  6. 6. With 26 years of age,Philipp Papapostolu 
 has almost 10 years of experience working in digital and creative communications,
 working as creative director for agencies
 like Cheil worldwide or Vice. Philipp Papapostolu
 Co-Founder & Creative Director David Bogner has led and grown the digital presence of VICE in Austria for many years. Leaving the company as managing director and Head of Content. David Bogner
 Co-Founder & Head of Content papabogner © Daniel Gebhart de Koekkoek Hi.
  7. 7. papabogner
  8. 8. 1.Figuring out the agency of the future
 starts with papabogner the why
  9. 9. papabogner seriously,why would anyone launch an agency
 brand today?
  10. 10. papabogner A short summary:
 the crisis of brand communication.
  11. 11. papabogner While the world keeps
 changing,the marketing industry does not.
  12. 12. papabogner „The great
 millennial
 killing spree.“
  13. 13. papabogner „Millennials
 are killing 
 Coca-Cola.“ The Observer, 2019
  14. 14. papabogner Millennials
 kill cars.* For e-mobility, shared Economy and car-free cities.
  15. 15. papabogner Victoria's Secret will close 
 53 stores as struggles mount 
 – CNN Business „Damn these angels and the image of women they represent.“ and Victoria
 Secret.
  16. 16. papabogner This is not the time to stick with the status quo.
  17. 17. papabogner This is not the time to stick with the status quo. And yet,it’s what our industry has been doing.
  18. 18. papabogner Stuck in an
 infinite loop of bullshit. Clients Agencies TVC’s Virals AD & CWs Creative Excellence ATL BTL
  19. 19. papabogner And it’s not really 
 meant to survive
 what’s next. Ad Agencies are like sloths on a
 pizza traveling through space:
 Slow and out of this world.
  20. 20. papabogner But then: Brands and companies still need help.
  21. 21. papabogner That’s where
 consultancies 
 come in. New York Times, April 2019 „Accenture Is Buying Droga5“
  22. 22. papabogner “You can have the best advertising out there,but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” David Droga, New York Times
  23. 23. So what would make
 a next gen agency? 
 A whole new perspective. papabogner
  24. 24. papabogner Philipp Papapostolu and David Bogner are papabogner Design, Advertising, Creative Direction Journalism, Media, Content Marketing a creative consultancy for the digital age
  25. 25. 2.Prototyping papabogner a project
  26. 26. papabogner
  27. 27. papabogner
  28. 28. papabogner The result is Better,faster,
 more productive. + some awards
  29. 29. papabogner
  30. 30. papabogner
  31. 31. 3.The papabogner Odds
  32. 32. papabogner „The idea of papa-
 bogner is great work 
 and a good life.“ – Both Papapostolu and
 Bogner in December 2017.
  33. 33. papabogner 4-days work week No employees.
 No office.
 10 months of work, 2 months off.
 Ego free zone. The„greatworkgoodlife“
 Checklistbypapabogner
  34. 34. papabogner We want meaningful work, recognition and money. And this: 
 At the same time.
  35. 35. The „great work / good life“ 
 spectrum by papabogner €€€ JOINTS SUCCESS where the good life is TIME where
 we at
  36. 36. What if the agency of the future is the one that does not exist?
  37. 37. papabogner.com
 instagram.com/papabogner
 post@papabogner.com papabogner GmbH
 
 Högelmüllergasse 2/17-18
 AT-1050 Wien
 USt-IdNr.ATU72974917 
 FN 485357 We’ll find out. Sign up!

×