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Arte contemporanea
Il moderno concetto di design:
da Walter Gropius a Ron Arad
Produzione di massa
Realizzare grandi quantità di oggetti, l’uno
uguale all’altro
I prerequisiti per la definitiva
affermazione della produzione di massa
• 1) ampia disponibilità di parti intercambiabili
...
ARTS AND CRAFTSPRI
• Ritorno alla purezza della tradizione
• Ritorno alle materie, alle tecniche e alle
iconografie del pa...
Il Bauhaus
Walter Benjamin
L’opera d’arte nell’era della sua
riproducibilità tecnica
1936
Imputati di Walter Benjamin
Fotografia
Cinema
Fonografo
L'aura è per Benjamin una sorta di
sensazione, di carattere mistico o
religioso in senso lato, suscitati
nello spettatore ...
L'arte del XX secolo nelle forme
dell’avanguardia Dada e della cultura di massa
hanno in comune la perdita dell'aura. Il c...
Alcune esperienze di design
nell’età del razionalismo
Costruttivismo sovietico
De Stjil
Alvar Aalto
Frank Lloyd Wright
Un caso contemporaneo: Ron Arad
Ron Arad e John Elkann
Torino, Pi
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria
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The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria

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The presentation - shown before the public of the University of Calabria - focuses on the modern concept of design. Its starts from some examples of drawing - "disegno" in Italian - as the traditional tool of projecting through the centuries, i.e. in mediaeval and Renaissance workshop. Examples are Cellini and Bernini. It goes on marking the difference with the modern times, from the Industrial Revolution onward. A strong focus is given to the Bauhaus experience and to Marcel Breuer. A moment of reflection and of the greatest importance is aroused by Walter Benjamin's theory, which is somehow criticized, especially for its total lack of faith in the industrial design and modern means of reproduction. A final case study is given by modern artist, architect and designer Ron Arad.

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The rising of the modern concept of Indutrial Desing, from the Bauhaus to Ron Arad, by Paolo Coen, University of Calabria

  1. 1. Arte contemporanea Il moderno concetto di design: da Walter Gropius a Ron Arad
  2. 2. Produzione di massa Realizzare grandi quantità di oggetti, l’uno uguale all’altro
  3. 3. I prerequisiti per la definitiva affermazione della produzione di massa • 1) ampia disponibilità di parti intercambiabili • 2) uso estensivo delle macchine, al posto degli uomini • 3) energia, a vapore e ancor più e ancor meglio elettrica
  4. 4. ARTS AND CRAFTSPRI • Ritorno alla purezza della tradizione • Ritorno alle materie, alle tecniche e alle iconografie del passato
  5. 5. Il Bauhaus
  6. 6. Walter Benjamin L’opera d’arte nell’era della sua riproducibilità tecnica 1936
  7. 7. Imputati di Walter Benjamin Fotografia Cinema Fonografo
  8. 8. L'aura è per Benjamin una sorta di sensazione, di carattere mistico o religioso in senso lato, suscitati nello spettatore dalla presenza materiale di un’opera d’arte originale.
  9. 9. L'arte del XX secolo nelle forme dell’avanguardia Dada e della cultura di massa hanno in comune la perdita dell'aura. Il cinema abolisce la contemplazione attraverso il rapido succedersi delle immagini. Il Dada dissacra l'arte, perché utilizza materiali degradati con l’obiettivo di provocare.
  10. 10. Alcune esperienze di design nell’età del razionalismo Costruttivismo sovietico De Stjil Alvar Aalto Frank Lloyd Wright
  11. 11. Un caso contemporaneo: Ron Arad
  12. 12. Ron Arad e John Elkann Torino, Pi

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