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Audience innovation

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Audience innovation

  1. 1. GRP COPERTURA FREQUENZA333 76.3% 4.4
  2. 2. GRP COPERTURA CUMULATAFREQUENZA666 86.1% 7.7
  3. 3. GRP COPERTURA CUMULATAFREQUENZA1000 90% 11.1
  4. 4. I PRIMI E GLI ULTIMI
  5. 5. GRP COPERTURA FREQUENZA150 59.6% 2.5
  6. 6. INCREMENTO DEGLI ULTIMI 150 GRP
  7. 7. GRP COPERTURA CUMULATAFREQUENZA 850 88.5% 9.59ULTIMI 1000 90% 11.1150 +1.4% +1.51
  8. 8. TV TV + OUTDOOR GRP COP. FREQ. GRP COP. FREQ.1 333 76,3% 4,4 333 76,3% 4,42 666 86,1% 7,7 593 84,8% 73 1000 90% 11,1 850 88,6% 9,6
  9. 9. TV TV + OUTDOOR GRP COP. FREQ. GRP COP. FREQ.1 333 76,3% 4,4 333 76,3% 4,42 666 86,1% 7,7 593 84,8% 73 1000 90% 11,1 850 88,6% 9,6 (150) (1,4%) (1,51) 156 8,57% 18,20
  10. 10. GRP COPERTURAFREQUENZA OTS TIMEPROVINCIA ROMA 1500 75.1% 20 253 ITALIA 102.15.1% 20 253
  11. 11. GRP COPERTURAFREQUENZA OTS TIMEPROVINCIA MILANO 800 51.1% 15.6 245 ITALIA 53.93.5% 15.6 245
  12. 12. XL7 MI+ROMA (UNIVERSO ADULTI ITALIA) GRP COPERTURA FREQUENZA OTS TIME1568.6%18.2250” SPOT 30” (UNIVERSO ADULTI ITALIA) GRP COPERTURA FREQUENZA OTS TIME 59,6%150DIFF. 1.4% 2.5 80”

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