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  1. 1. Twitter: @Las_Futboleras Soccer prediction game
  2. 2. Paola Plascencia, Founder, CEO • Product, Design & UX lead - Digital Entrepeneur • Previous startup DesignCode • Product Development and Frontend Developer Amador Cuenca, Co-founder, CTO • Backend Developer (Yii & ASPNET Web Developer) (Android Developer) • Agile product development for REHIMOCA Advisor Victor Reyes Team Twitter: @Las_Futboleras
  3. 3. • A soccer fans like to compete and betting against his friends. But if they want to do it online, they have to play through sites that offer this service with very complicated concepts; and they will be playing with random people, and not against who they really want to challenge - their friends. • Bet with friends are illegal, because there is no legal way that allows the deduction of taxes. Other problems like print the soccer match, how to collect the money and low interaction in real time. Pain Twitter: @Las_Futboleras
  4. 4. Solution • We focus on soccer, the user can bets with friends, not with random people that the user doesn’t know. Better user experience, easy to challenge friends, clear leader board and interaction data on real time. We are offering a dynamic social game with real-time updates. • Our app will be able to raise the money, make deductions and allocate the money to the winner. The user may be able to use his credit card or using our different payment options. Twitter: @Las_Futboleras
  5. 5. Flow Twitter: @Las_Futboleras
  6. 6. Validation • We have conducted our research with users registered on the site, letting us to know how they compete and communicate with friends on digital platforms. • We know how they feel about features and usability, so far we’re development it together with users, so every part we test it with them and listen what they said. • We our proud to say, that feedback has been positive and our guide to build it. The users are saying that our proposal is interesting, addictive and different. Easy to use and understand. Twitter: @Las_Futboleras
  7. 7. Milestones Twitter: @Las_Futboleras
  8. 8. Compettition • We focus on soccer bets. Simple game, where is easy to challenge friends. With real-time notifications when a goal is achieved. • Our competitors has different categories social betting, predictions and livescores with difficult concepts. Our app is specialized on users with limited knowledge of technology; that give us a faster introduction on Latin American markets. • It’s 100% viral, focus on engage users by inviting friends and sharing with just one click. Twitter: @Las_Futboleras
  9. 9. Market • Our target in the first place is Latin America and then Europe. • Online soccer fans: 20 million in Mexico, 84 million in Latin America and Europe more than 154 million, which 50% are actively participating in bet games. • Soccer is the most popular sport in the world, with 3.2 Billion soccer fans worldwide. Twitter: @Las_Futboleras
  10. 10. Why us? • The digital games market grew 39% from 2012 to 2013. Also 200 million people play games on social networks with Facebook. – The illegal bet represent 30% of the legal bet revenues in the U.S. and Mexico. – Our estimated size of target market is 338 million soccer fans over the world. – We estimate that the 2% of active users will choose the pay version. We will be charging 10% percentage for each transaction inside the site. – Another revenue streams are ads and sponsored matches • All that we have done till now is validated by our users. • We are a team with experience in this field with more than 4 years with complementary skills. Twitter: @Las_Futboleras
  11. 11. Investment • We need 25,000 USD for starting our company , our estimated costs are 0,08 dollar per user per year. • We have launched beta version and we will took the opportunity of World Cup Brazil to have a massive market. Using a female role as name startup, opens the opportunity to reach both genders, we have in our site 45% female and 55% male. We have in our website an average daily record of 30 new users with 50% active users. (We started on Jan 2014) Twitter: @Las_Futboleras 0 500000 1000000 1500000 2000000 2500000 3000000 1 2 3 4 5 6 7 8 9 2016 2015 2014
  12. 12. “It's never enough, nothing is impossible " Twitter: @Las_Futboleras Paola Plascencia, CEO Thank You